Integrated Marketing Communications Plan Template Audience Messaging Communication Objectives Channels Communication Type Frequency Timeframe Defining Success Integrated Marketing Communications Definitions Audience Message Communication Objectives • Include factors that define your target audience, such as demographics, firmographics and psychographics. • Determine the message that you want to share with your target audience. Consider your unique value proposition. • What is the reason of the communication? Consider building your brand preference, driving buyer decisions, etc.