INTRODUCTION
Coca-Cola (often referred to simply as Coke) is a carbonated
soft drink produced by The Coca-Cola Company of Atlanta,
Georgia. Originally intended as a patent medicine when it
was invented in the late 19th century by John Pemberton,
Coca-Cola was bought out by businessman Asa Griggs
Candler, whose marketing tactics led Coke to its dominance
of the world soft-drink market throughout the 20th century.
The Coca-Cola Company has, on occasion, introduced other
cola drinks under the Coke brand name. The most common
of these is Diet Coke, with others including Caffeine-Free
Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry,
Coca-Cola Zero, Coca-Cola Vanilla, and special versions
with lemon, lime, or coffee. In 2013, Coke products could
be found in over 200 countries worldwide, with consumers
downing more than 1.8 billion company beverage servings
each day.
Based on Interbrand's best global brand study of 2015,
Coca-Cola was the world's third most valuable brand.
Coca-Cola Bottle
Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
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To refresh the world,
To inspire moments of optimism and happiness,
To create value and make a difference.
Vision:
Our vision is to craft the brands and choice of drinks that people love, to refresh them
in body and spirit. And done in ways that create a more sustainable business and
better shared future that makes a difference in people’s lives, communities and our
planet.
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PRODUCTION MODEL
The actual production and distribution of Coca-Cola follows
a franchising model. The Coca-Cola Company only produces
a syrup concentrate, which it sells to bottlers throughout the
world, who hold Coca-Cola franchises for one or more
geographical areas. The bottlers produce the final drink by
mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in
cans and bottles, which the bottlers then sell and
distribute to retail stores, vending machines,
restaurants and food service distributors.
The Coca-Cola Company owns minority shares in
some of its largest franchises, such as Coca-Cola
Enterprises, Coca-Cola Amatil, Coca-Cola
Hellenic Bottling Company and Coca-Cola
FEMSA, but fully independent bottlers produce
almost half of the volume sold in the world.
Independent bottlers are allowed to sweeten the
drink according to local tastes.
A Can of Coca-Cola, as sold in China
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BOTTOLING PROCESS
The carbonated soft drinks produced by Coca-Cola are
subject to strict quality control and inspection procedures
ensuring they meet the highest international standards.
Briefly, the processes involve the following steps:
Step: 1
Pure water is subjected to sophisticated filtering, softening and disinfecting to remove all
impurities.
Step: 2
Water purification plant
Sugar is added, along with the appropriate beverage concentrate to produce‘syrup’, the basic
component for the soft drink.
Syrup maker
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Step: 3
The mixture is saturated with carbon dioxide at a low temperature and under high pressure to
give the drinks their renowned ‘fizziness’.
Step: 4
Automated machinery dispenses the mixture, in precisely calculated quantities, into sterilised
bottles while another cans, caps or seals them.
CO2 blender machine
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Step: 5
The containers move to another machine which applies labels and bar codes, after which they
are automatically inspected to guarantee they meet all requirements.
Coca-Cola labels
Step: 6
After final checking, bottles and cans are transported to machines which pack them in cartons
or boxes before being laces on wooden pallets.
Coca-Cola cartons after final quality inspection
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Step: 7
The packed beverages are delivered by trucks to storage
facilities to await delivery to customers and to be enjoyed by
consumers.
The bottling process of Coca-Cola
CONCLUSION
The Coca Cola Company is currently one of the biggest and most recognized soft beverage
brands in the world. With over 300 products in more than 200 countries, the Coca-Cola
Company has surely become part of people’s lives. The Coca-Cola Company owes its success
to the people who do their best to achieve the task at hand. Thus, the Cola-Cola Company takes
cares of its employees in return by creating a good working environment and working along
with unions and government agencies to make sure its employees are safe. The Coca-Cola
Company understands that in today’s business world technology is very essential to run such a
big company like Coca-Cola. Therefore, the Coca-Cola Company uses different types of
technology such as creating databases and data warehouse about their customers and suppliers,
doing business with consumers and other businesses through the internet.
The Coca-Cola success isn't something that has been achieved over night. Many years has
passed since John Pemberton created the secret formula for Coca-Cola in 1886. Who would
have thought that after over a hundred years, his creation would have this much impact in the
world and turn Coca-Cola into a worldwide recognized company.
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