TOYOTA –BUSINESS
PLAN FROM START TILL
NOW
PRESENTED TO:
MAAM ZARMEENA MALIK
PRESENTED BY:
SYED FOZAN ALI
WHAT IS TOYOTA?
Toyota is 3rd largest automotive manufacturer.
Toyota Motor Corporation is headquartered in Toyota City, Aichi.
Toyota has annual sales of $120 Billion.
Produces ~5.5 million vehicles per year.
From 56 manufacturing plants across 6 continents.
Employs ~ 325,905 (as of March 31, 2013) Headquarter of Toyota City, Aichi-Japan.
BREIF HISTORY
1924
1933
The company was established in 1924 by Sakichi
Toyoda. The company was based on the
manufacturing of looms, spinning and fabrications,
etc. which was not able to generate profit and was
totally going in loss.
Later on 1933,Kiichiro Toyoda decided to
start an automotive company.
In 1929,his son Kiichiro Toyoda decided to sell
the machinery to the British company.
1929
FIRST A-TYPE
ENGINE & TOYOTA
G1 TRUCK
• In 1934,they build their
first type A engine.
• In 1935,they build their
first Toyota G1 truck.
EXPORT TO CHINA
• In 1936,Toyota built their first ever
passenger car named as type AA.
• In July 1936,they export four G1 truck
to China.
• In
September
officially
named
1936,
them
automotive company.
government
by
Toyota
TOYOTA IN 1940’s
AND 1950’S
• In 1940,after the world war 2 the plant of Toyota was
badly damaged.
• In 1949,according to government policy automaker
allowed to build passenger cars.
• As 1950 begins, Toyota emerged from its financial
crises as a small company.
• Later on, companies executives took a trip to US at
Ford motor company for training.
• In 1952,Toyota company build their first full fledge
passenger car named as crown.
• When crown was exported to different countries it got
positive reviews from all around the world.
INTRODUCTION TO HINO,
DIHATSU AND LEXUS
The journey
begins and
Toyota
introduce
various cars
with various
features till
2006.
In 1980,Toyota
build its first
Toyota corolla
which was most
popular car in
the world and
this car was all
time best selling
car.
Toyota found
success in 1965
in US with the
Toyota corona.
Corona help
increase in sale
of Toyota in US
of 20,000 units.
1970
1965
1989
1980
In
1970,Toyota
bought bigger
brands like
Hino and
Daihatsu.
2006
In
1989,Toyota
introduced its
first luxury
car named as
Lexus.
TOYOTA TODAY
• In 2007,Toyota was the first company to
introduce hybrid vehicle like most
common car like Prius just because of
high rate of petrol prices.
• Also Toyota manufacturers 660cc car
which are most commonly used in
Pakistan and Sri Lanka till now.
CONCLUSION
To conclude I must say the best thing
about Toyota company is Toyota sells its
vehicle in every minute in the world.
THANK YOU....!!!
ANY QUESTION...???