FOREIGN TRADE UNIVERSITY
HO CHI MINH CITY CAMPUS
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E-COMMERCE
GROUP PROJECT REPORT
GROUP 7
WEBSITE MIELE – CLOTHING SHOP
Miele – Where minimalism meets elegance
Ho Chi Minh City, July 2023
LIST OF MEMBER
1
Nguyễn Mai Trâm
2
Nguyễn Quang Minh
3
Nguyễn Phạm Hoài Anh
2011156145
4
Trần Tô Yến Nhi
2011155431
5
Phạm Đăng Thái
2011156094
6
Nguyễn Ngọc Yến Nhi
2011116510
7
Kinh Văn Trung
2011155647
8
Đinh Thị Hoa
9
Lưu Hoàng Anh Dũng
2
2011156106
2011116354
1. Idea: Miele – Where minimalism meets elegance
1.1 Product:
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Clothes for women aged 18-34, Middle to upper-middle class at affordable prices
(10.000.000 - 20.000.000)
Price: 199.000 VND - 699.000 VND
Segment: mass
Styles: minimal, elegant, stylish, can be flexibly mixed with other items
Material: light, comfortable, sustainable materials
Occasion: working, hanging out
1.2 Shop Introduction:
This is Miele - the group of souls loving the fusion of minimalism and elegance in fashion
for females. Our brand is here to redefine your wardrobe with clean lines and timeless grace.
Our designs are simple, yet sophisticated and we believe that less is more when it comes to
fashion. Elegant - Minimal - Gorgeous. That's our promise.
2. Technology:
2.1 Website Platform: Wix
2.2 Extension:
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Weather: content
Music: content
Chatbot: communication
FAQs: Communication
Popup ad: communication
Email marketing: communication
Banner ads: connection
Size guide: customization
Wishlist: customization
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