[GWS Technologies Inc.]
Integrated Marketing
Communications Plan
Prepared by
[Tonia Low]
[tonia@gwstechnologies.com]
February 20, 2025
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Executive Summary
GWS Technologies Inc. currently offers full service radio frequency system design,
Wi-Fi installation, and support services. To expand its services, it will also offer
consulting services and professional education and training programs. The additional
services will be promoted on the internet with a budget of $500,000.00.
Objectives
The company’s marketing objectives will be the following:
1. Increase engagement through social media clicks
2. Create marketing collaterals
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Buyer Persona
Benjamin Tyler, a 27-year-old businessman, has a Wi-Fi connection installed in his
house. However, there are times when some minor issues, like problems with the
router, need to be xed. He needs to have a background, overview, or a little
knowledge about troubleshooting and extra knowledge other than those information
found on the manual or guide.
Target Market
The company focuses on students, professionals and young professionals, and
parents who need not just telecommunication devices in their respective businesses
or homes but also the knowledge on the basic functionalities and troubleshooting of
their device. These people need to know how to x simple issues before escalating
them to the company’s customer service.
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Strategy
STRATEGY
ACTIVITIES
TIMELINE
SUCCESS CRITERIA
1. Create a 30-second clip on the
additional services offered by
the company.
Video Advertising
2. Highlight the sneak peak of
When the video is
July 01, 2025 to
posted on social media,
August 01, 2025
the number of views
the troubleshooting process
will be 50,000 or more.
as well as the training
programs to be conducted.
1. Create accounts on Facebook,
Social Media
Promotion
2.
Twitter, and Instagram.
June 30, 2025 to
Post teasers per day and
July 30, 2025
promos per week.
Engagement of the
posts will be 20% more
than the previous posts.
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Team
Tonia Low
Marketing Head
She is in charge of developing marketing strategies, reviewing and updating them,
and ensuring that they are implemented as planned.
Charity Hayes
Head of Graphic Design
She is responsible for designing the marketing materials, making them consistent for
branding purposes, and forwarding them to the marketing team for social media
posting.
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Action Plan
OBJECTIVE 1
Increase engagement through social media clicks
ACTION
NAME
DEADLINE
PROGRESS
Tonia Low
August 30, 2025
Upcoming
Tonia Low
August 30, 2025
Upcoming
Create scheduled posts, which
must be posted daily to invite
leads and potential clients
Boost social media ads and
modify the target audience
according to the target market
of the company
OBJECTIVE 2
Create marketing collaterals
ACTION
Create a 30-second
promotional video clip
Design digital marketing
collaterals, including
NAME
DEADLINE
PROGRESS
Charity Hayes
June 22, 2025
In progress
Charity Hayes
June 27, 2023
Upcoming
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Budget
Description
Quantity
Price
Marketing collateral design and print
1
USD 100,000
package
USD 100,000
Social media ad boosting
1
USD 100,000
package
USD 100,000
Video marketing creation
1
USD 300,000
package
USD 300,000
Total
Total
USD 500,000
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