Digital Homie Academy THE 100 PESOS FACEBOOK ADS STRATEGY FRAMEWORK by: Clarence Gil “The Meta-matician” www.digitalhomie.net OVERVIEW The campaign setup The testing framework The scaling framework The advanced bidding strategy The daily unique reach www.digitalhomie.net ABOUT ME Hi, I'm Clarence, the founder and CEO of Virtual Five Solutions. Our company specializes in helping businesses in achieving their marketing goals through social media ads. I also run a coaching program called Digital Homie Academy, where I teach aspiring media buyers and business owners on running Facebook Ads without burning thousands of pesos on ads, by just applying simple mathematics and advanced scaling techniques. www.digitalhomie.net “The Meta-matician” INTRODUCTION The Marketing Framework I'm going to reveal how you can test your campaigns with only a daily budget of 100 pesos. Once you find a high-performing ad and a successful audience combination, I will provide you with the blueprint for scaling your campaigns without spending thousands of pesos on ads You need at least a Php 5,000 budget to test for the whole month to determine your CAC. The Scaling Framework Before you scale your campaigns, you need to learn the Facebook Ads Calculator Once you have calculated your (CAC) Customer Acquisition Cost, this is the best time to scale your campaigns to the moon by just controlling your desired bid. www.digitalhomie.net THE FRAMEWORK Php 5,000 (daily budget) Scaling Scaling Phase 2 Php 1,000 (daily budget) Scaling Phase 1 Php 5,000 (1 month) 1 month ad budget for testing Make sure you have consistent conversions from your test campaigns before proceeding to the scaling method. I will teach you how to validate if the winning ad is ready to be scaled even further. Testing If you have a limited budget, I highly recommend spending 90% of your time creating an irresistible offer and ensuring that your ads will stand out. Otherwise, this strategy won’t work www.digitalhomie.net www.digitalhomie.net THE CAMPAIGN STRUCTURE ABO CAMPAIGN SETUP - TESTING PHP 100 TOF_CONVERSIONS BROAD OPEN AUDIENCE AD1 PHP 100 INTEREST TARGETING AD1 Make sure to use the ABO campaign setup with a 100 peso budget per ad set. You only need one ad per ad set. If you have an extra budget, you may test both broad open audience targeting (meaning, no interest targeting at all) or you may also test interest targeting alongside the broad open audience. www.digitalhomie.net MINIMUM TOLERANCE 3 DAYS OR 1,500 IMPRESSIONS WHICHEVER COMES FIRST! 3 DAYS If your ad doesn’t generate a single lead or purchase within the next 3 days, or if you've accumulated at least 1,500 impressions without a conversion before three days have passed, it’s time to deactivate that ad. A conversion on the first day is a positive sign. If there are no conversions on the second day, ensure that the click-through rate (CTR) is at least 1% to justify continuing into the third day. www.digitalhomie.net MAXIMUM TOLERANCE YOU NEED TO CONTINUE TESTING YOUR ADS IF THE CRITERIA ARE MET WITHIN THE 3 DAY TEST 5-7 DAYS The determining factor is when you achieve a consistent flow of leads or sales in the last three days; this is the best indicator to continue running it until 5-7 days. Within this timeframe, you now have an idea of the average cost per result you’re paying, such as the cost per lead or cost per purchase. THE LEARNING LIMITED Over time, you’ll see "Learning Limited" inside your dashboard. This means you have saturated your audience within the same tier. This serves as your indicator to launch a new campaign called the VALIDATE campaign, which will determine if the results will be similar to your test campaigns. Make sure NOT to pause your test campaign with the 100 peso budget. THE VALIDATE CAMPAIGN Duplicate the winning ad set but make sure to create a new campaign NOT the original campaign. Basically, ilalabas mo sya into a new campaign. www.digitalhomie.net TOF SCALING VALIDATE ABO Now that you have a new campaign, name your campaign using this naming convention with a Php 1,000 peso budget under the ABO campaign setup. TOF SCALING VALIDATE CBO Now that you have an ABO campaign, duplicate the same campaign and just switch the campaign setup from ABO to CBO. This time, you now have two campaigns running simultaneously, 1 CBO and 1 ABO campaign with a Php 1,000 peso daily budget each. www.digitalhomie.net MINIMUM TOLERANCE MAXIMUM TOLERANCE 3 DAYS 5-7 DAYS 3 DAYS OR 1,500 IMPRESSIONS WHICHEVER COMES FIRST! THE CTR IS AT LEAST 1% OR ABOVE, AND HAVE ALSO A CONSISTENT FLOW OF LEADS OR SALES By this time, you now have two campaigns running simultaneously. Use the same timeframe when determining which one to deactivate or which campaign to optimize even further. Make sure to examine the following metrics: the cost per result should be similar to your test campaigns, and the click-through rate (CTR) should be at least 1% or above. If either of these metrics falls below the minimum requirement, consider deactivating the campaign. THE FACEBOOK ADS CALCULATOR You need to know how to calculate your (CAC) Customer Acquisition Cost. This will give you a ballpark figure of how much you are willing to bid for every action i.e. leads or sales. Want to know how to calculate your CAC? Join the 5-Day Facebook Ads Challenge https://digitalhomie.pro/5day-facebookads-challenge Magkano kaya ang willing akong i-bid sa auction para maging profitable ako? THE “TVS” METHOD Testing Always test your campaigns in an ABO setup with a 100 pesos daily budget. Make sure to spend the Php5,000 budget for the whole month when testing. Validate When you see the“Learning Limited” showing up already, Launch a VALIDATE campaign to validate if the cost per result is similar to the test campaign. www.digitalhomie.net Scale Once you know how to calculate your CAC, and how much you are willing to bid inside the auction, you can use the Cost Cap Bid to control your desired bid per action. THE COST CAP Once you determine your ideal cost per lead or the ideal cost per purchase, duplicate the winning VALIDATE campaign and you can use the cost cap bidding strategy with a 5,000 daily budget to control your bid in the auction. Let’s say you are willing to bid 10 pesos for every lead, that is the amount you are going to bid in the cost-per-result goal as well as in the cost-per-purchase goal. THE DAILY UNIQUE REACH If everything runs smoothly and you’re getting a positive ROAS already for all of the campaigns, it’s about time to launch the DAILY UNIQUE REACH. Just duplicate the winning adset in the test campaign and switch the optimization from purchase to Daily Unique Reach with a 100 peso daily budget. www.digitalhomie.net THE OVERALL CAMPAIGN FRAMEWORK PHP 100 TOF_DAILY UNIQUE REACH WINNING AD SET WINNING AD PHP 5,000 TOF_COST CAP BID WINNING AD SET WINNING AD PHP 1,000 TOF_VALIDATE_CBO WINNING AD SET WINNING AD PHP 1,000 TOF_VALIDATE_ABO WINNING AD SET WINNING AD PHP 100 TOF_TESTING BROAD OPEN AUDIENCE INTEREST TARGETING AD1 Note: You can either test broad or with interest targeting IMPORTANT FB ADS METRICS (CTR) Click-Through Rate - at least 1% or above (CPM) Cost Per Mille - at least 1,000 - 1,500 impressions (CPR) Cost Per Result - you need to know your ideal cost per result i.e. leads, sales using the Facebook Ads Calculator RELEVANT METRICS (AOV) Average Order Value - you need to check what is the average price points of your products or services (CVR) Conversion Rate - what is the number of conversions or sales you’re able to get versus the number of clicks to your website. (ROAS) Return on Ad Spend - how much do you get in return in terms of revenue versus the amout you spent on ads. www.digitalhomie.net WANT TO LEARN THIS STRATEGY LIVE? Click the button or the link below to join the live training! Join The Live Training https://invoice.xendit.co/od/100FBAdsStrategy