EXECUTIVE SUMMARY
EATHEAL
PROBLEM
Sedentary lifestyles are leading to widespread musculoskeletal pain and rising cardiovascular risks, especially among workingage adults. In Vietnam, over 30% of the population suffer from spinal pain, with early-onset conditions now common among
people aged 30–40. Despite growing health concerns, many cannot afford the time or cost of regular therapy, highlighting the
urgent need for an accessible home-based solution
SOLUTION
HeatHeal: A compact 5-in-1 home-use therapy device (TENS, EMS, heat, vibration, SpO2 + HR monitor) with Zalo OA
personalization.
TARGET MARKET
300,000+ urban office workers in big cities (HNC, HCMC, DNC) aged 25–40, income 15–35M VND/month. Strong
pain-relief demand, limited time.
UNIQUE ADVANTAGE
First in Vietnam to combine medical-grade therapy + daily coaching via messaging app.
Affordable, portable, effective.
BUSINESS MODEL
Direct-to-consumer (D2C): Online sales (Shopee, TikTok), physical booths, recurring revenue via digital coaching &
accessories.
TRACTION & ASK
MVP ready. Backed by top advisors in medical-tech-legal. Seeking 500M VND for product launch & marketing (15%
equity).
Musculoskeletal Health in Vietnam
The market opportunity for healthcare products is expanding rapidly because...
Ranked among the countries with the highest prevalence
of musculoskeletal disorders
Cardiovascular & Blood Pressure Health
Spinal conditions are becoming more common at a
younger age, as early as
Increased risk of cardiovascular-related death when sitting for
more than 7–8 hours per day
(Source: British Journal of Sports Medicine)
suffer from cervical
spondylosis
Source: Dong Phuong
Y Phap
of people over the age of 30 have undiagnosed high blood
pressure
(Source: Ministry of Health / WHO reports)
suffer from
lower back and
spinal pain
are diagnosed with
spinal degeneration
WHO
has launched initiatives to
address
musculoskeletal
disorders across several key
areas.
EATHEAL
Following the growing concerns, identifying the most at-risk customer segments is essential
Age Group: 25–40
(core working age)
W
O
R
E
K
C
I
E
F
R
F
S
O
Occupation: Officebased professionals
Location: Major urban
areas (HN, HCM, DN)
CONDUCT A DEEP INTERVIEW
PERSONA PROFILE
Nguyễn Hữu Minh
Age: 33
Occupation: Financial Office Worker
Income: 30 million VND/month
Location: Hanoi
HEALTH STATUS
Frequently experiences shoulder and neck pain caused
by prolonged sitting and screen time—typically 8 to 10
hours a day. However, he avoids regular medical visits
due to time constraints and difficulty fitting clinic
appointments into his schedule.
Income Range: 15–35
million VND/month
Work Style: Sedentary,
desk-based, mentally
demanding
EATHEAL
Typical Symtomp: Back
pain, neck and shoulder
stiffness, poor sleep,
fatigue
BUYING BEHAVIOUR
Prioritizes effectiveness over brand names
Willing to invest in time-saving, easy-to-use, long-term
health solutions
Influenced by peer reviews and online health
communities
“ KEY INSIGHT
I want to take care of my health, but I don’t
have time to go to a clinic. If there’s a device
I can use at home with quick, easy
instructions and reminders, I’m willing to
invest.
Moreover, through survey and research, we identified the following key problems
RESULT
RESULT
>80%
frequently or
occasionally
experience neck,
shoulder, or back
pain
>90%
need devices that are
affordable and easy to
carry
>70%
spend 7+ hours/day
sitting
>85%
do not have enought
time to visit clinical
regularly
QR to our survey
- Prolonged sitting causes chronic
pain (neck, shoulder, back) but
users lack time or routine for
therapy.
- They cannot commit to regular
spa or hospital visits due to cost
and time limitations.
- They cannot find any devices that
affordable and compact enough
to carry (both at home and office)
- Without regular prompts, users
tend to abandon wellness devices
after a short time.
EATHEAL
As a middle-aged office worker (aged
25–40) with an average monthly
income (15–35 million VND), I suffer
from frequent neck and shoulder
pain due to long hours of sitting. I
don’t have the time or money to visit
therapy centers regularly. I need a
home-use solution that is effective,
affordable, easy to operate, integrate
reminders, and compact enough to
carry anywhere—so I can consistently
manage my health without disrupting
my daily routine.
In addition, HeatHeal needs to further assess potential risks and propose appropriate mitigation strategies
EATHEAL
Possibility
Severity
RISK CLASSIFICATION
#1
Product
Quality
#3
#2
Contractual and
Payment
Intellectual Property (IP) and
Data Security
#4 Market Competition
In addition, HeatHeal needs to further assess potential risks and propose appropriate mitigation strategies
Description
Severity
Possibility
Classification
Mitigation Strategy
EATHEAL
Suppliers may fail to meet
quality standards, affecting final
product.
High
Medium
Product
Quality
Set strict quality terms in contracts, apply penalties,
conduct batch QC checks, and schedule regular factory
audits.
Vague contract terms may lead
to
disputes
over
delivery,
payments, or returns.
Medium
Medium
Contractual
and Payment
Use clear contracts with phased payments, return
policies, and legal review to prevent conflicts.
High
Intellectual
Property (IP)
and Data
Security
Register IP rights; enforce NDAs and non-compete
agreements; limit access to sensitive data; use
watermarking and access logs.
Risk of IP leaks or replication by
partners, reducing competitive
edge.
High
In addition, HeatHeal needs to further assess potential risks and propose appropriate mitigation strategies
Description
Strong competition in home
health devices may impact
market share at launch.
Severity
Medium
EATHEAL
Possibility
Classification
Mitigation Strategy
Medium
Market
Competition
Conduct market research, highlight unique features,
build customer support systems, and leverage early user
testimonials.
HEATHEAL TEAM
Nghiem Quynh Anh
FTU
Tran Hue Chi
FTU
Nguyen Ha Linh
FTU
Dinh Thi Hong Anh
FTU
ADVISORY BOARD
LEGAL
MEDICAL
TECHNOLOGY
Mr. Nguyễn Hùng Sáu
Ms. Đào Thị Phương
Mr. Nguyễn Văn Phương
Mr. Đào Văn Việt
Ms. Phạm Thị Ngọc Mai
Ms. Đào Vân Anh
Mr. Nguyễn Đức Huy
Ms. Đào Ngọc Anh
Mr. Lương Tuấn Minh
Deputy Head, Criminal
Police Division, Hà Nam
Province Police
Department
Director, QR Law Co.,
Ltd.
Lecturer, Hanoi
University of Pharmacy
CEO, VPIC Việt Phát
Lecturer, University of
Medicine & Pharmacy –
Thái Nguyên
CPTM Pharmacy
Cosmetics Đào Tiến
Pharma
Automation Engineer,
AUTECH
Tech Engineer
Software Engineer &
Business Analyst,
ABCSOFT
FINANCE
Mr. Đào Duy Phương
Deputy Director of Sales,
VPIC Việt Phát
Dr. Nguyễn Quyết Tiến
Finance Lecturer, FPT
University
BUSINESS STRATEGY
Mr. Đào Ngọc Hoàng Giang
Mr. Trần Quang Phương
Chairman of the Board and CEO of Sao Intellectual Property Consultant, Tran &
Mai Equipment Solutions Company
Tran IP Law Firm