The questions are: Is strategy is killed by the technology? Is strategy really required now? Where you make strategic plan in three months & it get flopped in just one month. Or do we need great strategies even more than ever? Answer: Winners are winning & losers are loosing. The answer is “Making the right strategic choices is important more than ever, in timely manner & in a particular situation”. Strategic situation variables: 1. Unpredictability 2. Malleability 3. Harshness If we closely analysis the products of companies in subject then we will find out that these companies are only focused on, Back office & front office automation tools Content management systems BPO HR portals Enterprise application solutions strategic focus is to achieve operational excellence & take advantage of the cheap human resources by penetrating through international market. product leadership capability is completely missing in the equation & concentrating only in the mobility features. Also the companies in subject completely lake in using the API & Platform competitive advantages which are widely used by other organization in the same industry. Despite of being having the highest compliance industry standards i.e. CMMI & ISO the companies in question have low gross margins due to lack of innovation.
