3. Getting Started with Ads
Signing up for Google Ads
1. Why should you switch to Expert Mode rather than simply do the steps Google has set up?
Please make sure to do this when setting up your account to create the campaign!
Exploring the dashboard
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Once you login, what is the name of the first page you will see?
Why is this first page blank?
What is the purpose of the hamburger menu (icon)?
What is the Tools & Setting icon?
What is the Help and Billing icon for?
Exploring campaigns
1. On the overview page we have access to all of our _________, as well as some at-a glance
information within this table. From here we can see our budget, the campaign type, clicks, and
so on.
2. List a couple of ways you can filter campaigns.
Exploring ad groups
1. What are the two ways we can get to Ad Groups?
2. What does the green circle mean? How do you stop running an Ad?
2. True or false you can add additional Ad Groups later in the life of an Add Campaign.
Exploring ads, keywords and insights
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Where do you manage your ads?
If the parent campaign is paused will ads within the campaign run?
How do you modify an ad?
What is option Insights?
Make sure you do the QUIZ!