1) What is the difference between digital marketing and e-marketing?
Digital marketing- Using all digital media, including the Internet and mobile and interactive channels, to
develop communication and exchanges with customers
Electronic marketing (e-marketing) -The strategic process of pricing, distributing, and promoting
products, and discovering the desires of customers using digital media and digital marketing
E-marketing is Digital marketing taken to the next level by using Digital marketing with a specific goal
and objectives such as pricing, distributing, promoting products, and discovering the desires of
customers.
What are the different types of digital media and how they can be used for marketing?
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Social Media Marketing- Social media marketing enables firms to promote a message and create
online conversations through multiple platforms.
Blogs - Many businesses use blogs to their advantage. Rather than trying to eliminate blogs that
cast their companies in a negative light, some marketers use blogs to answer consumer
concerns or defend their corporate reputations.
Wikis- Some companies have begun to use wikis as internal tools for teams working on a project
requiring lots of documentation. Additionally, monitoring wikis provide companies with a better
idea of how consumers feel about the company brand.
Media-Sharing Sites- Marketers share their corporate messages in more visual ways through
media-sharing sites. Media-sharing sites allow marketers to share photos, videos, and podcasts
but are more limited in scope in how companies interact with consumers. They tend to be more
promotional-oriented.
Mobile Devices- Mobile marketing is effective in grabbing consumers' attention.
Applications and Widgets- The most important feature of apps is the convenience and cost
savings they offer to the consumer. Increasingly companies are taking advantage of
beacon technology to target and communicate with app users based on their location.
What are the e-marketing strategies? List them.
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Product Considerations
Pricing Considerations
Distribution Considerations
Promotion Considerations