Put your modeling career on autopilot and keep your freedom
BUSINESS PLAN
CONFIDENTIALITY STATEMENT
The undersigned reader of IKANDY MODELS’s Business plan hereby
acknowledges that the information provided is completely confidential and
therefore the reader agrees not to disclose anything found in the business plan
without the express written consent of the founders. It is also acknowledged by
the reader that the information to be furnished is in all aspects confidential in
nature, and that any disclosure of the same by the reader may cause serious harm
and damage to IKANDY MODELS. Upon request, this business plan document will
be immediately returned to the Founder.
This is a business plan. It does not imply an offer of any securities.
Applicable Law
This contract shall be governed by all applicable State and Federal Laws.
__________________________
_________________________
Signature
Printed Name
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TABLE OF CONTENT
CONFIDENTIALITY STATEMENT
1
TABLE OF CONTENT
2
STATEMENT OF PURPOSE
4
1.0 EXECUTIVE SUMMARY
5
2.0 COMPANY’S OVERVIEW
7
2.1 Company Description
7
Marketing Activities of IKANDY MODELS
8
2.2 Mission Statement
9
2.3 Vision Statement
9
2.4 Business Aims And Objective
9
3.0 MARKETING STRATEGY AND INDUSTRY ANALYSIS
10
INDUSTRY
10
Marketing Strategy
14
Target Market
14
Target Segment Market Strategy
14
Bibliography
15
3.1 SERVICE DESCRIPTION
15
3.1.1 Customer Management
17
3.1.2 Pricing Strategy
17
3.1.3 Our Core Values
18
4.0 MARKETING PLAN AND IMPLENTATION
17
MARKETING PLAN
17
Sales Strategy
20
Sales Literature
20
5.0 COMPETITOR’S ANALYSIS
21
COMPETITIVE ADVANTAGES
21
Competitive Strategy
22
Swot Analysis
22
2
6.0 KEY TO SUCCESS
24
7.0 MANAGEMENT TEAM PLAN
26
Management Description
26
Qualification Ownership/Legal Entity
26
Organization Plan
27
Guiding principles
27
8.0 GROWTH PLAN
29
8.1 Risk Analysis
30
8.2 Risks Management
31
8.3 Exit Strategy
32
9.0 CONCLUSION
33
3
STATEMENT OF PURPOSE
This business plan is written to describe and analyze the business activities of
IKANDY MODELS, under the management of JESSICA WEDDLE, and to describe
strategies to propel our growth. It details our plan for our business in a bit to offer
solution with efficient services through well-structured and easily practicable
measures.
This business plan has been developed to formulate a strategy for starting and
expanding our business. It contains comprehensive market research analyzing the
market and how best we can adopt it; Analysis of competition and our edge over
them; Target clients; Sales and Marketing Plan; Operations plan; and Growth
strategies for the immediate and long term. It also includes information on the
steps to achieve our business objectives and a timeline of expected results.
We understand that formal business planning is an important component of
achieving business success in today's highly competitive world, regardless of
industry or location. As such, IKANDY MODELS has undertaken some rigorous
research initiatives, the findings of which have resulted in this business plan.
We have implemented an adequate marketing strategy to reach our target market.
We are established to be successful and project adequate revenue for our
profitability and sustainability.
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1.0 EXECUTIVE SUMMARY
The increased application of the internet for advertisements has significantly
transformed the business models of various companies and has provided
marketers with new means to reach target audiences. Such promotional activities
allow marketers to provide personalized advertisements, enhancing the customer
experience. Social media platforms, including Instagram, Meta (Facebook),
Pinterest, and YouTube, have gained massive traction for such marketing
purposes.
These new ways of branding and promotion are expected to enhance the
influencer marketing platform market. Influencer marketing allows big brands to
attract more customers and enables small businesses to scale up by getting them
more visibility, which provides higher ROI than other marketing channels. Brand
strategy and management are key to an organization's success. A strong brand can
help propel a company into the future, setting it apart from competitors in its
respective industry. Therefore, companies need to build good relationships with
their customers by providing them with value-added services through innovative
products and high-quality customer experiences.
With the full understanding of this is why IKANDY MODELS is created to deliver
strategic, exceptional, and excellent recognition services. We offer our clients
specialized services by helping individuals and organizations improve their brand
reputation, customer experience, and customer retention ratios through software
implementation. IKANDY MODELS is committed to helping clients across highgrowth industries. Our services are specifically made to meet customers'
requirements and needs through well-structured measures.
IKANDY MODELS is unique in every sense, and we promote our value by
presenting new visions and ideas to all our work, all in keeping with the core
values of our business. IKANDY MODELS's digital advertising and modelling
offerings increase the momentum of our client's strategy and projects, enabling
them to achieve evolving digital aspirations and desired business and branding
outcomes. We strive to offer quality service with results and affordability.
At IKANDY MODELS, we are dedicated to delivering great client satisfaction by
providing superior service and beneficial connections. Our focus is on building
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client's already established business, and our commitment to guaranteeing a 3times (3x) revenue increase within 30 days. We built up the business with the
proper infrastructure to support our expansion. We are strongly committed to
upholding and enhancing the effectiveness of our services so that they consistently
surpass the standards set by our clients for quality, delivery, and performance.
IKANDY MODELS will build relationships through traditional and non-traditional
marketing methods that need to be prioritized for the firm's success and continued
growth. We are here in the market to maintain a high degree of goodwill and brand
image to emerge as a market leader in this industry.
At IKANDY MODELS, our teams are highly qualified experts and possess a variety
of special talents and experience in the industry. Every one of our dedicated team
members will bring something unique and valuable and works cohesively to
ensure our business growth. We are goal-oriented, and we will give value to a longlasting relationship with our employees, customers, and our community. We will
provide quality services by a group of professionals who are trained and have a
passion for serving.
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2.0 COMPANY’S OVERVIEW
IKANDY MODELS is a standard world-class agency for digital modelling and
advertising helping individuals and businesses accelerate their presence online for
them to achieve their desired outcomes meeting their target market. Our focus is
to provide quality services with results and affordability. To build a successful
company, we'll ensure that business techniques, marketing plans, and
technological tools are all used in a supportive and upbeat working atmosphere.
We think that proactive, enlightening, and goal-driven customer service is
essential. To assure ongoing revenue from our service, we will be dedicated to
growing our company on the principles of professionalism, courtesy, commitment,
consistency, reliability, and exhibiting dedication. To guarantee that our firm
receives the essential knowledge and advertisement locally and nationally, we will
implement the required marketing methods that have been shown to increase
corporate notoriety and recognition. Digital methods, as well as conventional
strategies, will be implemented to reach our target audience. Social media
platforms will be fully utilized; search engine optimization will also be leveraged.
Our motto is to thrive on ethical practices, and we will be dedicated to expanding
our knowledge to provide our customers with only the best possible outcomes. We
are legally established to compete favorably with the same industry competitors.
We will be committed to growing our business by embracing technology,
developing strong partnerships, emphasizing high levels of customer satisfaction,
and ensuring that we provide the right resources at the right time to maximize our
business potential. We will ensure that our service cultivates a working
environment that provides a humane and sustainable feature for our customers.
2.1 COMPANY DESCRIPTION
COMPANY NAME:
IKANDY MODELS
FOUNDER:
▪ JESSICA WEDDLE
▪ UYLUS JOHNSON JR
LEGAL STATUS:
LOCATION:
NASHVILLE, TENNESSEE
WEBSITE:
ikandymodels.com
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EMAIL:
wegoininnnent@gmail.com
TEL:
615364688
Marketing Activities of IKANDY MODELS
The following are the marketing strategies which IKANDY MODELS will adopt:
• Provide the best experience for customer, have loyal and retain customers
to our business, engage with new customer by word of mouth, and be
referred by our own clients.
• Leveraging relationships by using conventional and unconventional means
of marketing our brand to all our existing and potential customers.
• Creating marketing strategies to allow having a marketing budget that we
will channel the business to the right use.
• Collecting data on the front side and back side and using the target market
to show the impact of our testing solutions.
• Social media where people will be sharing their experiences and growth will
be used to know about the business scope. Our marketing strategies will be
specifically geared toward emphasizing guaranteed revenue growth within
a short span of time without compromising the current work flow of client
modeling/influencer career.
• Satisfaction guarantee, which we will use as our key marketing driver; to
triple our clients’ revenue in 30 days or give them their money back if
otherwise.
• Active involvement in local events, parties, and other activities that can
promote our business to get more client.
• Getting online reviews
• Sharing our expertise freely but consciously
• Expanding our networks of contact and prospective clients
• Utilizing Google AdWords
• Engage a professional scriptwriter to create fascinating promotional scripts
and ad copies for advertisement.
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2.2 MISSION STATEMENT
At IKANDY MODELS, our mission is to provide a service where models, creators,
entrepreneurs, and influencers can focus on doing what they do while we make
sure it gets seen and makes a profit.
2.3 VISION STATEMENT
At IKANDY MODELS, our vision is to become our customers' most important
partner going extra miles for them to put their career on autopilot so all they have
to do is focus on creating offering them innovative and reliable services.
2.4 BUSINESS AIMS AND OBJECTIVE
At IKANDY MODELS, our goals and objectives are:
• Achieving Financial Success - Growth in company revenues and earnings.
Attaching a quantifiable number. We will capture a large share of the market
which will increase revenue, productivity, and growth.
• Increasing sale figures - Sales objectives help companies measure their
position against industry competitors. We will provide top quality customer
satisfaction, creative ways to innovate for us to keep and retain clients on a
monthly program at $2,000 a month for 12 months. These objectives focus
on ways an organization can surpass the competition in market share,
service quality, and brand recognition.
• To build confidence and trust to our service and quality while giving our
extra mile to meet and exceed our customer’s expectation. Our guarantee
and primary focus is to help grow client's existing revenue, helping them
achieve 3x growth within 30 days in gross profits.
• To serve the interests of our customers by providing solutions as a company
which demonstrate excellence, trust, and transparency in every phase.
• To be deeply committed to compliance with requirements and to
maintaining and improving the effectiveness of our services exceeding our
customers’ expectations for quality, delivery, service and performance.
• Providing more jobs within the community and ensuring that talented and
skilled employees remain with the company.
• To maintain the growth of the company using profits to raise capital and
strengthen our business.
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3.0 MARKETING STRATEGY AND INDUSTRY ANALYSIS
INDUSTRY
The global digital marketing market reached a value of nearly USD 305 billion in
2020. The market is further expected to grow at a CAGR of 17.6% between 2021
and 2026 to reach a value of around USD 807 billion by 2026. The future growth
prospects of the digital marketing market are projected to be high due to the rising
population of people consuming and creating content through digital channels.
North America is a leading regional market and will continue dominating the
industry in the coming years. The region is expected to contribute about 38% to
42% to the total digital marketing expenditure in the forecast period. The key
players and brands in the North American region are being driven by the large
target audience in the region to market and promote their content, products and
services online, which in turn is driving the growth of the digital marketing market.
The rising number of end-users in North America for online shopping is also
projected to open wider opportunities for advertisers to promote their products
online, thereby, increasing the regional market growth.
The digital marketing industry is being driven by the rising online advertising
segment. The expenditure on mobile advertisements, which once accounted for
nearly 13 to 18% of total digital spending in 2016, currently accounts for about
39–42% of the digital spending in the major Western European markets, such as
the United Kingdom, Germany and Spain, and is expected to cross 60% by 2021.
The Asia Pacific is expected to emerge as a significant growing market for the
industry in the forecast period. The digital advertising investment in the Asia
Pacific has surpassed Europe, and this increase is driven mainly by regions like
China and other emerging Asian markets, due to a growing investment in
technology and digital platforms in these regions. The Asia Pacific region is
expected to witness a significant growth over the coming years due the region’s
high population density, the growing penetration of internet, and the rising
popularity of smartphones among the population. The Asia Pacific has the largest
population of smartphone users in comparison to other regions. Also, a large
proportion of mobile phone users in the region have access to social media
through their devices. The region, thus, providing significant growth prospects for
the online advertising segment.
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Digital marketing is the digital promotion of products or services, primarily
through the internet, but also including mobile phones, advertisement displays,
and any other new digital medium. Digital marketing approaches such as search
engine optimization (SEO), search engine marketing (SEM), content marketing,
content management, campaign marketing, display advertising, data-driven
marketing, e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, e-books, and optical disks and games are
becoming increasingly popular. In addition, digital marketing now also applies to
non-internet platforms that provide digital media, such as mobile phones (SMS
and MMS), call-backs, and on-site mobile ring tones.
Based on the digital channel, the market can be segmented into the following:
• Email Marketing
• Search Engine Optimization (SEO)
• Interactive Consumer Website
• Online/Display Advertising
• Blogging and Podcasting (Including Microblogging)
• Social Network Marketing
• Mobile Marketing
• Viral Marketing
• Digital OOH Media
• Online Video Marketing
• Others
Market Analysis
The rising number of consumers being drawn towards digital channels is
significantly driving the growth of the global digital marketing market. The growth
of the industry is aided due to an increased investment in technology and digital
platforms in regions because of the positive spending in critical sectors like BFSI,
CPG, entertainment and media, and telecommunications.
The rising number of online videos and mobile advertising have boosted the
overall digital marketing investment in North America and Western Europe. The
increasing adoption of real-time bidding (RTB) of online display advertisement
slots, as well as the increasing consumption of video advertisements and rich
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media, is expected to further enhance the display advertising expenditure in
Western Europe in the coming years. The digital out-of-home (OOH) media will be
limited to developed countries in the forecast period, for example, the emergence
of digital televisions in gas stations where the majority of consumers watch
televisions while their vehicles are being refueled.
The branding agencies market is expected to grow at a CAGR of 5.50% during the
forecast period, 2021-2030. Analysts estimate that the global branding agencies
market size was valued at USD 4.27 billion in 2018 and is expected to reach a
contribution of 3.85% by 2030. The major factors driving the growth include
growing demand for branded products, increased focus on customer experience
management, increase in digital marketing budgets and increasing number of
start-ups across industries are some other key drivers for this industry over the
forecast period (2018-2030).
Brand strategy and management are key to an organization's success. A strong
brand can help propel a company into the future, setting it apart from competitors
in its respective industry. Therefore, companies need to build good relationships
with their customers by providing them with value-added services through
innovative products and high-quality customer experiences.
Onsite
Onsite branding agencies are beneficial for both companies because so they can
meet face-to-face and discuss their needs, processes, and procedures to make sure
everything runs smoothly without any hiccups.
Offsite
Offsite is a method of branding that focuses on building brands through digital
marketing channels. The primary difference between offsite and other forms of
brand promotion, such as in-house or outsource, lies in the level of control that
companies have over their strategies. When working with an external team under
Offsite services you can maintain more control over the branding process.
On the basis of application, the market is segmented into Develop Brands,
Launch Brands, and Manage Brands.
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Develop Brands
In the developing stage, any new brand requires a set of services from branding
agencies to create awareness about itself. In this phase, these agencies work
towards acquiring customers and building customer loyalty by creating effective
marketing strategies for your company's products or services. Brands that are in
their initial stages do not have enough fanbase to support it; hence, they require
branding experts who can create innovative strategies to make the brand popular
among potential customers.
Launch Brands
The branding process of a brand helps organizations to keep their identity in the
market. The brands are more successful when they provide services and products
by keeping their image on it which fulfills customer needs. Branding agencies help
companies for this purpose who want to launch a new brand or re-launch an
existing one, especially through online media channels without any cost.
Manage Brands
Branding agencies are used for managing brands. Branding Agencies help in the
generation of new products, maintaining customer satisfaction, and boosting sales.
With their expertise, they provide key insights into market demand which helps
businesses to take decisions accordingly while launching a new product or service.
They also do some research on competitors’ strategies before introducing any
product. They do not only support customer satisfaction but also help to drive
revenue by managing the customers’ life cycle.
On the basis of region, the market is segmented into North America, Latin
America, Europe, Asia Pacific, and Middle East & Africa.
North America is expected to hold the major market share in 2017 with a growing
trend. The largest region in North America is the United States. The reason behind
the growth in this region is the growing use of branding agencies for developing
brands, managing brands, and launching new products.
Growth factors of Branding Agencies Market - The growth factors of the Branding
Agencies Market include:
• Shift in the focus of leading brands towards the global market and innovative
digital marketing strategies.
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• Growth in demand for creative agencies among small businesses.
• Increase in advertising budget by companies to promote their brand image
through online platforms such as social media, websites, etc.
Marketing Strategy
The marketing strategies drafted for our company would allow us to penetrate the
target market and gain a huge share. We will promote our services using Social
Media advertisement, You-tube Ads, Google Ads, PR articles on blogs and leading
websites, Banner Ads with Google and Leading blogs and websites. Our overall
advertising and promotional strategy at IKANDY MODELS;
• Acquire customers and generate sales.
• Position ourselves as the market leader.
• Increase company awareness and brand name recognition.
• Sway clients from competitors to our business.
• Collect market research to create immediate and long-term marketing
plans.
• To partner with relevant businesses and company who would allow us to
work with them and become their official partner which will in turn favor
our business purpose and growth.
Target Market
Market segmentation is one of the pivotal keys to ensuring optimal success for our
business. We identified those that will benefit greatly from our service offerings.
As a result, we found that Los Angeles, Miami, Las Vegas, Arizona are our best bet,
as we are sure to attract customers in need of our services. Our target market
includes bikini models, social media models, TikTok models, Instagram
influencers, adult models, adult content models. IKANDY MODELS will provide
exceptional services to help us reach our target market.
Target Segment Market Strategy
The market segments will be targeted in several different ways. Our first strategy
will be to create awareness through having direct contact with social media
influencers, giving them an orientation as regards the service, the benefit and
features. Other methods that will be used for the target market segment strategy
will be:
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• Networking: The networking will be based on leveraging the business
personal and professional relationships that will be developed to reach
more customers. In the course of the business, we have several target
clients.
• Customer referral: A lot of business is derived from referrals. Some of the
references will come from clients. We will develop a relationship with each
of our potential clients and encourage them to refer us to others.
• Targeted acquisition: This involves researching the target areas to identify
our audience, and formulation of the strategies to attract them to become
excellent customers.
Bibliography
•
•
https://dataintelo.com/report/global-branding-agencies-market/
https://www.expertmarketresearch.com/reports/digital-marketing-market
3.1 SERVICE DESCRIPTION
An excellent way to implement a good plan is to understand the business
establishment's services clearly. This mainly goes to the root of the business. The
main objective of IKANDY MODELS is to provide a service where models, creators,
entrepreneurs, and influencers can focus on doing what they do while ensuring it
gets seen and makes a profit. We realized that as creators like us, all they want to
do is focus on creating, and it makes it extremely difficult for anyone to notice their
work or talent. No one should sacrifice time from what they love creating to focus
on stressful business stuff. Our services;
▪ DIGITAL ADVERTISING: We will build custom advertising campaigns for all
social media platforms to increase brand awareness and visibility to help
generate enough buzz (1,000,000+ impressions, 10,000+ new social followers,
and an extra $10,000+ in gross profit within 30 days) to help bikini/swimsuit
models and influencers generate at least 3 new avenues of passive income
using methods such as; affiliate marking, brand sponsors and partnerships,
website creation and monetization.
▪ EFFECTIVE AD CAMPAIGN MANAGEMENT: We will help simplify the content
creation process by providing in-house and outsourced professional talent and
services such as; photographers, SEO managers, brand developers, fashion
advisors, social media account managers, dedicated support line for advice
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seven days a week for a response within 24 hours, and online resources and
courses to help organize and promote the model's brand.
▪ PHOTOGRAPHY: Photographers will come to the city of the model or
influencer anywhere in the US and will be completely paid for, for up to 1 hour.
They can get extra time if needed for an additional fee determined at the
booking time.
▪ WEBSITE CREATION: We will put together a customized website for the
model/influencer's brand to give them a completely customizable hub that will
allow them to generate extra revenue and engagement. Custom websites can
include, but are not limited to, paid/free digital products, paid/free
subscriptions to offer additional services or content based on the client's
preference, and drop shipping/affiliate marketing integration services. The
client's website will be the main landing page or source for all advertising
traffic to help nurture and curate a fully tailored fanbase based on the client's
interests. A dedicated website account manager will be provided for the
duration of the program/subscription, if the program/subscription ends or is
canceled, the client will retain ownership of the website, but our team will no
longer manage the site; we will then hand over all credentials and information
needed for the client to assume control over the website and services
connected to it whenever they see fit to do so. Each client will get one website
only, each with a dedicated creative manager to help design and optimize the
site and an SEO manager to help site visibility in search rankings on Google and
other websites.
▪ BRAND MANAGEMENT: We will give the client a dedicated brand manager,
fashion designer/advisor, social media account manager, and a dedicated
support manager seven days a week to help clients brainstorm, create, and
improve their existing brand or make changes with professional guidance to
avoid making mistakes. Brand managers will give opinions on marketing and
promotional ideas to help make sure everything that the client releases
furthers their brand and doesn't hinder it. Fashion advisors will advise on
fashion and help keep clients up to date with the latest trends in fashion. Social
media account managers will help schedule and create content for all social
platforms that the client prefers. We can completely control the socials or
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provide tips and help. All support managers will respond within 24 hours any
day of the week to answer any question or fix any issues the client may have
via phone, email, or text support.
▪ SUPPORT SERVICES: We will also provide online resources for creators, such
as community groups for models to network and help each other with advice
and collaboration. In addition, we will be providing tutorials, courses, and
webinars to help clients learn how to develop their brand at their own pace if
that's what they prefer.
At IKANDY MODELS, we believe our client comes first. We pride ourselves in
providing great customer service. Our team will guide in executing plan, tasks, and
objectives to meet our business goals and growing our company. We will look to
maintain an industry-standard hourly rate for our services as determined
industry’s profession. This rate will be assigned to each employee based on
experience and expertise. We will look for a way to be competitive while
maintaining confidence in our abilities to compete with the same firms in the
industry and not have to give away our services.
3.1.1 Customer Management
Our initial customer relations will take form by providing inclusive space for our
client use, offering attractive pricing, working under agreed schedules, and
practicing excellent customer service and conflict resolution strategies. The level
of attention we invest in providing excellent customer service guarantees
satisfaction to customers. We will incorporate feedback schemes on every service
we render. This is required to keep the management team abreast of grey areas
and suggest critical measures to address identified issues. This effort is expected
to command the client’s loyalty and word of mouth advantage in the market.
HOW ARE WE GOING TO TRACK OUR CUSTOMER EXPERIENCE?
We will ask, listen, create, test and refine. We will never assume we know what our
customers want and need. We will collect data on what is/ isn’t working and we
will use it to create better services and greater experiences for our customers.
3.1.2 Pricing Strategy
Our pricing will meet the budget of our customers. The prices used in this pricing
strategy are approximate and considered competitive and affordable for everyone.
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Our pricing system is based on what is obtainable in the industry. We will charge
a more affordable fee on our service to keep up with our customers and not
compromise our service standard to offer an affordable rate. At IKANDY MODELS,
we want to be flexible with our prices as they are subject to change at any time.
3.1.3 Our Core Values
These core values are the pillars to support our Mission Statement. They create a
solid foundation, which helps our individual and collective actions. we will uphold
premium and distinct values such as:
• Trust
• Compassion
• Excellence
• Respect
• Consistency
• Dedication
• Client-focused analysis
• Trust
• Accountability
• Positive Relationships
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4.0 MARKETING PLAN AND
IMPLENTATION
Marketing is vital for the growth of any
business because it generates revenue and
boosts a company's growth. Still, it also
allows the company to create interest and
increase awareness amongst its target
market. We will carry out a market survey to provide access to information that
will enable us to penetrate the market, attract the proper clients, and compete
advantageously with our rivals to develop effective strategies that will bring the
greatest results for IKANDY MODELS. Reaching out to its target audience and
employing referral marketing is essential to the success of IKANDY MODELS. The
number of customers our service can draw will significantly boost the revenue
streams for our business. The company has a website for easy access to
information on our services and how to go about them. We also plan to have social
media accounts (Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Instagram)
which will help us focus on building brand awareness following through that
medium. Our social media platforms will also target our customers online and
generate interest in our business; we will ensure consistent automation
advertising and grow our social media content and audience. The webpage will
also be utilized as a significant marketing push. We will critique our website to
provide affiliates with the best service description and contract. IKANDY MODELS
will keep up-to-date software and equipment, excellent customer service, punctual
eta, create blog content, optimize click funnels, and partner with only the right
partners when necessary. Test different demographics, ad platforms, ad copy, and
creativity to see what works. Remember that even though digital advertising can
be more cost-effective than traditional media, we will set realistic ad budgets,
tweak them when needed, and see the direct bookings roll in.
MARKETING PLAN
ONLINE
STRATEGY
ACTIVITIES
EXPECTATION
WEBSITE
DEVELOPMENT
• Maintaining a well-designed
fast and responsive website
• Increased web traffic,
visibility and client base
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SEO & ADS
SOCIAL
MARKETING
which will include the
company’s phone number,
email address and listings
which will be updated
regularly
• Make the website mobilefriendly
• Look into reviews, feedbacks,
and recommendations
• Wider reach of the target
market
• Optimization of services
• Creating vibrant and relevant
content with popular and
local keywords to attract
users to our website and
social media platforms
• Pay for ads campaigns on
Google and Bing to publicize
the company
• Use the Geo-tag feature that
targets ads based on a
customer’s location
• Launch relevant and unique
ads such as Facebook ads,
Amazon ads, Google ads,
online banner ads which
reflect our service offerings.
• Top position on related
Google search
• Increased chance of
getting a click from being
top-listed on pages
• Less difficulty for
potential customers in
checking our website out.
MEDIA • Create and maintain an active
social media account across
all platforms, engage with the
target audience
• Interact with followers
consistently with fresh and
attractive content.
• Include the link to our website
on our social media page.
• Paid social media
advertisement
EMAIL MARKETING
• Gathering the email database
of our target market from
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• Enormous potential reach
across our target market.
• Brand awareness and
recognition
• Increased number of
customers.
• Direct communication
with potential clients.
• With paid ads, contents
will be narrowed down to
the specific demographics.
• Reinforced credibility
• Wider target market reach
websites, local outreach, and
email listings
• Send subscribers
personalized, professional,
relevant and useful updates.
• Integrating social sharing
buttons into emails.
• Include images to give clients
a better feel.
• Improved engagements
OFFLINE
STRATEGY
ACTIVITIES
EXPECTATIONS
WOMM
• Keep clients satisfied and happy by
providing exceptional and satisfying
service.
• Providing quality service from highly
experienced and dedicated staff.
• Provide incentives, i.e., referral bonuses
to customers who refer new clients.
• Increased number
of returning clients
and new clients
from referrals.
BUILD
PARTNERSHIPS
• Form affiliations with business owners.
• Increased brand
awareness
COMMERCIAL
ADVERTISEMENT
• Pay for adverts on billboards placed at
strategic locations to attract the target
market
• Publish weekly or monthly newsletter
with updates.
• Advertise our services in magazines and
popular journals.
• High brand
awareness
• Increased number
of clients.
• Increased public
enlightenment and
education.
AND • Attend conventions and seminars where
we can pitch our service to potential
clients.
• Increase our
networking
opportunities.
• Ability to pitch our
service to our
specific target
audience.
CONFERENCES
SEMINARS
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Sales Strategy
As stated in an earlier section, the competitive edge of the structured conversation
system will drive people's love for our company and develop long-lasting
customer relationships. The revenue generated by providing our exceptional and
excellent service will drive the bottom line beyond creating loyal customers. These
are particularly known to have great profit margins. Our employees will be well
trained on the best approaches to offering exclusive services to customers. The
main purpose of the heavy marketing activity is to drive inbound sales and bring
us dedicated leads for sales. Participation at events will be key to getting
salespeople to speak the right language with our target audience.
Sales Literature
We care about our service just as we care about our customers. IKANDY MODELS
is prepared to highlight all the most important benefits and features in a packet of
sales literature. This information presents a compelling point of view and a
detailed explanation of why customers should purchase our service. We plan to
utilize social media, and have spokespersons via social media influencers and
media personalities to help us reach target market.
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5.0 COMPETITOR’S ANALYSIS
The fact that we are operating makes competition in the industry inevitable for us.
Our competitors will come from any other modeling agencies and other marketing
agencies offering same services as we do in the industry. However, we are not
deterred by this as we are compelled from our competitive edge; we have over
them, which will build recognition and reputation in our community and provide
exceptional services for our customers.
COMPETITIVE ADVANTAGES
At IKANDY MODELS, facing the difficulties of the tough economy and new sources
of competition, we recognized that we must deliver the highest service levels to
retain existing customers and acquire new ones. Highly effective management is
crucial to this objective. In our efforts to improve customer service and maintain
competitive advantages, we have highlighted some factors that will give us a
competitive advantage in the marketplace. Competence, trust, honesty, quality,
transparency, prompt delivery, service effectiveness, and excellent relationship
management are some elements. Our services combine cost with the most cuttingedge service techniques. Without a doubt, the caliber of our service will result in
word-of-mouth recommendations. We are committed to the client’s satisfaction
and fulfilling their demands. The following are what we believe in makes us
unique;
✓ Professionalism: Everyone associated with our company will appear as
professional as possible, to help us achieve a significant edge in the
business.
✓ Exceptional Services: We will approach all our customers with a sense of
community and freedom so they can be more comfortable to work with us
than our competition.
✓ Recommendation: We are confident of delivering exceptional customer
services; thus, it will enhance our customers’ confidence to refer us to
others. Risks are managed even before they are encountered.
✓ Money-back-guarantee: We make sure we have packages that will fit
every budget. We offer a money-back guarantee if customers don’t love our
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services in which is not a barrier because we offer services that exceeds
expectations.
At IKANDY MODELS, we believe that business operations and brands will be
imitated in the near future. We are, nevertheless, strong-willed about upholding
the quality of operation and continuing to market our business as the finest at what
we do. To determine the ideal way to approach our services, we will ensure that
every customer's demands and wishes are fully and accurately understood. We
won't have to offer our services for free while still keeping our ability to compete
with the biggest companies in the area and look competitive. We will flow with the
market trend, stay up-to-date and implement these new trends to keep abreast of
the latest development and improve our services on all fronts in the industry.
Competitive Strategy
Our competitive advantages are the factors that differentiate the company from
competitors. IKANDY MODELS will differentiate itself from the competitors with
the following:
• Quality services
• The guaranteed high rate of satisfaction.
• Specifically, personalized services and training.
• Affordable price
• Money-back guarantee
• Excellent customer service
• Social experience and enjoyable workplace for staffs.
• Modern techniques that are proven for promoting business practices.
IKANDY MODELS will use these above factors to the company advantage in order
to achieve our set goals and become the best company.
Swot Analysis
Given the innovative nature of IKANDY MODELS, our environment’s realities to
maintain and build on our strengths, take advantage of our opportunities, fix or
eliminate our weaknesses, and counter threats. The following analysis highlights
the internal strengths and weaknesses of IKANDY MODELS, and the opportunities
and threats facing the business in our external environment.
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STRENGTH:
WEAKNESS:
• Highly experienced, credible and
determined management team.
• Know how to be profitable
• Fills void for under-served market
• Great value services
• Attractive and easy to navigate website
design
• The innovative and timeless approach
towards operating our business.
• Connected to out-of-state customers
• Competitive and affordable pricing
system for easy and quick market
penetration.
• Building a large cycle of clients may take
time.
• Time for business development
• Quick set up time necessary to start
firm.
• Growth may be the slow due presence of
giants in the market.
OPPORTUNITIES:
THREATS:
• Opportunity to expand our services.
• The necessity to secure substantial
capital injections to foster growth.
• Opportunity to build reputation and
brand.
• Consumers becoming more price
sensitive.
• Grow customer loyalty/retention
• Create partnerships with other agencies • One of the significant threats that
confront businesses worldwide is the
to reduce cost
economic downturn; when the economy
• Broaden our geographic reach
is bad, it affects consumers' spending,
• Build online engagement with our
negatively impacting businesses.
business
• Build our business awareness
• Utilize key sponsorships and cobranding to expand our business
• Develop relationships with online
influencers
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6.0 KEY TO SUCCESS
We aim to record a landmark success in the business within the first five years of
operation. The following are what we believe to be the main keys to achieving our
success.
➢ Marketing: Marketing will be our first strength to achieving success and serve
as a competitive edge. We will employ all forms of marketing techniques
ranging from social media channels to email campaigns, our websites, referrals,
and so on.
➢ Craftsmanship: We will connect with our customers by presenting the highest
quality craftsmanship. Taking every little detail into cognizance to provide
them with the best services. We will take advantage of the instantaneous state
of the market to make good returns.
➢ Exclusivity: We will also connect with our customers by making them feel
special and unique through the presentation of a special, unique experience.
Exclusivity today is less about excluding people from enjoying the brand or
limiting access. Rather, it is about making customers and brand loyalists feel a
member of an exclusive community linked by shared values and ideals.
➢ Teamwork: Our team will be highly qualified experts and they will possess
variety of special talents and experience in the industry. Every one of our
dedicated team members will bring something unique and valuable and works
cohesively to ensure our business growth.
➢ Transparency: Transparency is another tool that facilitates trust; we will not
keep secrets or hide the truth in the course of our transaction with our clients
as transparency will help prevent corruption in our style of operation.
➢ Responsibility and accountability: Every team member that is associated
with our business will be held responsible and accountable for their decisions.
We take pride and stand behind our commitment to our clients. Also, we will
take responsibility for our actions and inactions, this makes us more effective
and outstanding in the industry
➢ Professionalism: With an adequate level of experience and prior
understanding of the essence of professionalism, we will ensure that our
services are available to every individual who desire to express themselves. We
convey professionalism through custom organized plans curated for client
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based on their needs to provide the structure needed to get things done on
time, professionally; opening the doors to further professionalism by creating
sources of income that weren't otherwise tapped into for the client.
➢ Exceptional Services: We will provide very good customer service that will
stimulate the interest of all those who patronize us. We will approach our
customers with a sense of community and freedom so they can be more
comfortable to work with us vs the competition. We will ensure that our team
of professionals are well equipped and updated with the latest trend to furnish
our customers with.
➢ Customer Service: Our management team will develop processes for
customer issues, sales inquiries, corporate sales, and other customer support
enquiries. Customers will have several ways to can contact us, including a
support email, online chat platform and a phone number to speak with a live
representative during operating hours. Our preferred method of interaction
will be from our Spaces app called "Spaces: Follow Businesses" on the app store
and Play store, and it allows us the easiest convenience when it comes to
communicating with clients and managing client and content info.
➢ Legal: We will do all that is permissible to ensure that we meet the needs and
exceed our esteemed customers' expectations. Complying with all relevant
regulations.
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7.0 MANAGEMENT TEAM PLAN
Management Description
Having the right business structure is very important to us at IKANDY MODELS, so
we have laid out the right plans to ensure that our foundation is right and stays
true to our core values, mission, and vision as a company. We will set and maintain
the highest standard of quality service with ethics in everything we do. We will
ensure that our partners identify our aims, goals, objectives, and mission to know
what it takes to take our company from where we are at present to where we
intend to and should be in the future. Our partners will also have the expertise
required to work in this industry and bring it to a standard envied by our
competitors. We want to consciously position our services by offering a service in
a dynamic means to satisfy clients' requirements. We will source and hire
competent professionals who are diligent and true to work ethics for the various
positions in our business. Every team member associated with our business will
be held responsible and accountable for their decisions. We take pride and stand
behind our commitment to our clients. Also, we will take responsibility for our
actions and inactions, making us more effective and outstanding in the industry.
Qualification Ownership/Legal Entity
At IKANDY MODELS, we are driven by the times and the need for convenience to
provide low-cost and efficient methods to deliver the best services with results
and affordability. JESSICA WEDDLE AND UYLUS JOHNSON JR. are the founders of
IKANDY MODELS. They are a very passionate and open-minded individuals with
intermediate experience, we spent the last two years generating over 40,000 in
profit and over 20 million impressions using adult content modeling and
marketing. Most of our marketing experience comes from music, and we've been
in music marketing since 2015, generating over $300,000 in streaming revenue
from distribution deals. We are committed and readily prepared to harness all our
strength, availability, and professionalism to catapult the business to a greater
height. Offering clients a wider choice of options that will ultimately expand their
brand, mostly spotlighting the various affiliate marketing services. We will connect
them to in order to drive more revenue for their brand to generate more passive
income while they continue to do what they do best.
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Organization Plan
We will build professional teams that are committed, and they will understand our
vision to ensure that we attain our corporate goals and objectives. Our
management staff(s) will be the best professionals in the industry and have the
expertise to ensure that we become a reckoning force. We also hope to hire
qualified, hardworking, creative, result-driven, and customer-centric individuals
ready to help us build a prosperous business that will benefit all our stakeholders,
including the owner, workforce, and customers.
Roles and Responsibilities of the founder
• Cross-checking the effectiveness of sales and marketing plans.
• Dictating the direction of the business.
• Signing documents relating to the business.
• Identify problems, make decisions, and evaluate the result.
• Periodically evaluate performance and develop action plans.
• Developing monthly plan.
• Organizing meetings with different bodies regarding the business.
• Preparing materials relating to the business.
• Successfully implement company policy.
• Develop strategic plans.
• Maintain an effective management team.
Here is our management team;
▪ JESSICA WEDDLE - CEO/CHAIRWOMAN/FACE
▪ UYLUS JOHNSON – CHIEF FINANCIAL OFFICER/PARTNER/TECHNICAL
ANALYST AND DEVELOPMENT
Guiding principles
The following are the principles that guide IKANDY MODELS; not only collectively
as a company but also as an individual associated with IKANDY MODELS.
• We are true to our aspirations and ourselves.
• We plan for success and execute the plan.
• We will build enduring and meaningful relationships.
• We will communicate with clarity and professionalism.
• We will cultivate a winning culture.
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8.0 GROWTH PLAN
A critical success factor that is pertinent to our business's growth is the number of
customers we are able to attract with our quality services. Our effort as a company
will continually focus on increasing and improving our customer base. This would
easily be achieved by ascertaining the following:
• Fluid Transition: We will ensure that we flow with the trends and stay
relevant in the market where we operate, so as to stay up-to-date, and
promote our business practices by integrating more innovative and creative
service methods.
• Improvements: To earn and maintain an impeccable image, we will always
look for innovative and creative methods towards improving our and
services. We will not slow down a bit in our pursuit to always satisfy our
customers with new, modern and innovative methods and approaches
towards delivering quality services.
• Knowledge about the Industry: We aim to continue to update our
knowledge with the latest and most profitable industry techniques and
ideas that are in compliance with local and international industry standards
by keenly following the trends, and learning from established players as
well as bringing about new ideologies.
• Communication: We will adopt a flawless communication channel to all
customers which will enable excellent business transactions as well as a
platform to make inquires and provide solutions to them instantly.
• Provide professional quality services at a level higher than the best
competitor can offer.
• Creating a company image that matches or exceeds the competition.
• Executing a sales and marketing plan which will build customer awareness,
customer discovery and customer loyalty.
• Continuously measure, monitor and evaluate marketing metrics, loyalty
program and Sales KPIs to make tweaks, improvements and refine
processes
•
Continually learn from customer’s feedback.
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8.1 RISK ANALYSIS
This section identifies and analyzes the likelihood of potential issues that may
impede the growth and continuity of IKANDY MODELS in the course of business
operation. So, we have identified likely and possible risks that may hinder the
organization from achieving key business initiatives. We will proactively and
continuously examine potential challenges and manage them through a thorough
risk management approach.
TYPE OF RISK
RISK
MITIGATING STRATEGY
COMPETITION
Competition risks the
• Tapping into the needs of
likelihood of not reaching
our goals (declining sales
revenue and margin) due to
competitive forces in the
marketplace. Competition
may be from direct or
indirect competitors from
emerging and principal
players and from other
companies.
the target market;
knowing their pain point
by developing a unique
selling proposition for
differentiation
• Improved customer
service
• Employ effective
marketing strategies
• Conduct regular
competitor analysis
• Base decisions on robust
research and figures
• Adopt diversification of
strategy in a volatile
market situation
• Employ advanced
technology
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Program/PROJECT
This is the likelihood of not
meeting the expectation of
customers owing to
inadequate resources, lack
of information, resource
lack of motivation, budget
overrun, etc.
• Improved communication
• Organized and focused
team that will provide
ideas and motivation to
help client create content
needed for their
program/project success.
• Modularization of services
FINANCIAL
Insufficient funding to
operate at an expected level
and maintain a robust
business operation. Loss of
profit, poor cash flow, low
sales
• Maintain a higher degree
of flexibility.
• Adopt diversification
strategies.
• Practice proper and
strategic cash flow
management.
• Create a budget that
factors in overhead costs
and reduces expenses.
• Adopt an ideal pricing
strategy.
8.2 RISKS MANAGEMENT
At IKANDY MODELS, we are not exempted from the risks every business in the
industry is exposed to. With the emergence of our company, the possible risks are
wide acceptability as a viable substitute for others, capital injection to launch and
stabilize business growth, and the need for a positively strong marketing program.
Different strategies will be put in place to ascertain that our business risks are
controlled or minimized. These strategies include;
• Investing sufficient funds into the business to meet all required business
operation requirements.
• Adopting effective strategies to promote our business and general services.
• Minimizing overhead costs, which increases the bottom-line profit
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• Building strategic and symbiotic partnerships with necessary companies.
• Building a sufficient customer base
• Providing a constant and effective communication link.
8.3 EXIT STRATEGY
The owners of IKANDY MODELS; JESSICA WEDDLE AND UYLUS JOHNSON JR has
an utmost confidence in the business and believes that it will be profitable and
successful based on the market need for the business as well as the viability of the
selected location. However, if the business fails, JESSICA WEDDLE AND UYLUS
JOHNSON JR will take the following measures:
• Re-strategize, analyze the reason for the initial failure and preparedly
venture into it again.
• Sell the business out to a company or individual interested in buying.
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9.0 CONCLUSION
IKANDY MODELS is here to offer customers the best service. We will always aim
to meet and exceed clients' expectations and look for ways with the team to
achieve better service for customers. With our experience and human relationship
skills, we have realized that clients' goals are their priority. IKANDY MODELS will
also make this a priority. We will pay close attention to all the details from clients
and ensure a 100% understanding of their requests, after which we will tailor the
process to meet their demands specifically. We will provide good customer service
to stimulate customers' interest in patronizing us. We are here to take their
requests and work towards their satisfaction.
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