Digital Homie Academy
THE 100 PESOS FACEBOOK
ADS STRATEGY FRAMEWORK
by: Clarence Gil
“The Meta-matician”
www.digitalhomie.net
OVERVIEW
The campaign setup
The testing framework
The scaling framework
The advanced bidding
strategy
The daily unique reach
www.digitalhomie.net
ABOUT ME
Hi, I'm Clarence, the founder and CEO of Virtual Five
Solutions. Our company specializes in helping
businesses in achieving their marketing goals
through social media ads.
I also run a coaching program called Digital Homie
Academy, where I teach aspiring media buyers and
business owners on running Facebook Ads without
burning thousands of pesos on ads, by just applying
simple mathematics and advanced scaling
techniques.
www.digitalhomie.net
“The Meta-matician”
INTRODUCTION
The Marketing Framework
I'm going to reveal how you can test your campaigns with only a daily budget of 100 pesos.
Once you find a high-performing ad and a successful audience combination, I will provide you
with the blueprint for scaling your campaigns without spending thousands of pesos on ads
You need at least a Php 5,000 budget to test for the whole month to determine your CAC.
The Scaling Framework
Before you scale your campaigns, you need to learn the Facebook Ads Calculator
Once you have calculated your (CAC) Customer Acquisition Cost, this is the best time to
scale your campaigns to the moon by just controlling your desired bid.
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THE FRAMEWORK
Php 5,000 (daily budget)
Scaling
Scaling Phase 2
Php 1,000 (daily budget)
Scaling Phase 1
Php 5,000 (1 month)
1 month ad budget for testing
Make sure you have consistent conversions
from your test campaigns before proceeding
to the scaling method. I will teach you how to
validate if the winning ad is ready to be
scaled even further.
Testing
If you have a limited budget, I highly
recommend spending 90% of your time
creating an irresistible offer and ensuring
that your ads will stand out. Otherwise, this
strategy won’t work
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THE CAMPAIGN STRUCTURE
ABO CAMPAIGN SETUP - TESTING
PHP 100
TOF_CONVERSIONS
BROAD OPEN
AUDIENCE
AD1
PHP 100
INTEREST
TARGETING
AD1
Make sure to use the ABO campaign setup with a 100 peso budget per ad set. You only need one ad per ad
set. If you have an extra budget, you may test both broad open audience targeting (meaning, no interest
targeting at all) or you may also test interest targeting alongside the broad open audience.
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MINIMUM TOLERANCE
3 DAYS OR 1,500 IMPRESSIONS WHICHEVER COMES FIRST!
3
DAYS
If your ad doesn’t generate a single lead or purchase within the next 3 days, or if you've accumulated at least 1,500 impressions without
a conversion before three days have passed, it’s time to deactivate that ad. A conversion on the first day is a positive sign. If there are
no conversions on the second day, ensure that the click-through rate (CTR) is at least 1% to justify continuing into the third day.
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MAXIMUM TOLERANCE
YOU NEED TO CONTINUE TESTING YOUR ADS IF THE CRITERIA ARE MET
WITHIN THE 3 DAY TEST
5-7
DAYS
The determining factor is when you achieve a consistent flow of leads or sales in the last three days; this is the
best indicator to continue running it until 5-7 days. Within this timeframe, you now have an idea of the average
cost per result you’re paying, such as the cost per lead or cost per purchase.
THE LEARNING LIMITED
Over time, you’ll see "Learning Limited" inside your dashboard. This means you have saturated your audience within the same tier.
This serves as your indicator to launch a new campaign called the VALIDATE campaign, which will determine if the results will be
similar to your test campaigns. Make sure NOT to pause your test campaign with the 100 peso budget.
THE VALIDATE CAMPAIGN
Duplicate the winning ad set but make sure to create a new campaign NOT the original campaign. Basically,
ilalabas mo sya into a new campaign.
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TOF SCALING VALIDATE ABO
Now that you have a new campaign, name your campaign using this naming
convention with a Php 1,000 peso budget under the ABO campaign setup.
TOF SCALING VALIDATE CBO
Now that you have an ABO campaign, duplicate the same campaign and just switch the campaign setup from
ABO to CBO. This time, you now have two campaigns running simultaneously, 1 CBO and 1 ABO campaign with
a Php 1,000 peso daily budget each.
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MINIMUM
TOLERANCE
MAXIMUM
TOLERANCE
3
DAYS
5-7
DAYS
3 DAYS OR 1,500
IMPRESSIONS
WHICHEVER
COMES FIRST!
THE CTR IS AT LEAST 1% OR
ABOVE, AND HAVE ALSO A
CONSISTENT FLOW OF
LEADS OR SALES
By this time, you now have two campaigns running simultaneously. Use the same timeframe when determining which one to
deactivate or which campaign to optimize even further. Make sure to examine the following metrics: the cost per result should
be similar to your test campaigns, and the click-through rate (CTR) should be at least 1% or above. If either of these metrics falls
below the minimum requirement, consider deactivating the campaign.
THE FACEBOOK ADS CALCULATOR
You need to know how to
calculate your (CAC) Customer
Acquisition Cost. This will give
you a ballpark figure of how much
you are willing to bid for every
action i.e. leads or sales.
Want to know how to calculate your CAC?
Join the 5-Day Facebook Ads Challenge
https://digitalhomie.pro/5day-facebookads-challenge
Magkano kaya ang
willing akong i-bid sa
auction para maging
profitable ako?
THE “TVS” METHOD
Testing
Always test your campaigns in an
ABO setup with a 100 pesos daily
budget. Make sure to spend the
Php5,000 budget for the whole
month when testing.
Validate
When you see the“Learning
Limited” showing up already, Launch
a VALIDATE campaign to validate if
the cost per result is similar to the
test campaign.
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Scale
Once you know how to calculate
your CAC, and how much you are
willing to bid inside the auction, you
can use the Cost Cap Bid to control
your desired bid per action.
THE COST CAP
Once you determine your ideal cost per lead or the ideal cost per purchase, duplicate the winning VALIDATE campaign and you
can use the cost cap bidding strategy with a 5,000 daily budget to control your bid in the auction. Let’s say you are willing to bid 10
pesos for every lead, that is the amount you are going to bid in the cost-per-result goal as well as in the cost-per-purchase goal.
THE DAILY UNIQUE REACH
If everything runs smoothly and you’re getting a positive ROAS already for all of the campaigns, it’s about time to
launch the DAILY UNIQUE REACH. Just duplicate the winning adset in the test campaign and switch the optimization
from purchase to Daily Unique Reach with a 100 peso daily budget.
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THE OVERALL CAMPAIGN FRAMEWORK
PHP 100
TOF_DAILY UNIQUE
REACH
WINNING AD SET
WINNING AD
PHP 5,000
TOF_COST CAP BID
WINNING AD SET
WINNING AD
PHP 1,000
TOF_VALIDATE_CBO
WINNING AD SET
WINNING AD
PHP 1,000
TOF_VALIDATE_ABO
WINNING AD SET
WINNING AD
PHP 100
TOF_TESTING
BROAD OPEN
AUDIENCE
INTEREST
TARGETING
AD1
Note: You can either test broad or with interest targeting
IMPORTANT FB ADS METRICS
(CTR) Click-Through Rate - at least 1% or above
(CPM) Cost Per Mille - at least 1,000 - 1,500 impressions
(CPR) Cost Per Result - you need to know your ideal cost per result i.e. leads, sales using
the Facebook Ads Calculator
RELEVANT METRICS
(AOV) Average Order Value - you need to check what is the average price points of your
products or services
(CVR) Conversion Rate - what is the number of conversions or sales you’re able to get
versus the number of clicks to your website.
(ROAS) Return on Ad Spend - how much do you get in return in terms of revenue versus
the amout you spent on ads.
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WANT TO LEARN THIS
STRATEGY LIVE?
Click the button or the link
below to join the live training!
Join The Live Training
https://invoice.xendit.co/od/100FBAdsStrategy