Ministry​ ​Persona​ ​Checklist
Persona’s​ ​Personal​ ​Background
o Are​ ​they​ ​a​ ​male​ ​or​ ​female?
o What​ ​is​ ​their​ ​age?
o What​ ​type​ ​of​ ​family​ ​are​ ​they​ ​from?
o Are​ ​they​ ​married​ ​or​ ​single?
o Do​ ​they​ ​have​ ​children?
o Are​ ​they​ ​educated?​ ​High​ ​school?​ ​University?
o Where​ ​do​ ​they​ ​live?​ ​Country?​ ​City?​ ​Town?
o What​ ​was​ ​their​ ​life​ ​like​ ​growing​ ​up?
o What​ ​is​ ​his​ ​or​ ​her​ ​job​ ​or​ ​role​ ​in​ ​life?
Persona’s​ ​Challenges
o What​ ​are​ ​my​ ​persona’s​ ​biggest​ ​challenges​ ​in​ ​life?
o What​ ​is​ ​he​ ​or​ ​she​ ​trying​ ​to​ ​overcome?
Spiritual​ ​and​ ​Life​ ​goals
o What​ ​does​ ​success​ ​look​ ​like​ ​in​ ​the​ ​eyes​ ​of​ ​your​ ​persona?
o What​ ​does​ ​he​ ​or​ ​she​ ​feel​ ​like​ ​they’re​ ​missing​ ​in​ ​life?
o What​ ​is​ ​he​ ​or​ ​she​ ​searching​ ​for?
o What​ ​religion​ ​or​ ​spirituality​ ​do​ ​they​ ​turn​ ​to​ ​when​ ​looking​ ​for​ ​answers?
o Who​ ​does​ ​he​ ​or​ ​she​ ​think​ ​that​ ​God​ ​is?
o What​ ​reservations​ ​does​ ​he​ ​or​ ​she​ ​have​ ​about​ ​Christianity?
o What​ ​are​ ​his​ ​or​ ​her​ ​thoughts​ ​and​ ​opinions​ ​about​ ​Jesus?
Persona’s​ ​Watering​ ​Holes
o How​ ​does​ ​my​ ​persona​ ​learn​ ​about​ ​new​ ​information?
o What​ ​publications​ ​or​ ​blogs​ ​does​ ​he​ ​or​ ​she​ ​read?
o What​ ​associations​ ​and​ ​social​ ​networks​ ​do​ ​they​ ​belong​ ​to?
o What​ ​media​ ​sources​ ​does​ ​he​ ​or​ ​she​ ​turn​ ​to​ ​for​ ​information?
o What​ ​does​ ​he​ ​or​ ​she​ ​consider​ ​their​ ​circle​ ​of​ ​trust​ ​when​ ​asking​ ​for​ ​advice
about​ ​life?
o What​ ​influencers​ ​is​ ​my​ ​persona​ ​following​ ​online?
Persona’s​ ​Shopping​ ​&​ ​Technology​ ​Preferences
o Does​ ​your​ ​persona​ ​use​ ​a​ ​smartphone?​ ​If​ ​so,​ ​what​ ​kind?
o Do​ ​they​ ​have​ ​a​ ​laptop​ ​or​ ​tablet?​ ​What​ ​kind?
o How​ ​does​ ​your​ ​persona​ ​use​ ​the​ ​internet​ ​to​ ​research​ ​information?
o How​ ​does​ ​your​ ​persona​ ​prefer​ ​to​ ​interact​ ​with​ ​organizations​ ​-​ ​through
phone,​ ​email,​ ​in​ ​person,​ ​or​ ​some​ ​other​ ​way?