Principles of Communication
These are the principle of communication or 7 Cs of communication
Clarity
Writing should be well-organized, logical, and cohesive from start to finish.
Even the most discriminating reader should be able to understand the
information clearly and simply. Clarity in writing must be attained through
serving the objective rather than trying to impress readers. The difference
between a report that is fulfilling and one that isn’t can be made by
comprehending the topic and treating each component of it independently
and clearly.
Completeness
Completeness, organization, and attention to pertinent information are
necessary for effective communication. Confusion and difficulties persuading
others may result from incomplete messages. Messages should be clearly
classified and responded to in order to assure success. Unfinished
communications can cause annoyance, misunderstanding, and even rage. At
three different levels—sentences, paragraphs, and the full script—unity
concepts are applicable.
Coherence
For written communication to be effective, it must be coherent in order to be
clear, brief, and intelligent. It entails coordinating several concepts under one
central theme, assuring fluidity, clarity, and transitions, as well as guarding
against misunderstanding or misspelling. Coherence results in purposeful
communication, ensuring that the reader receives, comprehends, and acts
upon the writer’s message.
Conciseness
Effective communication relies on being concise in order to get all the
information over in the least possible terms. To make your point more
powerful, cut out pointless language, extraneous details, and long
paragraphs. The communicator should structure their message so that each
word has meaning for the audience and is engaging. Even missing words or
sentences need to be removed with care.
Credibility
Strong, direct, and clear writing ensures simple understanding and builds
credibility. Correctness and completeness are crucial components that
strengthen the message and produce the desired results.
Correctness
Correct communication is essential for speakers and readers since it harms
their reputation and confidence. Errors in tone, style, spelling, grammar,
format, substance, and statistical data must be avoided at all costs. Senders
should ensure that information is accurate before transferring it because the
receiver might check for additional errors automatically. Clarify any
uncertainties regarding the accuracy of the communication before making
any significant actions.
Continuity
To avoid misunderstanding, avoid using jargon in writing. Brevity and more
brevity produce harmony and charm. Effect of good writing is influenced by
style and subject continuity. The reader’s reaction can be influenced by
keeping the wording precise, proper, and clear throughout.