E-Commerce’s Impact on Sales Performance: A
Comparative Study of Online-Only
Shop Vs. Hybrid Retailing Shop
Hybrid
Online only
Sales
Performance
Output
Explain the conceptual framework.
Statement of the problem:
2. what are the effects on sales performance of hybrid stores and online online stores based on:
a. sales promotion
b. social media reach
APA format should be: (You can use mybib as citation generator)
Belvedere, V., Martinelli, E. M., & Tunisini, A. (2021). Getting the most from Ecommerce in the context of omnichannel strategies. Italian Journal of
Marketing, 1. https://doi.org/10.1007/s43039-021-00037-6