AGRA EAT FOOD SERVICE
EXECUTIVE SUMMARY
(Agra Eat) Food Service(Location) cooks and delivers home-made quality food packed in lunchbox to its
customer’s doorsteps. The company is a product and service oriented business. The major product sold is
packed food set and the services provided are food delivery of food set and food delivery form customer’s
home to their offices.
This business plan is intended to shows the establishment and promotion strategies of Agra Eat Food
Service
GENERAL COMPANY DESCRIPTION
This section summarises the aims and objectives, operating strategies and organizationalsystem of the
company
Mission Statement
The mission statement of AgraEat Food Service is “every individual customer should be happy with the food
and service provided along with the pricing”.
Vision
The vision of AgraEat Food Service is to provide every individual consumer with quality food in their
preferred time and location at a very reasonable pricing. We do this by doing through checking of the
quality of the food, maintaining cleanliness while cooking and using shortest route while delivering the
food.
PRODUCTS
AgraEat is in the home and office food delivery services industry for the purpose of making profits and we
will ensure we do all that is permitted by the law of Ghana to achieve our business aims and objectives.
Here are some of our products and services;

Takeout and delivery

Sit-down service

Catering

Trainings, consulting and advisory services
PRICING
For information on pricing please refer to the attached brochure
MAIN SERVICE
MARKET ANALYSIS AND PLANNING
TARGETED CUSTOMERS
When it comes to food, there is a wide range of available customers. In essence, our target market can’t be
restricted to just a group of people, but all those who love the kind of foods, that we prepare and of course
those who would want to try it out.
In view of that, we have conducted our market research and we have ideas of what our target market would
be expecting from us. These are the groups of people we intend marketing our products to;
Households
Children
Corporate Executives
Government Officials
Business People
Celebrities
Military Men and Women
Sports Men and Women
Students
Tourists
Everyone who resides in our target locations.
Publicity and Advertising Strategy
Despite the fact that our home and office food delivery company is a standard one with a wide range of
foods that can favorably compete with other leading brands in the Ghana we will still go ahead to intensify
publicity for all our products and brand. We are going to explore all available means to promote AgraEat
AgraEat has a long term plan of opening outlets in various locations all around Ghana. Our publicity and
advertising strategy is not solely for selling our products but to also effectively communicate our brand,
Here are the platforms we intend leveraging on to promote and advertise

Place adverts on both print (community based newspapers and magazines) and electronic media
platforms

Sponsor relevant community programs

Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to
promote our brand

Install our Bill Boards on strategic locations all around Accra

Engage in road show from time to time in targeted communities

Distribute our fliers and handbills in target areas

Position our Flexi Banners at strategic positions in the location where we intend getting customers
to start patronizing our foods and drinks.

Ensure that all our staff members wear our customized clothes, and all our official cars and
distribution vans are customized and well branded.
Our Pricing Strategy
the prices depend on the size and packaging. our prices will conform to what is obtainable in the industry
but will ensure that within the first 6 to 12 months our foods are sold a little bit below the average prices of
various restaurant / home and office food delivery brands in Ghana. We have put in place business
strategies that will help us run on low profit margin for a period of 6 months; it is a way of encouraging
people to buy into our brands.
Payment Options
The payment policy adopted by AgraEat is all inclusive because we are quite aware that different customers
prefer different payment options as it suits them but at the same time, we will ensure that we abide by the
financial rules and regulation of Ghana
Here are the payment options that AgraEat will make available to her clients;
Payment via bank transfer
Payment with cash
Payment via credit cards / Point of Sale Machines (POS Machines)
Payment via online bank transfer
Payment via check
Payment via mobile money transfer
Payment via bank draft