Creating a marketing strategy:







Determine your objectives
o Determine google analytics and consider client goals for marketing
o Set goals
Build marketing funnel
o Determine what clients marketing funnel looks like
 Awareness
 Consideration
 Conversion
 Advocacy
o Answers:
 How we are going to make complete strangers aware of our business
 Once they are aware that we exist, how are we going to connect with them?
 Once we connect, and they fall in love with us, how are going to convince
them into buying customers
Define audience
o Very specific
o Buyer persona
 Outline of the characteristics of someone who will buy the clients product
o Place yourself in clients customers shoes
 List all the reasons theyd buy
 Why would I not buy this product
Outline your messaging
o A hook
o Build interest
o Action
 A CTA….. invite to learn more ect…
o Messaging should be directly related to challenges listen in buyer persona
Select marketing channels
o Market wherever customers exist
o incorporate into strategy
Define your content
o Offer some type of value to consumer
Execute and analyse