Put your modeling career on autopilot and keep your freedom BUSINESS PLAN CONFIDENTIALITY STATEMENT The undersigned reader of IKANDY MODELS’s Business plan hereby acknowledges that the information provided is completely confidential and therefore the reader agrees not to disclose anything found in the business plan without the express written consent of the founders. It is also acknowledged by the reader that the information to be furnished is in all aspects confidential in nature, and that any disclosure of the same by the reader may cause serious harm and damage to IKANDY MODELS. Upon request, this business plan document will be immediately returned to the Founder. This is a business plan. It does not imply an offer of any securities. Applicable Law This contract shall be governed by all applicable State and Federal Laws. __________________________ _________________________ Signature Printed Name 1 TABLE OF CONTENT CONFIDENTIALITY STATEMENT 1 TABLE OF CONTENT 2 STATEMENT OF PURPOSE 4 1.0 EXECUTIVE SUMMARY 5 2.0 COMPANY’S OVERVIEW 7 2.1 Company Description 7 Marketing Activities of IKANDY MODELS 8 2.2 Mission Statement 9 2.3 Vision Statement 9 2.4 Business Aims And Objective 9 3.0 MARKETING STRATEGY AND INDUSTRY ANALYSIS 10 INDUSTRY 10 Marketing Strategy 14 Target Market 14 Target Segment Market Strategy 14 Bibliography 15 3.1 SERVICE DESCRIPTION 15 3.1.1 Customer Management 17 3.1.2 Pricing Strategy 17 3.1.3 Our Core Values 18 4.0 MARKETING PLAN AND IMPLENTATION 17 MARKETING PLAN 17 Sales Strategy 20 Sales Literature 20 5.0 COMPETITOR’S ANALYSIS 21 COMPETITIVE ADVANTAGES 21 Competitive Strategy 22 Swot Analysis 22 2 6.0 KEY TO SUCCESS 24 7.0 MANAGEMENT TEAM PLAN 26 Management Description 26 Qualification Ownership/Legal Entity 26 Organization Plan 27 Guiding principles 27 8.0 GROWTH PLAN 29 8.1 Risk Analysis 30 8.2 Risks Management 31 8.3 Exit Strategy 32 9.0 CONCLUSION 33 3 STATEMENT OF PURPOSE This business plan is written to describe and analyze the business activities of IKANDY MODELS, under the management of JESSICA WEDDLE, and to describe strategies to propel our growth. It details our plan for our business in a bit to offer solution with efficient services through well-structured and easily practicable measures. This business plan has been developed to formulate a strategy for starting and expanding our business. It contains comprehensive market research analyzing the market and how best we can adopt it; Analysis of competition and our edge over them; Target clients; Sales and Marketing Plan; Operations plan; and Growth strategies for the immediate and long term. It also includes information on the steps to achieve our business objectives and a timeline of expected results. We understand that formal business planning is an important component of achieving business success in today's highly competitive world, regardless of industry or location. As such, IKANDY MODELS has undertaken some rigorous research initiatives, the findings of which have resulted in this business plan. We have implemented an adequate marketing strategy to reach our target market. We are established to be successful and project adequate revenue for our profitability and sustainability. 4 1.0 EXECUTIVE SUMMARY The increased application of the internet for advertisements has significantly transformed the business models of various companies and has provided marketers with new means to reach target audiences. Such promotional activities allow marketers to provide personalized advertisements, enhancing the customer experience. Social media platforms, including Instagram, Meta (Facebook), Pinterest, and YouTube, have gained massive traction for such marketing purposes. These new ways of branding and promotion are expected to enhance the influencer marketing platform market. Influencer marketing allows big brands to attract more customers and enables small businesses to scale up by getting them more visibility, which provides higher ROI than other marketing channels. Brand strategy and management are key to an organization's success. A strong brand can help propel a company into the future, setting it apart from competitors in its respective industry. Therefore, companies need to build good relationships with their customers by providing them with value-added services through innovative products and high-quality customer experiences. With the full understanding of this is why IKANDY MODELS is created to deliver strategic, exceptional, and excellent recognition services. We offer our clients specialized services by helping individuals and organizations improve their brand reputation, customer experience, and customer retention ratios through software implementation. IKANDY MODELS is committed to helping clients across highgrowth industries. Our services are specifically made to meet customers' requirements and needs through well-structured measures. IKANDY MODELS is unique in every sense, and we promote our value by presenting new visions and ideas to all our work, all in keeping with the core values of our business. IKANDY MODELS's digital advertising and modelling offerings increase the momentum of our client's strategy and projects, enabling them to achieve evolving digital aspirations and desired business and branding outcomes. We strive to offer quality service with results and affordability. At IKANDY MODELS, we are dedicated to delivering great client satisfaction by providing superior service and beneficial connections. Our focus is on building 5 client's already established business, and our commitment to guaranteeing a 3times (3x) revenue increase within 30 days. We built up the business with the proper infrastructure to support our expansion. We are strongly committed to upholding and enhancing the effectiveness of our services so that they consistently surpass the standards set by our clients for quality, delivery, and performance. IKANDY MODELS will build relationships through traditional and non-traditional marketing methods that need to be prioritized for the firm's success and continued growth. We are here in the market to maintain a high degree of goodwill and brand image to emerge as a market leader in this industry. At IKANDY MODELS, our teams are highly qualified experts and possess a variety of special talents and experience in the industry. Every one of our dedicated team members will bring something unique and valuable and works cohesively to ensure our business growth. We are goal-oriented, and we will give value to a longlasting relationship with our employees, customers, and our community. We will provide quality services by a group of professionals who are trained and have a passion for serving. 6 2.0 COMPANY’S OVERVIEW IKANDY MODELS is a standard world-class agency for digital modelling and advertising helping individuals and businesses accelerate their presence online for them to achieve their desired outcomes meeting their target market. Our focus is to provide quality services with results and affordability. To build a successful company, we'll ensure that business techniques, marketing plans, and technological tools are all used in a supportive and upbeat working atmosphere. We think that proactive, enlightening, and goal-driven customer service is essential. To assure ongoing revenue from our service, we will be dedicated to growing our company on the principles of professionalism, courtesy, commitment, consistency, reliability, and exhibiting dedication. To guarantee that our firm receives the essential knowledge and advertisement locally and nationally, we will implement the required marketing methods that have been shown to increase corporate notoriety and recognition. Digital methods, as well as conventional strategies, will be implemented to reach our target audience. Social media platforms will be fully utilized; search engine optimization will also be leveraged. Our motto is to thrive on ethical practices, and we will be dedicated to expanding our knowledge to provide our customers with only the best possible outcomes. We are legally established to compete favorably with the same industry competitors. We will be committed to growing our business by embracing technology, developing strong partnerships, emphasizing high levels of customer satisfaction, and ensuring that we provide the right resources at the right time to maximize our business potential. We will ensure that our service cultivates a working environment that provides a humane and sustainable feature for our customers. 2.1 COMPANY DESCRIPTION COMPANY NAME: IKANDY MODELS FOUNDER: ▪ JESSICA WEDDLE ▪ UYLUS JOHNSON JR LEGAL STATUS: LOCATION: NASHVILLE, TENNESSEE WEBSITE: ikandymodels.com 7 EMAIL: wegoininnnent@gmail.com TEL: 615364688 Marketing Activities of IKANDY MODELS The following are the marketing strategies which IKANDY MODELS will adopt: • Provide the best experience for customer, have loyal and retain customers to our business, engage with new customer by word of mouth, and be referred by our own clients. • Leveraging relationships by using conventional and unconventional means of marketing our brand to all our existing and potential customers. • Creating marketing strategies to allow having a marketing budget that we will channel the business to the right use. • Collecting data on the front side and back side and using the target market to show the impact of our testing solutions. • Social media where people will be sharing their experiences and growth will be used to know about the business scope. Our marketing strategies will be specifically geared toward emphasizing guaranteed revenue growth within a short span of time without compromising the current work flow of client modeling/influencer career. • Satisfaction guarantee, which we will use as our key marketing driver; to triple our clients’ revenue in 30 days or give them their money back if otherwise. • Active involvement in local events, parties, and other activities that can promote our business to get more client. • Getting online reviews • Sharing our expertise freely but consciously • Expanding our networks of contact and prospective clients • Utilizing Google AdWords • Engage a professional scriptwriter to create fascinating promotional scripts and ad copies for advertisement. 8 2.2 MISSION STATEMENT At IKANDY MODELS, our mission is to provide a service where models, creators, entrepreneurs, and influencers can focus on doing what they do while we make sure it gets seen and makes a profit. 2.3 VISION STATEMENT At IKANDY MODELS, our vision is to become our customers' most important partner going extra miles for them to put their career on autopilot so all they have to do is focus on creating offering them innovative and reliable services. 2.4 BUSINESS AIMS AND OBJECTIVE At IKANDY MODELS, our goals and objectives are: • Achieving Financial Success - Growth in company revenues and earnings. Attaching a quantifiable number. We will capture a large share of the market which will increase revenue, productivity, and growth. • Increasing sale figures - Sales objectives help companies measure their position against industry competitors. We will provide top quality customer satisfaction, creative ways to innovate for us to keep and retain clients on a monthly program at $2,000 a month for 12 months. These objectives focus on ways an organization can surpass the competition in market share, service quality, and brand recognition. • To build confidence and trust to our service and quality while giving our extra mile to meet and exceed our customer’s expectation. Our guarantee and primary focus is to help grow client's existing revenue, helping them achieve 3x growth within 30 days in gross profits. • To serve the interests of our customers by providing solutions as a company which demonstrate excellence, trust, and transparency in every phase. • To be deeply committed to compliance with requirements and to maintaining and improving the effectiveness of our services exceeding our customers’ expectations for quality, delivery, service and performance. • Providing more jobs within the community and ensuring that talented and skilled employees remain with the company. • To maintain the growth of the company using profits to raise capital and strengthen our business. 9 3.0 MARKETING STRATEGY AND INDUSTRY ANALYSIS INDUSTRY The global digital marketing market reached a value of nearly USD 305 billion in 2020. The market is further expected to grow at a CAGR of 17.6% between 2021 and 2026 to reach a value of around USD 807 billion by 2026. The future growth prospects of the digital marketing market are projected to be high due to the rising population of people consuming and creating content through digital channels. North America is a leading regional market and will continue dominating the industry in the coming years. The region is expected to contribute about 38% to 42% to the total digital marketing expenditure in the forecast period. The key players and brands in the North American region are being driven by the large target audience in the region to market and promote their content, products and services online, which in turn is driving the growth of the digital marketing market. The rising number of end-users in North America for online shopping is also projected to open wider opportunities for advertisers to promote their products online, thereby, increasing the regional market growth. The digital marketing industry is being driven by the rising online advertising segment. The expenditure on mobile advertisements, which once accounted for nearly 13 to 18% of total digital spending in 2016, currently accounts for about 39–42% of the digital spending in the major Western European markets, such as the United Kingdom, Germany and Spain, and is expected to cross 60% by 2021. The Asia Pacific is expected to emerge as a significant growing market for the industry in the forecast period. The digital advertising investment in the Asia Pacific has surpassed Europe, and this increase is driven mainly by regions like China and other emerging Asian markets, due to a growing investment in technology and digital platforms in these regions. The Asia Pacific region is expected to witness a significant growth over the coming years due the region’s high population density, the growing penetration of internet, and the rising popularity of smartphones among the population. The Asia Pacific has the largest population of smartphone users in comparison to other regions. Also, a large proportion of mobile phone users in the region have access to social media through their devices. The region, thus, providing significant growth prospects for the online advertising segment. 10 Digital marketing is the digital promotion of products or services, primarily through the internet, but also including mobile phones, advertisement displays, and any other new digital medium. Digital marketing approaches such as search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, e-books, and optical disks and games are becoming increasingly popular. In addition, digital marketing now also applies to non-internet platforms that provide digital media, such as mobile phones (SMS and MMS), call-backs, and on-site mobile ring tones. Based on the digital channel, the market can be segmented into the following: • Email Marketing • Search Engine Optimization (SEO) • Interactive Consumer Website • Online/Display Advertising • Blogging and Podcasting (Including Microblogging) • Social Network Marketing • Mobile Marketing • Viral Marketing • Digital OOH Media • Online Video Marketing • Others Market Analysis The rising number of consumers being drawn towards digital channels is significantly driving the growth of the global digital marketing market. The growth of the industry is aided due to an increased investment in technology and digital platforms in regions because of the positive spending in critical sectors like BFSI, CPG, entertainment and media, and telecommunications. The rising number of online videos and mobile advertising have boosted the overall digital marketing investment in North America and Western Europe. The increasing adoption of real-time bidding (RTB) of online display advertisement slots, as well as the increasing consumption of video advertisements and rich 11 media, is expected to further enhance the display advertising expenditure in Western Europe in the coming years. The digital out-of-home (OOH) media will be limited to developed countries in the forecast period, for example, the emergence of digital televisions in gas stations where the majority of consumers watch televisions while their vehicles are being refueled. The branding agencies market is expected to grow at a CAGR of 5.50% during the forecast period, 2021-2030. Analysts estimate that the global branding agencies market size was valued at USD 4.27 billion in 2018 and is expected to reach a contribution of 3.85% by 2030. The major factors driving the growth include growing demand for branded products, increased focus on customer experience management, increase in digital marketing budgets and increasing number of start-ups across industries are some other key drivers for this industry over the forecast period (2018-2030). Brand strategy and management are key to an organization's success. A strong brand can help propel a company into the future, setting it apart from competitors in its respective industry. Therefore, companies need to build good relationships with their customers by providing them with value-added services through innovative products and high-quality customer experiences. Onsite Onsite branding agencies are beneficial for both companies because so they can meet face-to-face and discuss their needs, processes, and procedures to make sure everything runs smoothly without any hiccups. Offsite Offsite is a method of branding that focuses on building brands through digital marketing channels. The primary difference between offsite and other forms of brand promotion, such as in-house or outsource, lies in the level of control that companies have over their strategies. When working with an external team under Offsite services you can maintain more control over the branding process. On the basis of application, the market is segmented into Develop Brands, Launch Brands, and Manage Brands. 12 Develop Brands In the developing stage, any new brand requires a set of services from branding agencies to create awareness about itself. In this phase, these agencies work towards acquiring customers and building customer loyalty by creating effective marketing strategies for your company's products or services. Brands that are in their initial stages do not have enough fanbase to support it; hence, they require branding experts who can create innovative strategies to make the brand popular among potential customers. Launch Brands The branding process of a brand helps organizations to keep their identity in the market. The brands are more successful when they provide services and products by keeping their image on it which fulfills customer needs. Branding agencies help companies for this purpose who want to launch a new brand or re-launch an existing one, especially through online media channels without any cost. Manage Brands Branding agencies are used for managing brands. Branding Agencies help in the generation of new products, maintaining customer satisfaction, and boosting sales. With their expertise, they provide key insights into market demand which helps businesses to take decisions accordingly while launching a new product or service. They also do some research on competitors’ strategies before introducing any product. They do not only support customer satisfaction but also help to drive revenue by managing the customers’ life cycle. On the basis of region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to hold the major market share in 2017 with a growing trend. The largest region in North America is the United States. The reason behind the growth in this region is the growing use of branding agencies for developing brands, managing brands, and launching new products. Growth factors of Branding Agencies Market - The growth factors of the Branding Agencies Market include: • Shift in the focus of leading brands towards the global market and innovative digital marketing strategies. 13 • Growth in demand for creative agencies among small businesses. • Increase in advertising budget by companies to promote their brand image through online platforms such as social media, websites, etc. Marketing Strategy The marketing strategies drafted for our company would allow us to penetrate the target market and gain a huge share. We will promote our services using Social Media advertisement, You-tube Ads, Google Ads, PR articles on blogs and leading websites, Banner Ads with Google and Leading blogs and websites. Our overall advertising and promotional strategy at IKANDY MODELS; • Acquire customers and generate sales. • Position ourselves as the market leader. • Increase company awareness and brand name recognition. • Sway clients from competitors to our business. • Collect market research to create immediate and long-term marketing plans. • To partner with relevant businesses and company who would allow us to work with them and become their official partner which will in turn favor our business purpose and growth. Target Market Market segmentation is one of the pivotal keys to ensuring optimal success for our business. We identified those that will benefit greatly from our service offerings. As a result, we found that Los Angeles, Miami, Las Vegas, Arizona are our best bet, as we are sure to attract customers in need of our services. Our target market includes bikini models, social media models, TikTok models, Instagram influencers, adult models, adult content models. IKANDY MODELS will provide exceptional services to help us reach our target market. Target Segment Market Strategy The market segments will be targeted in several different ways. Our first strategy will be to create awareness through having direct contact with social media influencers, giving them an orientation as regards the service, the benefit and features. Other methods that will be used for the target market segment strategy will be: 14 • Networking: The networking will be based on leveraging the business personal and professional relationships that will be developed to reach more customers. In the course of the business, we have several target clients. • Customer referral: A lot of business is derived from referrals. Some of the references will come from clients. We will develop a relationship with each of our potential clients and encourage them to refer us to others. • Targeted acquisition: This involves researching the target areas to identify our audience, and formulation of the strategies to attract them to become excellent customers. Bibliography • • https://dataintelo.com/report/global-branding-agencies-market/ https://www.expertmarketresearch.com/reports/digital-marketing-market 3.1 SERVICE DESCRIPTION An excellent way to implement a good plan is to understand the business establishment's services clearly. This mainly goes to the root of the business. The main objective of IKANDY MODELS is to provide a service where models, creators, entrepreneurs, and influencers can focus on doing what they do while ensuring it gets seen and makes a profit. We realized that as creators like us, all they want to do is focus on creating, and it makes it extremely difficult for anyone to notice their work or talent. No one should sacrifice time from what they love creating to focus on stressful business stuff. Our services; ▪ DIGITAL ADVERTISING: We will build custom advertising campaigns for all social media platforms to increase brand awareness and visibility to help generate enough buzz (1,000,000+ impressions, 10,000+ new social followers, and an extra $10,000+ in gross profit within 30 days) to help bikini/swimsuit models and influencers generate at least 3 new avenues of passive income using methods such as; affiliate marking, brand sponsors and partnerships, website creation and monetization. ▪ EFFECTIVE AD CAMPAIGN MANAGEMENT: We will help simplify the content creation process by providing in-house and outsourced professional talent and services such as; photographers, SEO managers, brand developers, fashion advisors, social media account managers, dedicated support line for advice 15 seven days a week for a response within 24 hours, and online resources and courses to help organize and promote the model's brand. ▪ PHOTOGRAPHY: Photographers will come to the city of the model or influencer anywhere in the US and will be completely paid for, for up to 1 hour. They can get extra time if needed for an additional fee determined at the booking time. ▪ WEBSITE CREATION: We will put together a customized website for the model/influencer's brand to give them a completely customizable hub that will allow them to generate extra revenue and engagement. Custom websites can include, but are not limited to, paid/free digital products, paid/free subscriptions to offer additional services or content based on the client's preference, and drop shipping/affiliate marketing integration services. The client's website will be the main landing page or source for all advertising traffic to help nurture and curate a fully tailored fanbase based on the client's interests. A dedicated website account manager will be provided for the duration of the program/subscription, if the program/subscription ends or is canceled, the client will retain ownership of the website, but our team will no longer manage the site; we will then hand over all credentials and information needed for the client to assume control over the website and services connected to it whenever they see fit to do so. Each client will get one website only, each with a dedicated creative manager to help design and optimize the site and an SEO manager to help site visibility in search rankings on Google and other websites. ▪ BRAND MANAGEMENT: We will give the client a dedicated brand manager, fashion designer/advisor, social media account manager, and a dedicated support manager seven days a week to help clients brainstorm, create, and improve their existing brand or make changes with professional guidance to avoid making mistakes. Brand managers will give opinions on marketing and promotional ideas to help make sure everything that the client releases furthers their brand and doesn't hinder it. Fashion advisors will advise on fashion and help keep clients up to date with the latest trends in fashion. Social media account managers will help schedule and create content for all social platforms that the client prefers. We can completely control the socials or 16 provide tips and help. All support managers will respond within 24 hours any day of the week to answer any question or fix any issues the client may have via phone, email, or text support. ▪ SUPPORT SERVICES: We will also provide online resources for creators, such as community groups for models to network and help each other with advice and collaboration. In addition, we will be providing tutorials, courses, and webinars to help clients learn how to develop their brand at their own pace if that's what they prefer. At IKANDY MODELS, we believe our client comes first. We pride ourselves in providing great customer service. Our team will guide in executing plan, tasks, and objectives to meet our business goals and growing our company. We will look to maintain an industry-standard hourly rate for our services as determined industry’s profession. This rate will be assigned to each employee based on experience and expertise. We will look for a way to be competitive while maintaining confidence in our abilities to compete with the same firms in the industry and not have to give away our services. 3.1.1 Customer Management Our initial customer relations will take form by providing inclusive space for our client use, offering attractive pricing, working under agreed schedules, and practicing excellent customer service and conflict resolution strategies. The level of attention we invest in providing excellent customer service guarantees satisfaction to customers. We will incorporate feedback schemes on every service we render. This is required to keep the management team abreast of grey areas and suggest critical measures to address identified issues. This effort is expected to command the client’s loyalty and word of mouth advantage in the market. HOW ARE WE GOING TO TRACK OUR CUSTOMER EXPERIENCE? We will ask, listen, create, test and refine. We will never assume we know what our customers want and need. We will collect data on what is/ isn’t working and we will use it to create better services and greater experiences for our customers. 3.1.2 Pricing Strategy Our pricing will meet the budget of our customers. The prices used in this pricing strategy are approximate and considered competitive and affordable for everyone. 17 Our pricing system is based on what is obtainable in the industry. We will charge a more affordable fee on our service to keep up with our customers and not compromise our service standard to offer an affordable rate. At IKANDY MODELS, we want to be flexible with our prices as they are subject to change at any time. 3.1.3 Our Core Values These core values are the pillars to support our Mission Statement. They create a solid foundation, which helps our individual and collective actions. we will uphold premium and distinct values such as: • Trust • Compassion • Excellence • Respect • Consistency • Dedication • Client-focused analysis • Trust • Accountability • Positive Relationships 18 4.0 MARKETING PLAN AND IMPLENTATION Marketing is vital for the growth of any business because it generates revenue and boosts a company's growth. Still, it also allows the company to create interest and increase awareness amongst its target market. We will carry out a market survey to provide access to information that will enable us to penetrate the market, attract the proper clients, and compete advantageously with our rivals to develop effective strategies that will bring the greatest results for IKANDY MODELS. Reaching out to its target audience and employing referral marketing is essential to the success of IKANDY MODELS. The number of customers our service can draw will significantly boost the revenue streams for our business. The company has a website for easy access to information on our services and how to go about them. We also plan to have social media accounts (Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Instagram) which will help us focus on building brand awareness following through that medium. Our social media platforms will also target our customers online and generate interest in our business; we will ensure consistent automation advertising and grow our social media content and audience. The webpage will also be utilized as a significant marketing push. We will critique our website to provide affiliates with the best service description and contract. IKANDY MODELS will keep up-to-date software and equipment, excellent customer service, punctual eta, create blog content, optimize click funnels, and partner with only the right partners when necessary. Test different demographics, ad platforms, ad copy, and creativity to see what works. Remember that even though digital advertising can be more cost-effective than traditional media, we will set realistic ad budgets, tweak them when needed, and see the direct bookings roll in. MARKETING PLAN ONLINE STRATEGY ACTIVITIES EXPECTATION WEBSITE DEVELOPMENT • Maintaining a well-designed fast and responsive website • Increased web traffic, visibility and client base 17 SEO & ADS SOCIAL MARKETING which will include the company’s phone number, email address and listings which will be updated regularly • Make the website mobilefriendly • Look into reviews, feedbacks, and recommendations • Wider reach of the target market • Optimization of services • Creating vibrant and relevant content with popular and local keywords to attract users to our website and social media platforms • Pay for ads campaigns on Google and Bing to publicize the company • Use the Geo-tag feature that targets ads based on a customer’s location • Launch relevant and unique ads such as Facebook ads, Amazon ads, Google ads, online banner ads which reflect our service offerings. • Top position on related Google search • Increased chance of getting a click from being top-listed on pages • Less difficulty for potential customers in checking our website out. MEDIA • Create and maintain an active social media account across all platforms, engage with the target audience • Interact with followers consistently with fresh and attractive content. • Include the link to our website on our social media page. • Paid social media advertisement EMAIL MARKETING • Gathering the email database of our target market from 18 • Enormous potential reach across our target market. • Brand awareness and recognition • Increased number of customers. • Direct communication with potential clients. • With paid ads, contents will be narrowed down to the specific demographics. • Reinforced credibility • Wider target market reach websites, local outreach, and email listings • Send subscribers personalized, professional, relevant and useful updates. • Integrating social sharing buttons into emails. • Include images to give clients a better feel. • Improved engagements OFFLINE STRATEGY ACTIVITIES EXPECTATIONS WOMM • Keep clients satisfied and happy by providing exceptional and satisfying service. • Providing quality service from highly experienced and dedicated staff. • Provide incentives, i.e., referral bonuses to customers who refer new clients. • Increased number of returning clients and new clients from referrals. BUILD PARTNERSHIPS • Form affiliations with business owners. • Increased brand awareness COMMERCIAL ADVERTISEMENT • Pay for adverts on billboards placed at strategic locations to attract the target market • Publish weekly or monthly newsletter with updates. • Advertise our services in magazines and popular journals. • High brand awareness • Increased number of clients. • Increased public enlightenment and education. AND • Attend conventions and seminars where we can pitch our service to potential clients. • Increase our networking opportunities. • Ability to pitch our service to our specific target audience. CONFERENCES SEMINARS 19 Sales Strategy As stated in an earlier section, the competitive edge of the structured conversation system will drive people's love for our company and develop long-lasting customer relationships. The revenue generated by providing our exceptional and excellent service will drive the bottom line beyond creating loyal customers. These are particularly known to have great profit margins. Our employees will be well trained on the best approaches to offering exclusive services to customers. The main purpose of the heavy marketing activity is to drive inbound sales and bring us dedicated leads for sales. Participation at events will be key to getting salespeople to speak the right language with our target audience. Sales Literature We care about our service just as we care about our customers. IKANDY MODELS is prepared to highlight all the most important benefits and features in a packet of sales literature. This information presents a compelling point of view and a detailed explanation of why customers should purchase our service. We plan to utilize social media, and have spokespersons via social media influencers and media personalities to help us reach target market. 20 5.0 COMPETITOR’S ANALYSIS The fact that we are operating makes competition in the industry inevitable for us. Our competitors will come from any other modeling agencies and other marketing agencies offering same services as we do in the industry. However, we are not deterred by this as we are compelled from our competitive edge; we have over them, which will build recognition and reputation in our community and provide exceptional services for our customers. COMPETITIVE ADVANTAGES At IKANDY MODELS, facing the difficulties of the tough economy and new sources of competition, we recognized that we must deliver the highest service levels to retain existing customers and acquire new ones. Highly effective management is crucial to this objective. In our efforts to improve customer service and maintain competitive advantages, we have highlighted some factors that will give us a competitive advantage in the marketplace. Competence, trust, honesty, quality, transparency, prompt delivery, service effectiveness, and excellent relationship management are some elements. Our services combine cost with the most cuttingedge service techniques. Without a doubt, the caliber of our service will result in word-of-mouth recommendations. We are committed to the client’s satisfaction and fulfilling their demands. The following are what we believe in makes us unique; ✓ Professionalism: Everyone associated with our company will appear as professional as possible, to help us achieve a significant edge in the business. ✓ Exceptional Services: We will approach all our customers with a sense of community and freedom so they can be more comfortable to work with us than our competition. ✓ Recommendation: We are confident of delivering exceptional customer services; thus, it will enhance our customers’ confidence to refer us to others. Risks are managed even before they are encountered. ✓ Money-back-guarantee: We make sure we have packages that will fit every budget. We offer a money-back guarantee if customers don’t love our 21 services in which is not a barrier because we offer services that exceeds expectations. At IKANDY MODELS, we believe that business operations and brands will be imitated in the near future. We are, nevertheless, strong-willed about upholding the quality of operation and continuing to market our business as the finest at what we do. To determine the ideal way to approach our services, we will ensure that every customer's demands and wishes are fully and accurately understood. We won't have to offer our services for free while still keeping our ability to compete with the biggest companies in the area and look competitive. We will flow with the market trend, stay up-to-date and implement these new trends to keep abreast of the latest development and improve our services on all fronts in the industry. Competitive Strategy Our competitive advantages are the factors that differentiate the company from competitors. IKANDY MODELS will differentiate itself from the competitors with the following: • Quality services • The guaranteed high rate of satisfaction. • Specifically, personalized services and training. • Affordable price • Money-back guarantee • Excellent customer service • Social experience and enjoyable workplace for staffs. • Modern techniques that are proven for promoting business practices. IKANDY MODELS will use these above factors to the company advantage in order to achieve our set goals and become the best company. Swot Analysis Given the innovative nature of IKANDY MODELS, our environment’s realities to maintain and build on our strengths, take advantage of our opportunities, fix or eliminate our weaknesses, and counter threats. The following analysis highlights the internal strengths and weaknesses of IKANDY MODELS, and the opportunities and threats facing the business in our external environment. 22 STRENGTH: WEAKNESS: • Highly experienced, credible and determined management team. • Know how to be profitable • Fills void for under-served market • Great value services • Attractive and easy to navigate website design • The innovative and timeless approach towards operating our business. • Connected to out-of-state customers • Competitive and affordable pricing system for easy and quick market penetration. • Building a large cycle of clients may take time. • Time for business development • Quick set up time necessary to start firm. • Growth may be the slow due presence of giants in the market. OPPORTUNITIES: THREATS: • Opportunity to expand our services. • The necessity to secure substantial capital injections to foster growth. • Opportunity to build reputation and brand. • Consumers becoming more price sensitive. • Grow customer loyalty/retention • Create partnerships with other agencies • One of the significant threats that confront businesses worldwide is the to reduce cost economic downturn; when the economy • Broaden our geographic reach is bad, it affects consumers' spending, • Build online engagement with our negatively impacting businesses. business • Build our business awareness • Utilize key sponsorships and cobranding to expand our business • Develop relationships with online influencers 23 6.0 KEY TO SUCCESS We aim to record a landmark success in the business within the first five years of operation. The following are what we believe to be the main keys to achieving our success. ➢ Marketing: Marketing will be our first strength to achieving success and serve as a competitive edge. We will employ all forms of marketing techniques ranging from social media channels to email campaigns, our websites, referrals, and so on. ➢ Craftsmanship: We will connect with our customers by presenting the highest quality craftsmanship. Taking every little detail into cognizance to provide them with the best services. We will take advantage of the instantaneous state of the market to make good returns. ➢ Exclusivity: We will also connect with our customers by making them feel special and unique through the presentation of a special, unique experience. Exclusivity today is less about excluding people from enjoying the brand or limiting access. Rather, it is about making customers and brand loyalists feel a member of an exclusive community linked by shared values and ideals. ➢ Teamwork: Our team will be highly qualified experts and they will possess variety of special talents and experience in the industry. Every one of our dedicated team members will bring something unique and valuable and works cohesively to ensure our business growth. ➢ Transparency: Transparency is another tool that facilitates trust; we will not keep secrets or hide the truth in the course of our transaction with our clients as transparency will help prevent corruption in our style of operation. ➢ Responsibility and accountability: Every team member that is associated with our business will be held responsible and accountable for their decisions. We take pride and stand behind our commitment to our clients. Also, we will take responsibility for our actions and inactions, this makes us more effective and outstanding in the industry ➢ Professionalism: With an adequate level of experience and prior understanding of the essence of professionalism, we will ensure that our services are available to every individual who desire to express themselves. We convey professionalism through custom organized plans curated for client 24 based on their needs to provide the structure needed to get things done on time, professionally; opening the doors to further professionalism by creating sources of income that weren't otherwise tapped into for the client. ➢ Exceptional Services: We will provide very good customer service that will stimulate the interest of all those who patronize us. We will approach our customers with a sense of community and freedom so they can be more comfortable to work with us vs the competition. We will ensure that our team of professionals are well equipped and updated with the latest trend to furnish our customers with. ➢ Customer Service: Our management team will develop processes for customer issues, sales inquiries, corporate sales, and other customer support enquiries. Customers will have several ways to can contact us, including a support email, online chat platform and a phone number to speak with a live representative during operating hours. Our preferred method of interaction will be from our Spaces app called "Spaces: Follow Businesses" on the app store and Play store, and it allows us the easiest convenience when it comes to communicating with clients and managing client and content info. ➢ Legal: We will do all that is permissible to ensure that we meet the needs and exceed our esteemed customers' expectations. Complying with all relevant regulations. 25 7.0 MANAGEMENT TEAM PLAN Management Description Having the right business structure is very important to us at IKANDY MODELS, so we have laid out the right plans to ensure that our foundation is right and stays true to our core values, mission, and vision as a company. We will set and maintain the highest standard of quality service with ethics in everything we do. We will ensure that our partners identify our aims, goals, objectives, and mission to know what it takes to take our company from where we are at present to where we intend to and should be in the future. Our partners will also have the expertise required to work in this industry and bring it to a standard envied by our competitors. We want to consciously position our services by offering a service in a dynamic means to satisfy clients' requirements. We will source and hire competent professionals who are diligent and true to work ethics for the various positions in our business. Every team member associated with our business will be held responsible and accountable for their decisions. We take pride and stand behind our commitment to our clients. Also, we will take responsibility for our actions and inactions, making us more effective and outstanding in the industry. Qualification Ownership/Legal Entity At IKANDY MODELS, we are driven by the times and the need for convenience to provide low-cost and efficient methods to deliver the best services with results and affordability. JESSICA WEDDLE AND UYLUS JOHNSON JR. are the founders of IKANDY MODELS. They are a very passionate and open-minded individuals with intermediate experience, we spent the last two years generating over 40,000 in profit and over 20 million impressions using adult content modeling and marketing. Most of our marketing experience comes from music, and we've been in music marketing since 2015, generating over $300,000 in streaming revenue from distribution deals. We are committed and readily prepared to harness all our strength, availability, and professionalism to catapult the business to a greater height. Offering clients a wider choice of options that will ultimately expand their brand, mostly spotlighting the various affiliate marketing services. We will connect them to in order to drive more revenue for their brand to generate more passive income while they continue to do what they do best. 26 Organization Plan We will build professional teams that are committed, and they will understand our vision to ensure that we attain our corporate goals and objectives. Our management staff(s) will be the best professionals in the industry and have the expertise to ensure that we become a reckoning force. We also hope to hire qualified, hardworking, creative, result-driven, and customer-centric individuals ready to help us build a prosperous business that will benefit all our stakeholders, including the owner, workforce, and customers. Roles and Responsibilities of the founder • Cross-checking the effectiveness of sales and marketing plans. • Dictating the direction of the business. • Signing documents relating to the business. • Identify problems, make decisions, and evaluate the result. • Periodically evaluate performance and develop action plans. • Developing monthly plan. • Organizing meetings with different bodies regarding the business. • Preparing materials relating to the business. • Successfully implement company policy. • Develop strategic plans. • Maintain an effective management team. Here is our management team; ▪ JESSICA WEDDLE - CEO/CHAIRWOMAN/FACE ▪ UYLUS JOHNSON – CHIEF FINANCIAL OFFICER/PARTNER/TECHNICAL ANALYST AND DEVELOPMENT Guiding principles The following are the principles that guide IKANDY MODELS; not only collectively as a company but also as an individual associated with IKANDY MODELS. • We are true to our aspirations and ourselves. • We plan for success and execute the plan. • We will build enduring and meaningful relationships. • We will communicate with clarity and professionalism. • We will cultivate a winning culture. 27 8.0 GROWTH PLAN A critical success factor that is pertinent to our business's growth is the number of customers we are able to attract with our quality services. Our effort as a company will continually focus on increasing and improving our customer base. This would easily be achieved by ascertaining the following: • Fluid Transition: We will ensure that we flow with the trends and stay relevant in the market where we operate, so as to stay up-to-date, and promote our business practices by integrating more innovative and creative service methods. • Improvements: To earn and maintain an impeccable image, we will always look for innovative and creative methods towards improving our and services. We will not slow down a bit in our pursuit to always satisfy our customers with new, modern and innovative methods and approaches towards delivering quality services. • Knowledge about the Industry: We aim to continue to update our knowledge with the latest and most profitable industry techniques and ideas that are in compliance with local and international industry standards by keenly following the trends, and learning from established players as well as bringing about new ideologies. • Communication: We will adopt a flawless communication channel to all customers which will enable excellent business transactions as well as a platform to make inquires and provide solutions to them instantly. • Provide professional quality services at a level higher than the best competitor can offer. • Creating a company image that matches or exceeds the competition. • Executing a sales and marketing plan which will build customer awareness, customer discovery and customer loyalty. • Continuously measure, monitor and evaluate marketing metrics, loyalty program and Sales KPIs to make tweaks, improvements and refine processes • Continually learn from customer’s feedback. 29 8.1 RISK ANALYSIS This section identifies and analyzes the likelihood of potential issues that may impede the growth and continuity of IKANDY MODELS in the course of business operation. So, we have identified likely and possible risks that may hinder the organization from achieving key business initiatives. We will proactively and continuously examine potential challenges and manage them through a thorough risk management approach. TYPE OF RISK RISK MITIGATING STRATEGY COMPETITION Competition risks the • Tapping into the needs of likelihood of not reaching our goals (declining sales revenue and margin) due to competitive forces in the marketplace. Competition may be from direct or indirect competitors from emerging and principal players and from other companies. the target market; knowing their pain point by developing a unique selling proposition for differentiation • Improved customer service • Employ effective marketing strategies • Conduct regular competitor analysis • Base decisions on robust research and figures • Adopt diversification of strategy in a volatile market situation • Employ advanced technology 30 Program/PROJECT This is the likelihood of not meeting the expectation of customers owing to inadequate resources, lack of information, resource lack of motivation, budget overrun, etc. • Improved communication • Organized and focused team that will provide ideas and motivation to help client create content needed for their program/project success. • Modularization of services FINANCIAL Insufficient funding to operate at an expected level and maintain a robust business operation. Loss of profit, poor cash flow, low sales • Maintain a higher degree of flexibility. • Adopt diversification strategies. • Practice proper and strategic cash flow management. • Create a budget that factors in overhead costs and reduces expenses. • Adopt an ideal pricing strategy. 8.2 RISKS MANAGEMENT At IKANDY MODELS, we are not exempted from the risks every business in the industry is exposed to. With the emergence of our company, the possible risks are wide acceptability as a viable substitute for others, capital injection to launch and stabilize business growth, and the need for a positively strong marketing program. Different strategies will be put in place to ascertain that our business risks are controlled or minimized. These strategies include; • Investing sufficient funds into the business to meet all required business operation requirements. • Adopting effective strategies to promote our business and general services. • Minimizing overhead costs, which increases the bottom-line profit 31 • Building strategic and symbiotic partnerships with necessary companies. • Building a sufficient customer base • Providing a constant and effective communication link. 8.3 EXIT STRATEGY The owners of IKANDY MODELS; JESSICA WEDDLE AND UYLUS JOHNSON JR has an utmost confidence in the business and believes that it will be profitable and successful based on the market need for the business as well as the viability of the selected location. However, if the business fails, JESSICA WEDDLE AND UYLUS JOHNSON JR will take the following measures: • Re-strategize, analyze the reason for the initial failure and preparedly venture into it again. • Sell the business out to a company or individual interested in buying. 32 9.0 CONCLUSION IKANDY MODELS is here to offer customers the best service. We will always aim to meet and exceed clients' expectations and look for ways with the team to achieve better service for customers. With our experience and human relationship skills, we have realized that clients' goals are their priority. IKANDY MODELS will also make this a priority. We will pay close attention to all the details from clients and ensure a 100% understanding of their requests, after which we will tailor the process to meet their demands specifically. We will provide good customer service to stimulate customers' interest in patronizing us. We are here to take their requests and work towards their satisfaction. 33