COMMUNICATION
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Characteristics, Process, Elements – Building
blocks of communication.
What is Communication?
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Is a basic requirement in the success of
any individual
Essential for a good and productive
society
Involves the encoding, sending, and
decoding of a message to the desired
audience.
Is a process by which we assign and
convey meaning with the desire to have
a common and shared understanding of
the message.
Allows you to have a better
understanding of the people and world
around you.
Helps you build connections with other
people from different places with
different beliefs, customs, and cultures.
Enables you to inform, persuade, and
motivate the people around you.
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The Evolution of Communication
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Cave Paintings and Stone Carvings (30,
000 years ago) – first recorded
communication
Pigeon (776 BCE) – utilized by Ancient
Greeks
Marathon Man (530 BCE) – utilized
when Ancient Greeks ran all the way
from Marathon to Athens to simply
announce the victory of Greek over
Persia in the year 530 BCE.
Paper (2000 years later) – Inventors in
China first crafted cloth sheets to record
their drawings and writings.
o Einkommende Zeitung was
considered the world’s first
daily newspaper which received
its license in 1650.
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Telegraph (1840) – invented in 1840 by
Samuel Morse. Telegraph works by
transmitting electrical signals over a
wire laid between stations, but the
messages were in the form of morse
codes.
Radio Signal (1902) – invented the radio
or “the wireless telegraph” by an Italian
inventor, Guglielmo Marconi.
Television (1927) – invented by John
Logie Baird in 1927.
Internet (1969) – the beginning of a new
age was the launching year of ARPANET
or “Advanced Research Projects Agency
Network.” We commonly call this now
the Internet.
World Wide Web (1994) – the online
world took a more recognizable form
when the computer scientist Tim
Berners-Lee invented the World Wide
Web.
Instant Messaging/Internet Chats
(1997)
Blogging (1999)
Facebook (2004) – Harvard student,
Mark Zuckerberg created Facebook. It
was first only intended for Harvard
students exclusively.
Twitter (2006)
Characteristics of Communication
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It is the bloodline of society.
Is basic to success.
Allows you to create networks and build
stronger relationships.
Is everywhere.
Is a two-way process.
Is complex.
Is irreversible.
Communication Process
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It is through the communication
process that the sharing of a common
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meaning between the sender and the
receiver takes place.
Individuals that follow the
communication process will have the
opportunity to become more
productive in every aspect of their
profession because effective
communication leads to understanding.
4. Encoding – This is the process by which
the message is translated in the form of
symbols that represent ideas or
concepts.
5. Decoding – This is the part where the
receiver interprets and analyzes the
meaning of the symbols sent by the
sender.
6. Feedback – aside from being a reply or
response. Feedback is also a great way
of evaluating the effectiveness of the
communication process. The
communication process is effective if
there is correct feedback.
7. Message – This is the heart and soul of
the communication process. The
message corresponds to the symbols
and ideas that are transferred from the
sender to the receiver. The underlying
goal is to have a common and shared
understanding of this message.
Types of Communication
Intrapersonal Communication –
Interpersonal Communication –
Group Communication –
Vocalics/Paralanguage
The Elements of Communication
1. Sender – this is the individual or group
that initiates the conversation.
2. Receiver – This is to whom the message
is directed.
3. Channel – this is the medium or means
that the sender uses in sending the
desired message.