Group Presentation January 2023
Student Name & ID: Adrian Gabriel Baltat – G41957
• Group Leader: Adrian Gabriel Baltat – G41957
Group members Names and ID:
• Adrian Gabriel Baltat – G41957
• Alexandra Mihaela Puscasu – G42601
• Alexandru Sobeschi – G40043
• Claudia Elena Voda – G36273
• Marius Cordon – G41953
Teodora Ardelean – G39534
Name of the Lecturer: Hiba Eltilib
Class/Group: A1
Campus Location: Greenford
Date of submission: 27.02.2023
Slide 1
The city of Bath
Group Name: Pear
Member Names & IDs:
• Adrian Gabriel Baltat – G41957
• Alexandra Mihaela Puscasu – G42601
• Alexandru Sobeschi – G40043
• Claudia Elena Voda – G36273
• Marius Cordon – G41953
• Teodora Ardelean – G39534
https://uk.hotels.com/go/england/things-to-do-bath
Slide 2
Table of Contents
Content
Slide No
Introduction
3
Key Facts About the Destination
4
Annual Tourist Visits and Seasonal Variations of Bath City
5
Why It Is Suitable For Tourist
6
Which Type of Tourists are Visiting There
7
Key Attractions
8
Transport and Accommodation
9
Conclusion
10
Reference Slide
11
Slide 3
Introduction
•
Business and tourism management is a
multidisciplinary field that draws on
principles and practices from various
disciplines such as business, economics,
marketing, hospitality, and travel (Buhalis,
2020).
• The UK is home to many world-renowned
museums, galleries, and libraries,
including the British Museum, the National
Gallery, the Tate Modern, and the British
Library.
Business and tourism management is the study and practice of managing businesses and
organizations within the tourism industry. It involves a range of activities related to planning,
organizing, directing, and controlling resources in order to achieve the objectives of the
organization. Business and tourism management is a multidisciplinary field that draws on
principles and practices from various disciplines such as business, economics, marketing,
hospitality, and travel (Buhalis, 2020). It includes topics such as destination management,
tourism marketing, travel planning and organization, event management, hospitality
management, and sustainable tourism development.
The UK has a rich history and culture that spans centuries, which includes famous landmarks
like the Tower of London, Buckingham Palace, Stonehenge, the Roman Baths, and Edinburgh
Castle. The UK is home to many world-renowned museums, galleries, and libraries, including
the British Museum, the National Gallery, the Tate Modern, and the British Library. Even the UK
has beautiful scenery which includes breathtaking country sides, rugged coastlines, and villages
(GOV.UK 2023). Some of the cities of the UK have a high range of attractions and entertainment.
Moreover, it is heaven for the sports lover. According to the World Travel and Tourism Council,
the total contribution of travel and tourism to the UK's GDP was £213.8 billion in 2019, which is
approximately 10% of the country's total GDP. The tourism industry is a major employer in the
UK, supporting around 3.8 million jobs. This represents around 11% of the total UK workforce.
Slide 4
Key Facts About the Destination
•
•
•
•
•
•
•
•
•
•
History
Hot Springs
Georgian Architecture
UNESCO World Heritage
Site
Tourism
Education
Economy
Transport
Population
Culture
https://visitbath.co.uk/blog/read/2019/12/six-of-the-best-views-in-bath-b61
Overview of the destination bath city
Bath is a historic city located in the southwest of England, known for its beautiful Georgian
architecture, natural hot springs, and rich cultural heritage. The city has been designed
as a UNESCO World Heritage Site due to its well-preserved Roman baths and Georgian
Architecture. One of the main attractions in Bath is the Roman Baths, which were
constructed around 70 AD and were originally used for public bathing and socializing.
Visitors can tour the site and learn about the history of the baths and the Roman Empire.
The main facts of bath city
Bath is a city located in the southwestern part of England, famous for its natural hot
springs, rich history, and beautiful Georgian architecture. Here are some main facts about
Bath:
History: The city of Bath has a long history that dates back to Roman times when the
Roman Empire built a bath and temple complex around the natural hot springs. The city
was later developed during the Georgian era, from the 18th to the early 19th century.
Hot Springs: The natural hot springs of Bath are one of the city's main attractions. The
water from the springs is believed to have healing properties and has been used for
bathing and relaxation for centuries.
Georgian Architecture: Bath is known for its beautiful Georgian architecture, which
includes the Royal Crescent, the Circus, and the Pulteney Bridge. These buildings are
made of distinctive golden-coloured Bath stone and have been well-preserved over the
years (Sedgley, 2020).
UNESCO World Heritage Site: The city of Bath was designated a UNESCO World
Heritage Site in 1987, recognizing its historic significance and architectural beauty.
Tourism: Bath is a popular tourist destination, attracting visitors from all over the world.
Its attractions include the Roman Baths, the Jane Austen Centre, the Bath Abbey, and the
Fashion Museum.
Education: Bath is home to two universities: the University of Bath and Bath Spa
University. The city also has several independent schools, including the Royal High
School Bath and King Edward's School.
Economy: The economy of Bath is driven by tourism, education, and the creative
industries. The city is also home to several technology companies, including Dyson and
Future plc.
Transport: Bath is easily accessible by road and rail, with good links to London and other
major cities. The city also has a bus network and a park-and-ride service.
Population: According to the latest estimates of World Population Review, (2023), the
population of Bath is around 90,000. The city is part of the larger Bath and North East
Somerset local authority area, which has a population of around 190,000.
Culture: Bath is known for its cultural events, including the Bath Literature Festival, the
Bath Festival of Children's Literature, and the Bath Christmas Market (UNESCO World
Heritage Centre, 1992-2023). The city also has several museums and art galleries,
including the Victoria Art Gallery and the Holburne Museum.
Slide 5
Annual Tourist Visits and Seasonal Variations of Bath
City
• Annual Tourist
Visits
• Seasonal Variations
• Spring and Autumn
• Winter
• Special Events
(Source: BATH, 2019)
https://pandasanctuaries.com/attractions/the-roman-baths-in-bath
Bath is a popular tourist destination in the UK, with visitors coming to see its historic
architecture, natural hot springs, and cultural attractions. Here's a look at the annual
tourist visits and seasonal variations of Bath City:
Annual Tourist Visits: According to Visit Bath, the official tourism organization for Bath,
the city welcomes around 5 million visitors each year. This includes both domestic and
international visitors, with the majority coming from the UK, followed by Europe and North
America.
Seasonal Variations: Bath experiences a noticeable seasonal variation in its tourist
numbers. The summer months of June, July, and August are the busiest, with a peak in
August when many schools are on summer holiday. This is when the city sees its highest
numbers of visitors and hotels are often booked up in advance.
Spring and Autumn: The spring and autumn months of April to May and September to
October are also popular times to visit Bath. The weather is generally mild and the crowds
are not as large as in the summer.
Winter: The winter months of November to February are the quietest time for tourism in
Bath. However, the city does see an increase in visitors during the holiday season,
particularly in December when the Bath Christmas Market takes place.
Special Events: Bath hosts a number of special events throughout the year, which can
impact tourism numbers.
(Source: BATH, 2019)
Slide 6
Bath City is Suitable for Tourist
• Rich History and
Architecture
• Natural Beauty
• Cultural
Attractions
• Thermal Spas
and Wellness
• Food and Drink
https://www.planetware.com/tourist-attractions-/bath-eng-av-bath.htm
Bath is a historic and picturesque city located in southwest England and is a popular
tourist destination for many reasons. Here are some reasons why Bath is suitable for
tourists:
Rich history and architecture: Bath is home to some of the most impressive Georgian
architecture in the UK. The city is famous for its beautifully preserved Roman Baths, which
date back to the 1st century AD, as well as its grandiose Georgian-era buildings, such as
the Royal Crescent and the Circus. Bath's historic centre has been designated a
UNESCO World Heritage Site.
Natural beauty: Bath is located in the rolling hills of the English countryside and has a
picturesque setting. The river Avon runs through the city, and there are many parks and
gardens that offer stunning views of the surrounding landscape.
Cultural attractions: Bath has a thriving cultural scene, with numerous museums and
galleries to visit. The city is home to the Victoria Art Gallery, the Holburne Museum, and
the Jane Austen Centre, which celebrates the famous author's life and work.
Thermal spas and wellness: Bath is renowned for its natural hot springs, and visitors
can enjoy a luxurious spa experience at Thermae Bath Spa. The city is also a hub for
wellness and mindfulness practices, with numerous yoga studios, meditation centres, and
health retreats.
Food and drink: Bath have a vibrant food and drink scene, with numerous restaurants,
cafes, and pubs offering locally sourced produce and traditional English fare. Visitors can
also indulge in traditional afternoon tea, which is a must-do when visiting Bath.
Overall, Bath has something to offer for everyone, from history buffs to wellness
enthusiasts, foodies, and nature lovers. It's a charming and beautiful city that's sure to
leave a lasting impression on any visitor.
(Source: Neale, 2021; VisitBritain/VisitEngland 2023)
Slide 7
Type of Tourists Visiting
There
1) History and Culture Seekers
2) Relaxation and Wellness Enthusiasts
3) Food and Drink Lovers
4) Nature and Outdoor Enthusiasts
5) Event and Festival Goers
(Source: BATH, 2019)
Bath attracts a wide variety of tourists, but the type of tourists visiting the city may depend
on the time of year and specific events happening in the city. Generally, the following
types of tourists may be drawn to Bath:
History and Culture Seekers: Bath is a city steeped in history, and many tourists visit
the city to explore its Roman and Georgian heritage. History and culture seekers are likely
to visit Bath's famous Roman Baths, the Jane Austen Centre, the Royal Crescent, and
other historic landmarks.
Relaxation and Wellness Enthusiasts: Bath is famous for its natural hot springs and
thermal spas, which have been used for relaxation and healing for centuries. Wellness
enthusiasts may be drawn to Thermae Bath Spa, which offers a range of spa treatments
and thermal baths.
Food and Drink Lovers: Bath has a vibrant food and drink scene, with numerous
restaurants, cafes, and pubs serving traditional English fare and locally sourced produce.
Foodies may enjoy visiting the Bath Farmers Market, which offers a variety of fresh and
artisanal products.
Nature and Outdoor Enthusiasts: Bath is located in a beautiful setting, surrounded by
rolling hills and picturesque countryside. Outdoor enthusiasts may enjoy hiking or cycling
the nearby Cotswolds, exploring the Kennet and Avon Canal, or visiting the city's many
parks and gardens.
Event and Festival Goers: Bath hosts a range of cultural events and festivals throughout
the year, including the Bath Literature Festival, the Bath Festival, and the Bath Christmas
Market. Tourists interested in arts and culture may be drawn to these events.
Slide 8
Key Attractions
• For History and Culture
Seekers
• For Relaxation and
Wellness Enthusiasts
• For Food and Drink
Lovers
• For Nature and Outdoor
Enthusiasts
• For Event and Festival
Goers
https://www.lonelyplanet.com/articles/top-free-things-to-do-in-bath
With some popular tourist attractions in Bath that may appeal to different types of
tourists:
For history and culture seekers: The Roman Baths, the Royal Crescent, the Bath
Abbey, the Jane Austen Centre, the Fashion Museum, and the Museum of Bath
Architecture are popular attractions for those interested in Bath's rich history and culture.
For relaxation and wellness enthusiasts: The Thermae Bath Spa, which offers rooftop
thermal baths and a range of spa treatments, is a must-visit attraction for those looking
to relax and unwind.
For food and drink lovers: The Bath Farmers Market, which takes place every Saturday,
is a popular attraction for foodies looking to sample local produce. The city also has a
number of restaurants, cafes, and pubs offering traditional English fare and locally
sourced ingredients.
For nature and outdoor enthusiasts: The nearby Cotswolds offer stunning scenery and
plenty of opportunities for hiking, cycling, and exploring the countryside. Closer to the city,
tourists can visit the Bath Skyline Walk, the Kennet and Avon Canal, or Alexandra Park
to enjoy the outdoors.
For event and festival goers: Bath hosts a number of festivals and events throughout
the year, including the Bath Literature Festival, the Bath Festival, and the Bath Christmas
Market. These events offer a range of cultural experiences and entertainment for tourists
interested in arts and culture.
Slide 9
Transport and Accommodation
Accommodation Options
Transport Options
• Train
• Bus
• Car
https://visitbath.co.uk/plan-your-visit/travel-information/public-transport
•
•
•
•
•
Hotels
Bed and Breakfasts
Guesthouses
Self-catering Apartments
Hostels
https://visitbath.co.uk/where-to-stay
Bath is a popular tourist destination located in the southwest of England, known for its stunning
Georgian architecture, Roman Baths, and natural hot springs. As such, there are various
transport and accommodation options available to visitors to the city.
Transport Options:
Train: Bath has excellent rail connections with the rest of the country. Bath Spa train station is
located in the city Centre and is served by regular trains from London Paddington, Bristol, and
other major UK cities.
Bus: Bath is also well-connected by bus services, with several companies operating routes to the
city from surrounding areas.
Car: Visitors can also reach Bath by car, with several car parks available in and around the city
Centre. However, parking can be expensive and limited, especially in peak season.
Accommodation Options
Hotels: Bath has a wide range of hotels, ranging from budget to luxury. Some of the popular
hotel chains in the city include Premier Inn, Travelodge, and Hilton.
Bed and Breakfasts: There are numerous bed and breakfast options in Bath, offering visitors a
more homely and personal experience.
Guesthouses: Guesthouses are another popular accommodation option in Bath, offering
affordable and comfortable rooms.
Self-catering Apartments: Self-catering apartments are an excellent option for those who want
to have their own space and the flexibility to cook their meals.
Hostels: There are several hostels in Bath, offering budget-friendly accommodations for
backpackers and solo travellers.
In conclusion, Bath has a range of transport and accommodation options to suit the needs and
budgets of all visitors. Whether you are looking for luxury or budget-friendly options, Bath has
something for everyone. It is advisable to research and book in advance, especially during peak
seasons, to ensure availability and the best possible rates.
(Source: Visit Bath. 2023)
Slide 10
Conclusion
The presentation is based on the business and tourism
management of the UK. The above report is based on Bath,
a historic city located in the southwest of England. The city
has been designated as a UNESCO World Heritage Site due
to its well-preserved Roman baths and Georgian architecture.
The presentation also shows the number of tourists visit in
the places. Also, the key attraction of the place was
described in the presentation. Even suitable accommodation
and transportation are also described in this presentation.
The presentation is based on the business and tourism management of the UK. The above
report is based on Bath, a historic city located in the southwest of England. The city has been
designated as a UNESCO World Heritage Site due to its well-preserved Roman baths and
Georgian architecture. The presentation also shows the number of tourists visit in the places.
Also, the key attraction of the place was described in the presentation. Even suitable
accommodation and transportation are also described in this presentation.
Slide 11
References
•
BATH.
(2019).
WHO
IS
THE
BATH
VISITOR?
[Online]
Available
At:
https://www.bathbid.co.uk/wp-
content/uploads/2020/01/vp_201911_nov.pdf [Accessed On: 20/02/2023]
•
Buhalis, D., (2020). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient
intelligence tourism: a perspective article. Tourism Review, 75(1), pp.267-272.
•
GOV.UK (2023) VisitEngland [Online] Available At: https://www.gov.uk/government/organisations/visitengland [Accessed On: 16/02/2023]
•
Neale, R.S., (2021). Bath, 1680–1850: A Social History or A Valley of Pleasure, yet a Sink of Iniquity. Routledge.
•
Statista, 92023) Cities and towns in the United Kingdom (UK) ranked by international visits in 2019 and 2021 [Online] Available At:
https://www.statista.com/statistics/289010/top-50-uk-tourism-destinations/ [Accessed On: 16/02/2023]
•
UNESCO World Heritage Centre. (1992-2023). City of Bath [Online] Available At: https://whc.unesco.org/en/list/428/ [Accessed On:
20/02/2023]
•
Visit Bath. (2023) Welcome to Bath - The Original Wellbeing Destination [Online] Available At: https://visitbath.co.uk/ [Accessed On:
17/02/2023]
•
VisitBritain/VisitEngland (2023) Welcome to VisitBritain/VisitEngland’s corporate website for UK tourism industry [Online] Available At:
https://www.visitbritain.org/who-we-are-what-we-do [Accessed On: 17/02/2023]
•
World Population Review. (2023). World population Review [Online] Available at: https://worldpopulationreview.com/world-cities/bathpopulation [Accessed On: 20/02/2023]
•
World Travel and Tourism Council - New report from WTTC reveals UK Travel & Tourism sector is expected to create 700,000 jobs over the
next decade [Online] Available at: https://wttc.org/news-article/new-report-from-wttc-reveals-uk-travel-and-tourism-sector-is-expected-tocreate-700000-jobs-over-the-next-decade [Accessed On: 17/02/2023]
BATH. (2019). WHO IS THE BATH VISITOR? [Online] Available At:
https://www.bathbid.co.uk/wp-content/uploads/2020/01/vp_201911_nov.pdf [Accessed
On: 20/02/2023]
Buhalis, D., (2020). Technology in tourism-from information communication technologies
to eTourism and smart tourism towards ambient intelligence tourism: a perspective article.
Tourism Review, 75(1), pp.267-272.
GOV.UK
(2023)
VisitEngland
[Online]
Available
At:
https://www.gov.uk/government/organisations/visitengland [Accessed On: 16/02/2023]
Neale, R.S., (2021). Bath, 1680–1850: A Social History or A Valley of Pleasure, yet a Sink
of Iniquity. Routledge.
Statista, 92023) Cities and towns in the United Kingdom (UK) ranked by international
visits
in
2019
and
2021
[Online]
Available
At:
https://www.statista.com/statistics/289010/top-50-uk-tourism-destinations/
[Accessed
On: 16/02/2023]
UNESCO World Heritage Centre. (1992-2023). City of Bath [Online] Available At:
https://whc.unesco.org/en/list/428/ [Accessed On: 20/02/2023]
Visit Bath. (2023) Welcome to Bath - The Original Wellbeing Destination [Online] Available
At: https://visitbath.co.uk/ [Accessed On: 17/02/2023]
VisitBritain/VisitEngland (2023) Welcome to VisitBritain/VisitEngland’s corporate website
for UK tourism industry [Online] Available At: https://www.visitbritain.org/who-we-arewhat-we-do [Accessed On: 17/02/2023]
World Population Review. (2023). World population Review [Online] Available at:
https://worldpopulationreview.com/world-cities/bath-population
[Accessed
On:
20/02/2023]
World Travel and Tourism Council - New report from WTTC reveals UK Travel & Tourism sector is
expected to create 700,000 jobs over the next decade [Online] Available at:
https://wttc.org/news-article/new-report-from-wttc-reveals-uk-travel-and-tourism-sector-isexpected-to-create-700000-jobs-over-the-next-decade [Accessed On: 17/02/2023]
Slide 12
Slide 13
https://cancollab.com/how-to-send-professional-thank-you-notes/
Slide 14
Task Distribution
Adrian Gabriel Baltat / G41957
Slide 4
Alexandra Mihaela Puscasu / G42601
Slide 5-6
Alexandru Sobeschi / G40043
Slide 7-8
Claudia Elena Voda / G36273
Slide 9
Marius Cordon / G41953
Slide 1-2-3
Teodora Ardelean / G39534
Slide 10-14