EMS 1.) Price theory is a theory that is used when demand and supply are configured to a type of graph that shows the price equation of demand and supply. 2.) Demand and Supply 3.) When it is wanted 4.) Demand and Supply are always connected by an equation. The supply of a product can determine the demand. If the supply is low, the demand is high and the vice versa. 5.) The supply is low. It gains popularity. Not many products like it in the market. Deflation, Weather. 6.) Generally the Price needs to decrease or less or no people will buy the product. If the product still has the same price then there will be a lot of losses, they can cut losses if they decrease the price. 7.2.) It will decrease the supply if the demand is low and increase the supply if the demand is high.