Toyota – Super Bowl Commercial
In this advertisement it definitely is using the strategy Ethos. I can see this because in
the ad it shows a lady in her Toyota saving people from different situations creating a trust type
feeling for the company. The audience is also very attrated twoards like more families rather
than teenage drivers because I was a mom driving the car. It was definitely a manipulative
situaton in a sense where this lady is just showing up in the most random scenarios “saving”
peoples lifes with her Toyota and having room in the car to fit the people in the scenarios.
My video used: Toyota 2020 Superbowl commercial