WRITING EFFECTIVE
BUSINESS
CORRESPONDENCE
GOOD COMMUNICATION IS
THE BRIDGE BETWEEN
CONFUSION AND CLARITY
-Nat Turner
FORMAL AND INFORMAL
CHANNELS OF
COMMUNCATION
GRAPEVINE
COMMUNICATION
PERSONAL AND
BUSINESS LETTER
•NATURE
•PURPOSE
•SCOPE
•STRUCTURE
•FORMALITY
•SIZE
•TYPES
•SALUTATION
•LANGUAGE
•COPY
•METHOD
TECHNIQUES IN
WRITING BUSINESS
LETTERS
MAGER AND MAGER (1968)
•WRITE FROM THE YOU ATTITUDE
•ACCENTUATE THE POSITIVE
•MAKE YOUR LETTER SMILE
•MAKE YOUR COPY LIVE
COMPARE
• I was happy to hear that my letter of January
5th provided sufficient information for the
completion of the order for us.
• Thank you for your assurance that you had
sufficient information for the completion of
your order.
TRY THIS
I wanted to inform you
about the new policy we
have implemented.
MAGER AND MAGER (1968)
•ACCENTUATE THE POSITIVE
•MAKE YOUR LETTER SMILE
•MAKE YOUR COPY LIVE
COMPARE
• Thank you for your order. The
merchandise will go out to you as soon
as….
• We regret to inform you that we will not
be able to ship your order until…..
TRY THIS
•Unfortunately, we cannot
process your request for a
refund.
MAGER AND MAGER (1968)
•MAKE YOUR LETTER SMILE
•MAKE YOUR COPY LIVE
• We shall be glad to….
• It is a pleasure…..
• Thank you…
• We appreciate very much…
• With our compliments…
CHARACTERISTICS
•COMPLETENESS
•CORRECTNESS
•CONCISENESS
•COHERENCE
•CLARITY
•CONCRETENESS
•COURTEOUSNESS
•CONSIDERATION
•CONSISTENCY
•CREDIBILITY