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Case Study - Apple

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Apple Inc. is a multinational technology company headquartered in Cupertino, California, that designs,
develops, and sells consumer electronics, computer software, and online services. The company was
founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and is currently one of the largest
technology companies in the world, with over 2 billion active devices in use worldwide.
Apple is best known for its flagship products, the iPhone, iPad, and Mac computers. The iPhone, first
introduced in 2007, revolutionized the mobile phone industry and has become one of the most popular
and profitable consumer devices in the world. The iPad, first introduced in 2010, popularized the tablet
computer and has also become a widely used device. Mac computers, first introduced in 1984, have
long been popular among creative professionals and power users.
In addition to hardware, Apple also offers a wide range of software and online services, including the
macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and
iWork creativity and productivity suites. Apple also operates the iTunes Store, the App Store, and the
Mac App Store, which sell music, movies, TV shows, and apps for the company's devices.
Apple is also known for its focus on design and user experience, and its products are often lauded for
their sleek and intuitive design. The company's retail stores, known as Apple Stores, are also known for
their distinctive design and customer service.
Apple has a strong financial performance, with revenue of $274.5 billion in 2020, and a market
capitalization of over $2 trillion. The company is also known for its strong brand and loyal customer
base.
In recent years, Apple has also focused on expanding into new markets and product categories,
including smartwatches with the launch of the Apple Watch in 2015, and home automation with the
launch of the HomeKit platform and the HomePod smart speaker.
Overall, Apple Inc is a multinational technology company that designs, develops and sells consumer
electronics, computer software and online services. The company is widely recognized for its flagship
products such as iPhone, iPad and Mac computers and is known for its strong brand and loyal customer
base. With a strong financial performance, the company is also expanding into new markets and product
categories.
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