CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction “Dreams are free, so why limit what you are aspiring for? But dreaming is not enough. One needs to put in enough energy and input.” An inspirational message from Tony Tan-Caktiong, a Chinese Filipino entrepreneur and the founder and current Chairman and Chief Executive Officer of the Filipino fast food chain Jollibee Testa (2017). In his article about “11 Inspirational Quotes from Filipino Businessman and Thought Leaders,” Tan-Caktiong aims to inform the entrepreneurs and the people who desire to start a business that everybody has the right to dream. He emphasize that in order to make dreams come true, one must strive to achieve it. According to Arboleda (2010), food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. Such industries include restaurants, fast foods, school and hospital cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly contribute to the food service industry. Like every other country, the food industry has flourished very well in Philippines. Filipinos love to eat and that’s the reason why there`s a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast foods can be local or international food chains. Filipino food and chefs are considered one of the best in the world. It is hardly surprising that Filipino food is often labeled as somewhat strange (like the “balut” for example) but in its own way, its food is a unique mixture of eastern and 2 western cuisines and reflects the history of Philippines. The Filipino food includes dishes and cooking procedures from China, Spain, Mexico, United States, and more recently from further abroad. However, what makes them Filipino is the history and society that introduced and adapted them; the people who turned them to their tastes and accepted them into their homes and restaurants, and specially the harmonizing culture that combined them into modern Filipino fare. Some of the popular quick service restaurant of the Philippines are Jollibee, McDonald, KFC, Chowking, among others and popular restaurants like Barrio Fiesta, Fortune, Hapchan, and Gerry’s Grill. Arboleda states that food businesses are in high demand to the consumers because food is essential to our lives, it makes our body work, grow and preserves it. Restaurants and fast food chains help a lot in the food service industry because of the good quality of foods and services. Our love of eating that motivates us to start food businesses. Filipino food and chefs are globally competitive and because of this we have different restaurants and fast food chains in other countries. There are many factors that contribute to the success of a food businesses but there are also reasons why it fails. Victorino (2013), said that it’s great to have a business. It’s challenging to be in entrepreneurship. In our country, we need more business people and entrepreneurs to provide more jobs, generate more output, and grow our economy. However, entering into business and entrepreneurship is not an easy task but rather it’s a tough job. In the Philippines, businesses, especially micro, small and medium enterprises, don’t have a long life expectancy. Most of them would fail in less than five (5) years for several reasons. The following are some reasons why there are Filipinos who don’t succeed in business or entrepreneurship in the country; they are not sincere in doing business, they don’t want to invest more money, they are afraid to innovate and 3 experiment, they don’t stick to their business plan, they don’t lead their workers, they satisfy themselves first before their customers, they don’t follow the rules, they don’t know how to manage their personal finance and they lack support from the government. Based in Victorino’s article, he said that some Filipino entrepreneurs don’t achieve their goals because they misunderstood that hobbies and passions are the same but they’re not. Hobby is for your extra time only while passion is for full time. Business is a serious thing not just a hobby. Majority of the business owners in the country don’t want to let go of their money, and because of this, opportunities are being ignored and the businesses are being beaten by competitors. To succeed in business, one must think for the long term opportunities. One must make the business and enterprise more competitive now and in the future. One must adapt to the fast revolving business environment. Most of the business owners failed because they don’t want to try innovating their business, management and marketing strategies. For small business owners, they can still succeed in business even without a formal or detailed plan, as long as their plans are written in their hearts like a mission in life. This makes them easily forget their plans and abandon them when distractions come. When problems and troubles come, they tend to blame other people or things instead of taking the responsibility to find immediate and permanent solutions. Unlike successful business owners and entrepreneurs who find problems as challenges, opportunities or blessings in disguise, these business people find problems as unfair events or bad lucks. They don’t learn the heart of management – leadership. Instead, they become too bossy causing their workers to lose motivation and their business organization to lose productivity. Those who prioritize their own satisfaction (own profit) before the satisfaction of their customers usually fail to earn loyal and long-term customers – and this causes their business to only live for a short 4 time. To achieve business success, one must always enter into a win-win situation, that is, both for the customers and the owners to be happy. There are Filipino business owners and entrepreneurs who mess up their business money by spending it on their personal needs, like using it to buy a car or expensive gadgets that are only for their personal use and aren’t useful to their business. This results as bankruptcy. With these reasons, the researchers came up with the idea of selecting factors that contribute to the success of preferred restaurants in Pulilan, Bulacan. The researchers want to know how do selected factors contribute to the success of preferred restaurants in terms of location, food quality, employees productivity, facilities and equipment, management, and pricing. The researchers are curious to determine if there is or there is no any significant difference among perceptions of managers, supervisors, employees, and customers. Our study will be beneficial to the restaurant owners, entrepreneurs, customers, students (Major in Food and Service Management and related courses), and other researchers. Statement of the Problem The general problem of this study was to investigate; how may the selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan? Specifically, it seeks answers to the following questions: 1. What is the profile of the respondents in terms of the following? 1.1 Age; 1.2 Gender; 1.3 Civil Status; and 1.4 Years of Service in the Industry? (For Managers, Supervisors, and Employees) 5 2. How may the selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan as perceived by the managers, supervisors, and employees be described in terms of; 2.1 Location; 2.2 Food Quality; 2.3 Employees Productivity; 2.4 Facilities and Equipment; and 2.5 Management? 3. How may the selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan as perceived by the customers be described in terms of; 3.1 Location; 3.2 Food Quality; 3.3 Employees Productivity; 3.4 Facilities and Equipment; and 3.5 Pricing? 4. Is there any significant difference between the profile of the managers, supervisors, and employees and the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan? 5. Is there any significant difference between the profile of the customers and the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan? Significance of the Study This study was identified to be beneficial to the following: Restaurant Owners. The outcome of the study will give them opportunity to share their experience in putting up a business. They will be given opportunity to revisit 6 the different factors that contribute to the success and problems they encountered while establishing the business. Entrepreneurs. The findings of the study will help them in studying the factors that contribute to the success and how to address the problems met. Customers. This study will help the customers to be aware of the different food offerings that will suit their palate. Students (Major in food and service management and major in hotel restaurant management). The study will allow them to learn and review the factors that make a business successful. It can be also used as a reference in their studies. Researchers. Through this study, they will have an effective way of showcasing what they have learned and come up with an output, in the form of making a research study that would benefit others. It will also serve as background and added information in entering business. Scope and Delimitation The scope of this study was focused on the selected factor that contributes to the success of preferred restaurants in Pulilan, Bulacan during the school year 2016-2017. In particular, it seeks data on how may the profile of the respondents be described in terms of age, gender, civil status and year in the industry for managers, supervisor and employees. The respondents are the managers, supervisors, employees and customers of McDonalds, Jollibee, Mang Inasal, Max’s Restaurant, and Shakey’s in Pulilan, Bulacan. The respondents composed of forty-six (46) males and fifty-four (54) females. The respondents’ age bracket composed of below twenty (20) years, twenty-one (21) to thirty 7 (30) years, and above forty-one (41) years. The survey questionnaire was developed based on the statement of the problems on the respondents profile, selected factors and the significant difference between the selected factors among the preferred restaurants as perceived by the respondents. The researchers used open-ended questions with five-point likert scale and verbal interpretation because it is time-efficient and responses are easy to code and interpret. The instrument was content validated by the adviser, critic, chairman, and recognizes experts in field of research and food and service management. The statistical treatments used in this study were frequency and percentage distribution, weighted mean average, and analysis of variance (one way). 8 CHAPTER II THEORETICAL FRAMEWORK This chapter presents the relevant theories, related literature, related studies, conceptual framework, hypothesis of the study and definition of the variables which may support the information related in the study. Relevant Theories This study espouses the two related theories; the human relation theory of Perry and the experiential learning theory of McLeod. According to Perry (2010), state that the human relations theory of management began development in the early 1920's during the industrial revolution. At that time, productivity was the focus of business. Professor Elton Mayo began his experiments (the Hawthorne Studies), to prove the importance of people for productivity - not machines. The human relations management theory is a researched belief that people desire to be part of a supportive team that facilitates development and growth. Therefore, if employees receive special attention and are encouraged to participate, they perceive their work has significance, and they are motivated to be more productive, resulting in high quality work. Human Relations Theory was related to the study because it shows the importance of employees’ productivity. The researchers realized productivity and high quality of work would increases due to good relationship to employees. The researchers noticed that the increased attention the workers received, the more they become motivated and productive that leads to the success of a business. 9 According to McLeod (2010), David Kolb published his learning styles model in 1984 from which he developed his learning style inventory. Kolb's experiential learning theory works on two levels: a four stage cycle of learning and four separate learning styles. More on Kolb’s theory is concerned with the learner’s internal cognitive processes. Kolb states that learning involves the acquisition of abstract concepts that can be applied flexibly in a range of situations. In Kolb’s theory, the impetus for the development of new concepts is provided by new experiences. “Learning is the process whereby knowledge is created through the transformation of experience”. This study was relevant to Kolb’s experiential learning theory because it concerned about learning in your past experience by reflecting, conceptualizing and testing new ideas. If a restaurant doesn’t earn income because of customers not patronizing it, maybe there was a problem in terms of location, food quality, facilities, management, and employee’s productivity. These would reflect on their experienced and could think of a better way to construct a plan that would help them to be successful in their business. Related Literature In this portion, a lot number of related literature were looked into by the researchers and presented in this part of the study to provide needed background and insight to the problems. According to Delgado (2015), Republic Act No. 7394 also known as the “Consumer Act of the Philippines”, this law is designed to prevent business that engage in fraud or specific unfair practices from gaining advantage over competitors and provide additional protection for the weak and those unable to take care of themselves. The 10 objectives of this act are all focused to the welfare, protection, and rights of all the consumers in the Philippines. The consumers rights are; right to basic needs, right to safety, right to information, right to choice, right to presentation, right to redress, right to consumer education, and right to healthy environment. This law was relevant to the study because without consumers there would be no restaurants now. This law is for everybody who benefits for this act because everyone is a consumer. This law will be a guideline to the success of a restaurant because they will know the different rights of the consumer that makes them develop strategies and methods to success. Some factors were evaluated by the consumers like the price, product, facilities and equipment, and employees. Their feedback would help the restaurants to become more successful. Profile of the Respondents The success of a restaurant was a product of the effectiveness of each staffs and feedback of the customers. This means that the background of the respondents have very significant role to play in expressing and giving the responses about the selected factors that contribute to the success of preferred restaurants in Pulilan, Bulacan, keeping in mind, in this study a set of personal background such as age, gender, civil status, and years of service in the industry. Age. Toit (2013), using chronological age provides a means to roughly assure the equivalence of such factors as physical experience, social interaction, learning, and acculturation among others. Chronological age is not necessarily a predictor of an individual's stages of development, as the rate at which individual's progress through stages may not be identical. Problems in using chronological age include such issues as school readiness and the evaluation of premature infants. As medical technology has 11 advanced in the treatment of premature infants, chronological age has been challenged as an appropriate measure for this group with gestational age or durational pregnancy being proposed as a means of adjusting chronological age. Gender. According to Kari (2011), gender refers to the socially constructed characteristics of women and men – such as norms, roles and relationships of and between groups of women and men. It varies from society to society and can be changed. While most people are born either male or female, they are taught appropriate norms and behaviors – including how they should interact with others of the same or opposite sex within households, communities and work places. When individuals or groups do not “fit” established gender norms they often face stigma, discriminatory practices or social exclusion – all of which adversely affect health. It is important to be sensitive to different identities that do not necessarily fit into binary male or female sex categories. Civil Status. Wyse (2012) said that, Questions about the household composition, including marital status, are often important to survey researchers. Respondents who are married may respond to questions differently than those who are separated or divorced. The number of children in the household and their age ranges may influence the perceptions and attitudes of the person. Years of Service in the Industry. Profession or career questions are often asked in demographic surveys. A financial advisor will likely answer questions about money and financial management differently than someone from another profession. Profession questions allow survey researchers to factor in respondents’ experiences or biases when analyzing survey results Wyse (2012). Most surveys won’t be complete without asking the age, gender, civil status, and employment status. Those demographic questions could help the researchers to determine 12 the different perceptions, experiences, skills, financials, behaviors and attributes of a respondent. It could be a guideline and contribute to a success of a business. Mealey (2016), states that not every available space is right for a restaurant. A good restaurant location is harder to find than some people think. What may look like the perfect spot- say a bustling pedestrian street in the heart of downtown- may turn out to be a dud? Other times a spot that one would never think to put a restaurant - like in an old shoe shop in a run-down mill town - is a success. Of course, food and service are important to the success of a restaurant, but the location can be just as crucial, especially in the early years. Read on for ten things you should know about selecting a restaurant location. 1. Parking is must, 2. Visibility is important, 3. Size does matter, 4. Understand the curse, 5. Put safety first, 6. Know your neighbors, 7. If you build it, they won’t always come, 8. You can negotiate your restaurant lease, 9. Don’t be impulsive and 10. Understand the commitment you are making. The ten (10) things one should know about selecting a restaurant location was associated to the study. Location was one of the selected factors that contribute to the success of a preferred restaurant. People were lazy to walk especially when the location was required for them to drive to get there. Parking was important and must been convenient to the patrons. Setting up a location in a high foot or car traffic areas makes the business visible to the customers. Size of the restaurant or business must have huge space for equipment, facilities and for the customers that makes them comfortable to eat. Fire alarms, proper wiring, restrooms, ramps and more were essential for the safety of the customers and staffs. One need, to know what that neighbors businesses to prevent attractions and rivalries. Customers might visit only for special occasions but not on a regular basis. Before deciding things in putting a business, one must to visit multiple 13 sites to have knowledge. Signing a multi-year lease, consider first the consequences. According to Mixph (2015), the food service industry in the Philippines has improved over the years. It has been a part of the Filipino culture to dine out during work breaks and when celebrating different occasions. The introduction of foods like hamburger, spaghetti, sushi, Thai food and even Korean dishes has contributed to Filipinos’ food preference. Another reason is the industrialization and growth among the number of women in the workforce. Women traditionally do the cooking in Filipino households, but because they are preoccupied with work outside their homes, many of them buy cooked food, have them delivered or just dine out. Because of today’s fast-paced lifestyle, ready-to-cook and ready-to-eat meals have become greatly in demand. The food service industry is sought after by a growing number of people who want to have filling meals in the shortest time and at the most reasonable price. Today, different types of food establishments are being set-up all-over the country. While there are big and fancy restaurants, fast food restaurants, delivery services, catering services and canteens and the smaller ones found within our neighborhoods such as the carinderia, pondohan and lugawan, it is also common to find food carts along sidewalks that sell fish balls, squid balls and other dimsum. This literature would help to know that food businesses were better idea to start with because food service industry has improved over the years. Filipino workers preferred to eat in restaurants or other food businesses during work breaks. Filipinos wanted to celebrate occasions in restaurants or other businesses. This would lead to success because of large customers’ volume and opportunities offered by the food industry. It can save money because it tends to be cheaper than the alternatives. It can also save time as there is very low or no waiting time for food to be served. 14 Related Studies The following were related studies reviewed both local and foreign as bases for the truthfulness of the conducted current study. Maduka (2014), define motivation as a process, started with a need in human being which creates a vacuum in a person. In an attempt to fill the vacuum an internal driving force is generated which starts and sustains a chain of action and reaction. It is at that point that the vacuum is also filled. With this background information, Nnabuife (2009), define motivation as the internal or external driving force that produces the willingness to perform an act to a conclusive end. This first aspect of motivation we choose to describe as internal motivation because the driving force comes within an individual. The second aspect is the external motivation; it is applied by the organization. This is because employees are motivated to identify with organization in order to satisfy their varied and variegates needs and desires. Until they have been identified and properly satisfied, they will never cease to impede smooth running of the organizations. One of the biggest problems facing manager in the organizations is how best to get employees committed to their work and put in their best towards the accomplishment of organization’s objectives. Motivation was concerned with why people do what they want to do. It answers questions such as why do managers or worker go to work and do a good job. This tried to explain what motivates people to act the way they do, with primary focus on the work place. It is the primary task of the manager to create and maintain an environment in which employees can work efficiently and realize the objectives of the organization. Employees differ not only in their ability to work but also in their will to do so (motivation). To motivate was to induce, persuade, stimulate, even compel, an employees 15 to act in a manner which fulfilled the objectives of an organization. Maduka’s article is coherence to the study because of how the managers, supervisors deals with their employees. To achieve successful restaurants, Managers need to motivate their employees to be more willing in performing their tasks. One of the problems that the managers or supervisors encountered was how to have an employee that is committed to their work and put their best towards the goals and objectives of the establishment. Muller (2009) said that risk management has become an important topic for financial institutes, especially since the business sector of financial services is related to conditions of uncertainty. The turmoil of the financial industry emphasizes the importance of effective risk management procedures. Consequently, this thesis studies “What are the critical success factors for effective risk management procedures in financial industries?” This research question was formulated in order to gain a better understanding of risk management procedures and to examine the critical success factors for effective risk management procedures. To explore the importance of critical success factors in a practical context, we used the quantitative method of a self-completion questionnaire in order to collect data from a selection of financial institutions in Thailand. Financial institutions include banks, stock exchange, insurance, stock securities, asset management and so on. Due to the fact that top-level management is directly responsible for risk management, the target groups included a range of positions from supervisors to board of directors. The research founded a set of critical success factors which could be used as a guideline on how to increase the effectiveness of risk management procedures. These factors were (1) Commitment and support from top management, (2) Communication, (3) 16 Culture, (4) Information technology (IT), (5) Organization structure, (6) Training and (7) Trust. Because risk management was an important part of the financial industry, effectiveness was vital to increase project success. These seven factors could increase the effectiveness of risk management procedures from the perspective of the financial industry in Thailand. Risk Management supports this study because one of the important factors that contribute to the success of the business is the management. They can’t be successful if they can’t manage their businesses well. This study shows the seven critical success factors that will increase the effectiveness of risk management procedures that will be used as an instruction in the success of restaurants. Commitment and support from top management, all the staffs need to put themselves and support to the management. Culture, they had different perceptions and point of views that result to division of decisions. Information Technology, they should study the different technologies and equipment. Organization structure, all the staffs must be organized by giving positions and designations. Training, they should have knowledge to their work. And last trust, they believe to the ability of each staffs. According to Jamandre (2012), the research is about the success factor of Jollibee Food Corporation, a local brand in the Philippines compare to American based fast food chain McDonalds, Pizza Hut, Burger King and Kentucky Fried Chicken (KFC). This research analyze the success factors of Jollibee Food Corporation in the Philippines one of which is the low cost operation system of the company compare to their key competitors. The researcher will collect some data about the competitive strategies of Jollibee Food Corporation and how they manage to get in to the top against giant fast food chain companies. The researcher will analyze if the low cost operation system of 17 Jollibee Food Corporation is the critical factor which is responsible for the success of the company. It is important and relevant to study the competitive strategy of the local company in the local market against the American based company that is established globally. The price rivalry usually makes the difference with the fast food chain that offers great quality food and service but different in price. Studying the critical success factor is very important for the organization in order to know which areas they need to focus clearly to attain their business perspectives and goals. Without analyzing the areas of which they need to focus to gain success the organization will likely failed to meet their goals and objectives. The critical success factor drives the company's strategy to win over their competitors. It drives the organization to access their performance and to attain their vision and mission. It is very interesting to study the Jollibee Food Corporation's CSF because they are number one in the Philippines, and very successful in the market. In order for the organization to survive in the business world, it is essential to determine their potentials and develop strategy to compete with their competitors. Jamandre’s study corroborates because it is about the success factor of Jollibee Food Corporation, a local brand of the Philippines. They have number one in the Philippines against the foreign competitors because of their great quality of food and service. The key of their success of Jollibee Food Corporation was the pricing and management which was apposite to our study. Customers preferred to eat in a low price restaurants but have a good quality of food and service. Studying the organization to knew which areas they needed to focus to attain their goals and objectives. They became successful because they accessed their performance, vision and mission. The relevance of this study is how the pricing and food service help the businesses to achieve success. It attracts the customers when the food and beverages are cheaper or affordable. 18 Conceptual Framework Independent Variable Dependent Variable 1. Profile of the Respondent in terms of the; 1.1 Age; 1.2 Gender; 1.3 Civil Status; and 1.4 Years of Service in the Industry(For Managers, Supervisors, and Employees) 2. Factors that contributes to the success of preferred restaurants in Pulilan, Bulacan as perceived by the managers, supervisors, and employees. 3.1Location; 3.2FoodQuality; 3.3EmployeesProductivity; 3.4 Facilities and Equipment; and 3.5 Management 3. Factors that contributes to the success of preferred restaurants in Pulilan, Bulacan as perceived by the customers. 3.1Location; 3.2Food Quality; 3.3Employees Productivity; 3.4 Facilities and Equipment; and 3.5 Pricing The selected factors that contributes to the success of preferred restaurants in Pulilan, Bulacan. 4. Significant difference between the profile of the managers, supervisors, and employees and the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan. 5. Significant difference between the profile of the customers and the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan. Figure 1: The Conceptual Model of the Study The study hypothesized that the selected factors could contribute to the success of preferred restaurants in Pulilan, Bulacan. The conceptual framework shows the effects of the independent variables on the 19 dependent variable. The first frame is the independent variables that include the profile of the respondents; selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan as perceived by the managers, supervisors, employees and customers, and the significant difference between the profile of the respondents and the selected factors that contributes to the success of preferred restaurants in Pulilan, Bulacan. The second frame represents the dependent variable which is the contribution of the selected factors in the success of preferred restaurants in Pulilan, Bulacan. Hypothesis of the Study In connection with statement of the problem, here are the two (2) hypothesis developed; Hypothesis I: There was no significant difference between the profile of the managers, supervisors, and employees and the selected factors that contributes to the success of preferred restaurants. Hypothesis II: There was no significant difference between the profile of the customers and the selected factors that contributes to the success of preferred restaurants. Definition of the Variables To forestall confusion and to provide better understanding among readers and future users of this study, the following terms are operationally defined in accordance with their use in this study; Business. This refers to an organization where goods and services are exchanged for one another for money. It requires in restaurant for the good and resources that will provide more income in the future. Restaurant. It refers to the place where we can easily order and eat because the 20 food and drinks are already prepared and served quickly. Entrepreneur. This refers to businesses are useless without this character because he/she is the one who organized and operates a business. Managers. They refer to a position that has a staff of people who report to him or her. He/she is the one who control and administrator a business. It is one of the factors that contribute to the success of the business. Supervisors. They refer to a position that usually authorized to recommend and/ or effect hiring, disciplining. Promoting, punishing, rewarding and other associated activities in their departments. Employee. It refers to a person who works in a business for wages or salary. One of the reasons why businesses are functioning because of their services. Customer. This refers to a person or group that consumes or purchases the goods or services from the business. It is one of the factors that help the business to be successful because they will not earn income if there is no consumer or customer. Location. In our study, location is highly important factor in a business because the more population in your area and here is the possibility to have more customers. Food Quality. It refers to the quality of the food if it is acceptable or unsatisfactory to the consumers or customers. If the foods have a good quality, customers will be captivated to buy it. Employees Productivity. This is the output or outcome of the effectiveness of the employees. It helps the businesses to be successful because of the quality and quantity of their work. Facilities. It refers to the investment of the entrepreneur or group of owners that helps their business profitable. It is one of the factors that help in gaining achievements 21 because it makes the customers comfortable and helps the staffs to do well products and good services. Management. This includes planning, organizing, leading and controlling a group of worker to achieve the business goals and objectives. Poor management will turns to failure of a business. Pricing. It refers to the process of setting a price of the foods and the services of a business. It contributes to the success of restaurants because the low cost and great quality of food and service will gain huge customers. 22 CHAPTER III METHODS OF THE STUDY This chapter presents the discussions on the methods and techniques of the study, population of the study, research instrument, data gathering procedure and data processing and statistical treatment necessary to obtain results and answers to the problems presented in the study. Methods and Techniques of the Study The method used in the study was quantitative method. It emphasizes objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques. It focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon. The researchers measured the data collected through survey questionnaires. The questionnaires were adapted and design in open-ended questions to encourage a full meaningful answer using the subject’s own knowledge and/ or feelings by the respondents and five-point likert scale to determine the verbal interpretation. Population of the Study The respondents of the study were managers, supervisors, employees, and customers of the preferred restaurants in Pulilan, Bulacan who were randomly selected. The study had a total of one hundred (100) respondents that were consist of five (5) managers and five (5) supervisors, twenty-five (25) employees and sixty-five (65) customers. From which forty-six (46) were males and fifty-four (54) females. 23 Research Instrument The researchers devised a questionnaire focusing on selected factors that contributing the success of preferred restaurants in Pulilan, Bulacan. The researchers questionnaire has two parts; one for the managers, supervisors and employees and another questionnaire for the customers. Data Gathering Procedure The gathering of data was done during the second semester of the school year 2016-2017. The researchers went to McDonald’s, Jollibee, Max’s Restaurant, Mang Inasal and Shakey’s. They distributed the letters and attached questionnaires to the regular managers and supervisors, regular employees and customers of the restaurants. The respondents were guided in answering the questionnaires. The researchers collected the questionnaires after the respondents accomplished it. Data Processing and Statistical Treatment The data from the questionnaires was summarized to suffice the information that was gathered by the researchers. The summarizing of the gathered data was performed with adviser and experts who will guarantee that the data were interpreted correctly. The questionnaires that were given focused on the managers, supervisors, employees and customers on the preferred restaurants in Pulilan, Bulacan. The questions were clarified and thoroughly explained by the researchers so that the answers of the respondents would match the answers needed in the study. The respondents were guided by the researchers to ensure the factuality of the data. The data collected in this study were subjected to certain statistical treatments. The quantitative data from the survey we encoded, tallied, and tabulated for better 24 presentation, analysis, and interpretation of the results. The researchers used the statistical treatment on frequency and percentage distribution, weighted mean average, and analysis of variance (one way) to determine the success of preferred restaurants. Likert Scale Scale Range Verbal Interpretation 5 4.5-5 Highly Agree 4 3.5-4.49 Agree 3 2.5-3.49 Moderately Agree 2 1.5-2.49 Slightly Agree 1 1-1.49 Disagree Likert Scale is a five-point scale which is used to allow the individual to express how much they agree or disagree with a particular statement. It developed the principle measuring opinions by asking people to respond a series of statements about a topic in terms of the extent to which they agree with them. The scale was used to measure attitudes or opinions. These ordinal scales of measure level of agreement or disagreement and even no opinion at all. Statistical Treatment The statistical treatments used which were the frequency and percentage distribution, weighted mean average and analysis of variance. Frequency and percentage distribution was used to determine the averages of the profile of the respondents provided in the survey questionnaire used. Weighted mean average was used to know if the factors are highly agree, agree, moderately agree, slightly agree, and not agree that contributes to the success of preferred restaurants as perceive by the managers, supervisors, employees 25 and customers. Analysis of variance (one way) was used to know if there is or none between the profiles of the respondent that contributes to the success of preferred restaurants in Pulilan, Bulacan with the use of software. It was solved by the formula: Frequency and Percentage Distribution Weighted Mean Average WM= 5(N)+4(N)+3(N)+2(N)+1(N) Total Number of respondents Where: 5,4,3,2,1= scales N= number of respondents who answered that scale. ANOVA Analysis of Variance (One Way) It was used to determine if there is or none significant difference among the selected factors (with the help of software) that contributes to the success of preferred restaurants in Pulilan, Bulacan. 26 CHAPTER IV PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA This chapter presents the results and discussions of the study. Profile of the Respondents Table 1 Frequency and Percentage Distribution of the Respondents in terms of Age Age Frequency Percentage Below 20 years 18 18% 21-30 years 50 50% 31-40 years 21 21% Above 41 years 11 11% 100 100% Total As seen on the table above, there is a total of one hundred (100) respondents. In the frequency column, there are eighteen (18) respondents which is equivalent to eighteen (18) percent who are below twenty (20) years of age, fifty (50) respondents that is equivalent to fifty (50) percent who are twenty-one (21) to thirty (30) years of age, twenty-one (21) respondents that is equivalent to twenty-one (21) who are thirty-one (31) to forty (40) years of age, and eleven (11) that is equivalent to eleven (11) respondents that is equivalent to eleven (11) percent who are above forty-one (41) years of age. It can be gleaned from the table that in terms of age majority of the respondents belong to twenty-one (21) to thirty (30) years add bracket which shows that the respondents are working students, while the rest are workers within the vicinity of Pulilan. 27 Table 2 Frequency and Percentage Distributions of the Respondents in terms of Gender Gender Frequency Percentage Male 46 46% Female 54 54% 100 100% Total As shown in Table 2, there are a total of one hundred (100) respondents. They are forty-six (46) males with the equivalent of forty-six (46) percent and fifty-four (54) females which are equal to fifty-four (54) percent. Thus, there are more female than male respondents based on the gathered data. This only shows that women wanted to experience other food taste and delicacies other than they cook at home. Table 3 Frequency and Percentage Distributions of the Respondents in terms of Civil Status Civil Status Frequency Percentage Single 60 60% Married 32 32% Widow 08 8% 100 100% Total Table 3 represents the accurate tabulation of the respondents in terms of Civil Status. There are total of one hundred (100) respondents. There are sixty (60) single respondents in frequency that is equivalent to sixty (60) percentage, thirty-two (32) married respondents in frequency that is equivalent to thirty-two (32) percentage, and zero-eight (08) widow respondents in frequency with eight (8) percentage, hence we can say that those single eat at restaurants to meet friends, for group chat and to unwind as the place is conducive and accessible. 28 Table 4 Frequency and Percentage Distributions of the Respondents in terms of Years of Service in the Industry Years of Service in the Industry Frequency Percentage Below 1 year 0 0% 2-5 years 10 29% 6—10 years 18 51% Above 11 years 7 20% 35 100% Total Table 4 reflects a total of thirty-five (35) managers, supervisors and employees. There are no employees, supervisors or managers who sewed the industry below one year, ten (10) frequency or twenty-nine (29) percent in two (2) to five (5) years in a service, eighteen (18) frequency and fifty-one (51) percent in six (6) to ten (10) years. Based on the gathered data, the total of years of service in the industry is thirty-five (35) and the total of years of service in the industry percentage is one hundred (100) percent. The highest frequency and percentage of years of service in the industry is six (6) to ten (10) years and the lowest frequency and percentage is below one (1) year. It indicates that there are many opportunities, benefits, and satisfaction why they don’t leave their work. One of the main reasons why they don’t quit their job is passion to their work. The length of years spent in an establishment or organization leads to the development of shared understandings and experiences. Years of service is related to employee well-being and employee performance. Employees remain working in the industry because they are happy with the policies, practices, and environment of the establishment. 29 Table 5 Frequency Distribution and Weighted Mean of Location as perceived by Managers, Supervisors and Employees 5 Location 1. The business is in a populated 15 area. 4 3 2 1 12 3 1 4 3.9428 Verbal Interpretati on Agree 2. The business is clean and far from populated area. 13 20 1 1 0 4.285 Agree 3. The business has a spacious area. 15 16 3 1 0 4.457 Agree 11 22 2 0 0 4.257 Agree 14 19 2 0 0 4.342 Agree Frequency 4. The business is accessible and near in school, malls and church. 5. The business is located in strategic place. Over all mean: 4.256 (Agree) Mean Variance: 0.9724 Table 5 indicates the frequency distribution, weighted mean and the verbal interpretation. There are thirty-five (35) respondents in this table. Which compose of five (5) managers, five (5) supervisors, and twenty-five (25) employees. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered, respondents are all agree that the location which are clean, far from populated area, with spacious space and accessible can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the location is 4.256 with the verbal interpretation of agree and the variance is 0.9724. 30 Table 6 Frequency Distribution and Weighted Mean of Food Quality as perceived by Managers, Supervisors and Employees Frequency Mean Food Quality Verbal Interpreta tion 5 4 3 2 1 1. The food is fresh and clean. 30 4 1 0 0 4.828 Highly Agree 2. The hot food is served hot and the cold food served cold. 30 3 2 0 0 4.714 Highly Agree 3. The quality of food us nutritious and delicious. 25 7 3 0 0 4.628 Highly Agree 21 10 3 0 0 4.4 25 7 3 0 0 4.628 4. The food serving are enough to satisfy the customer thirst and appetite. 5. Variety of food is always available. Over all mean: 4.639 (Highly Agree) Agree Highly Agree Variance: 0.495733 Table 6 above shows the frequency distribution, mean and the verbal interpretation. There are thirty-five (35) respondents in this table which is compose of five (5) managers, five (5) supervisors, and twenty-five (25) employees. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered, the majority of the respondents are highly agreed that the food quality which are fresh, clean, varieties and satisfies the customer’s appetite can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the food quality is 4.639 and the variance is 0.495733. 31 Table 7 Frequency Distribution and Weighted Mean of Employees Productivity as perceived by Managers, Supervisors and Employees Frequency Employees Productivity Mean Verbal Interpretation 5 24 4 11 3 0 2 0 1 0 4.685 Highly Agree 27 8 0 0 0 4.771 Highly Agree 3. The employees are responsible and punctual to their task. 27 6 2 0 0 4.714 Highly Agree 4. The employees are courteous and kind to the customer. 24 11 0 0 0 4.685 Highly Agree 5. The employees are healthy and physically fit. 26 9 0 0 0 4.971 Highly Agree 1. The employees are wearing proper uniform and have pleasing personality. 2. The employees are practicing personal hygiene. Over all mean: 4.765 (Highly Agree) Variance: 0.5464 As seen on the table 7 above, it shows the frequency distribution, mean and the verbal interpretation. There are thirty-five (35) respondents in this table. It composed of five (5) managers, five (5) supervisors, and twenty-five (25) employees. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered reflects that respondents all highly agreed that the employees productivity which are responsible, punctual, physically fit, healthy and kind to the customers can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the employees productivity is 4.765 and the variance is 0.5464. 32 Table 8 Frequency Distribution and Weighted Mean of Facilities and Equipment as perceived by Managers, Supervisors and Employees Facilities and Equipment 5 Frequency 4 3 2 1 1. The facilities are clean and conducive for dinning and eating. 22 13 0 0 0 4.6285 Highly Agree 2. All equipment are sanitized. 26 9 0 0 0 4.7428 Highly Agree 3. The facilities are well-maintained and properly ventilated. 18 15 2 0 0 4.4571 Highly Agree 23 10 2 0 0 4.6 Highly Agree 21 13 1 0 0 4.5714 Highly Agree 4. There are sufficient tables and chairs for the dinning are of customers. 5. Restrooms are always available. Over all mean: 4.5999 (Highly Agree) Mean Verbal Interpretation Variance: 0.490267 The table 8 shows the frequency distribution, mean and the verbal interpretation. There are thirty-five (35) respondents in this table. It composed of five (5) managers, five (5) supervisors, and twenty-five (25) employees. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered shows that respondents all highly agreed that the facilities and equipment which are conducive, properly ventilated, well-maintained and sufficient tables and chairs can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the facilities and equipment is 4.5999 and the variance is 0.490267. 33 Table 9 Frequency Distribution and Weighted Mean of Management as perceived by Managers, Supervisors and Employees Frequency Management Mean Verbal Interpretation 1. Gives salary on time. 5 26 4 9 3 0 2 0 1 0 4.7428 Highly Agree 2. Provide feedback in the performance of the employees. 22 13 0 0 0 4.6285 Highly Agree 3. Plans of meeting the target sales through promotional sales. 24 10 1 0 0 4.6571 Highly Agree 22 12 1 0 0 4.6 Highly Agree 24 11 0 0 0 4.6857 Highly Agree 4. Can address any problem/complain that the business ma meet during the operation. 5. Has a good relationship with their employees. Over all mean: 4.6628 (Highly Agree) Variance: 0.473067 As seen on the table 9 above, it shows the frequency distribution, mean and the verbal interpretation. There are thirty-five (35) respondents in this table. It composed of five (5) managers, five (5) supervisors, and twenty-five (25) employees. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered shows that respondents all highly agreed that the management which gives salary on time, provides feedback, good relationship with their employees and address any complain can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the use of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the management is 4.6628 and the variance is 0.473067. 34 Table 10 Weighted Mean of the Selected Factors That Contributes To the Success of Preferred Restaurants in Pulilan, Bulacan as perceived by the Managers, Supervisors, and Employees Location WM Food Quality VI WM VI Employees Productivity WM VI Facilities and Equipment WM VI Management WM VI Managers 4.48 A 4.80 HA 4.76 HA 4.80 HA 4.92 HA Supervisors 4.28 A 4.96 HA 4.96 HA 4.76 HA 4.60 HA Employees 4.144 A 4.584 HA 4.728 HA 4.568 HA 4.624 HA Table 10 shows the weighted mean and verbal interpretation of managers, supervisors and employees in each factor. For location, managers weighted mean is 4.48 and the verbal interpretation is agreed, supervisors the verbal interpretation is agreed, and employees weighted mean is 4.144 and the verbal interpretation is agreed. For food quality, managers weighted mean is 4.80 and the verbal interpretation is agreed, supervisors weighted mean is 4.96 and the verbal interpretation is highly agreed, and employees weighted mean is 4.584 and the verbal interpretation is highly agreed. For employees productivity, managers weighted mean is 4.76 and the verbal interpretation is agreed, supervisors weighted mean is 4.96 and the verbal interpretation is highly agreed, and employees weighted mean is 4.728 and the verbal interpretation is highly agreed. For facilities and equipment, managers weighted mean is 4.80 and the verbal interpretation is agreed, supervisors weighted mean is 4.76 and the verbal interpretation is highly agreed, and employees weighted mean is 4.568 and the verbal interpretation is highly agreed. For management, managers weighted mean is 4.92 and the verbal interpretation is agree, supervisors weighted mean is 4.60 and the verbal interpretation is highly agreed, and employees weighted mean is 4.624 and the verbal interpretation is highly agreed. 35 Table 11 Frequency Distribution and Weighted Mean of Location as perceived by the Customers Frequency Location 4 1. The business is in a populated area. 33 30 2 0 0 4.477 Agree 2. The Business is a clean and far from populated area. 30 30 1 2 2 4.29 Agree 3. The business has a spacious area. 22 32 11 0 0 4.169 Agree 20 24 3 9 9 3.57 Agree 30 30 4 1 0 4.369 Agree 5. The business is located in strategic place. Over all mean: 4.176 (Agree) 2 Verbal Interpretation 5 4. The business is accessible and near in school, malls and church. 3 Mean 1 Variance: 0.171067 As shown in Table 11, it presents the frequency distribution, mean and the verbal interpretation as perceive by the customers. There are sixty-five (65) customers in this table. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered, customers are all agree that the location is in a populated and strategic area. They agree that it can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the location is 4.176 and the variance is 0.171067. 36 Table 12 Frequency Distribution and Weighted Mean of Food Quality as perceived by Customers Frequency Food Quality Mean Verbal Interpretation 5 4 3 2 1 1. The food is fresh and clean. 40 20 5 0 0 4.538 Highly Agree 2. The hot food is served hot and the cold food served cold. 45 20 0 0 0 4.692 Highly Agree 3. The quality of food is nutritious and delicious. 26 32 7 0 0 4.292 Agree 30 24 11 0 0 4.292 Agree 32 23 9 0 1 4.306 Agree 4. The food servings are enough to satisfy the customer thirst and appetite. 5. Variety of food is always available. Over all mean: 4.424 (Agree) Variance: 0.301067 As seen on the table 12 above, it shows the frequency distribution, mean and the verbal interpretation as perceive by the customers. There are sixty-five (65) customers in this table. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered shows that the majority of the customers agreed that the food quality can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The overall mean of the food quality is 4.424 and the variance is 0.301067. It indicates that the customers all agreed because the food can satisfy their appetite and thirst, the food is delicious, and the variety of food is always available. 37 Table 13 Frequency Distribution and Weighted Mean of Employees Productivity as perceived by Customers Frequency Employees Productivity Mean Verbal Interpretation 0 4.508 Highly Agree 0 0 4.415 Agree 7 0 0 4.323 Agree 28 6 0 0 4.385 Agree 20 5 5 5 4.009 Agree 5 4 3 2 1 38 22 5 0 2. The employees are practicing personal hygiene. 32 28 5 3. The employees are responsible and punctual to their task 4. The employees are courteous and kind to the customer. 28 30 31 5. The employees are healthy and physically fit. 30 1. The employees are wearing proper uniform and have pleasing personality. Over all mean: 4.328 (Agree) Variance: 0.372933 Table 13 shows the frequency distribution, mean and the verbal interpretation as perceive by the customers. There are sixty-five (65) customers in this table. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered reflect that the majority of the customers are agreed that the employees’ productivity can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The overall mean of the employees’ productivity is 4.328 and the variance is 0.372933. The employees are practicing personal hygiene, responsible to their task, kind to the customers, addressing complains, and healthy and physically fit. 38 Table 14 Frequency Distribution and Weighted Mean of Facilities and Equipment as perceived by Customers Frequency Facilities and Equipment 1. The facilities are clean and conductive for dinning and eating. Mean Verbal Interpretation 5 4 3 2 1 33 29 3 0 0 4.462 Agree 35 23 0 0 4.431 Agree 28 30 7 0 0 4.323 Agree 19 34 11 1 0 4.092 Agree 19 34 11 1 0 4.092 Agree 2. All equipment are sanitized. 3. The facilities are wellmaintained and properly ventilated. 4. There is sufficient tables and chairs for the dining area of customers. 5. Restrooms are always available. Over all mean: 4.28 (Agree) 7 Variance: 0.36 Table 14 shows the frequency distribution, mean and the verbal interpretation as perceive by the customers. There are sixty-five (65) customers in this table. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered, customers all agreed that the facilities and equipment can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the used of weighted mean formula, the researchers get the mean of each description. The total of the means are divided into five (5) to get the overall mean. The overall mean of the facilities and equipment is 4.28 and the variance is 0.36. Customers want to eat in restaurants that are clean, sanitized utensils, properly ventilated, conducive for dining and sufficient tables and chairs. The highest mean is 4.462 and the lowest is 4.092 based on the gathered data. 39 Table 15 Frequency Distribution and Weighted Mean of Pricing as perceived by the Customers Pricing Frequency Mean Verbal Interpretation 5 4 3 2 1 1. The foods are affordable. 29 21 14 1 0 2. All the foods and drinks are reasonably priced. 19 34 11 1 0 4.092 Agree 18 37 9 1 0 4.108 Agree 19 34 9 3 0 4.52 Highly Agree 19 34 9 3 0 4.52 Highly Agree 4.2 3. The customers can always avail of the different promos given by the establishment. 4. Variety of foods selection is offered daily at discounted price. 5. Sets of menu price is manageable and within the budget. Over all mean: 4.288 (Agree) Agree Variance: 0.4336 Table 15 represents the frequency distribution, mean and the verbal interpretation as perceive by the customers. There are sixty-five (65) customers in this table. Each factor in the questionnaire has five (5) descriptions. There are five (5), four (4), three (3), two (2), and one (1) scales that the respondents will use to rate the factor. The results of data gathered, the majority of the customers are agreed that the pricing can contribute to the success of preferred restaurants in Pulilan, Bulacan. With the use of weighted mean formula, the researchers get the mean of each description. To get the overall mean the total of the means are divided into five (5. The overall mean of the pricing is 4.288 and the variance is 0.4336. Some customers become more attractive when they see an affordable meal or food in restaurants. It is important for us as consumer that the foods and drinks are reasonably priced. 40 Table 16 Weighted Mean of the Selected Factors That Contributes To the Success of Preferred Restaurants in Pulilan, Bulacan as perceived by the Customers Location Customers Food Quality Employees Productivity Facilities and Equipment Pricing WM VI WM VI WM VI WM VI WM VI 4.21 A 4.42 A 4.39 A 4.43 A 4.21 A Table 16 presents the weighted mean and verbal interpretation of customers in each factor. For location, customers weighted mean is 4.21 and the verbal interpretation is agreed. For food quality, customers weighted mean is 4.42 and the verbal interpretation is agreed. For employees productivity, customers weighted mean is 4.39 and the verbal interpretation is agree. For facilities and equipment, managers weighted mean is 4.80 and the verbal interpretation is agreed. For pricing, customers weighted mean is 4.21 and the verbal interpretation is agreed. The majority of the verbal interpretation of the weighted mean of the selected factors that contributes to the success of preferred restaurants in Pulilan, Bulacan as perceived by the customers is agree. The highest weighted mean is the facilities and equipment and the lowest weighted mean is pricing and location. It also means that the food quality is important and it can contribute to the success of a restaurant among perception of the customers because the range is not far to the highest mean. They are more attractive to eat fresh and clean foods, delicious and nutritious foods. It is significant for them that the food of the restaurants can satisfy their thirst and hunger. Some of the customers don’t look at the price and location but in the facilities and equipment and food quality. 41 Table 17 Analysis of Variance(One Way) of the Significant Difference Between the Profile of the Managers in the Selected Factors that Contributes to the Success of the Preferred Restaurants in Pulilan, Bulacan Managers Factors Supervisors Employees Mean Variance Mean Variance Mean Variance 4.48 0.272 4.32 0.292 4.144 0.4084 4.80 0.2 4.96 0.008 4.576 0.288 Employees Productivity 4.76 0.188 4.76 0.188 4.704 0.170 Facilities and Equipment 4.80 0.12 4.56 0.168 4.568 0.202 Management 4.98 0.032 4.60 0.3 4.624 0.141 Location Food Quality F-value 0.823 1.485 4.94 Critical Value 2.866 2.866 2.45 Decision Accept Hypothesis Accept Hypothesis Reject Hypothesis Conclusion No Significant Difference No Significant Difference With Significant Difference As seen on the table 17 above shows that based on the managers f value and critical value, the decision is accepted hypothesis and the conclusion is there is no significant difference. Based on supervisors, f value and critical value, the decision is accepted hypothesis and the conclusion is there is no significant difference. Based on employees, f value and critical value, the decision is rejected hypothesis and the conclusion is there is significant difference. 42 Table 18 Analysis of Variance(One Way) of the Significant Difference Between the Profile of the Customers in the Selected Factors that Contributes to the Success of the Preferred Restaurants in Pulilan, Bulacan Customers Factors Mean Variance Location 4.176 0.1710 Food Quality 4.424 0.301 Employees Productivity 4.328 0.373 Facilities and Equipment 4.28 0.36 Pricing 4.28 0.434 F-Value 0.612 Critical Value 2.447 Decision Accept Hypothesis Conclusion No Significant Difference As shown on the table 18, the highest mean is the food quality and the highest variance is the pricing. F-value refers to f statistics, if we calculated it in a test is larger than your critical value then you can reject the null hypothesis. The f-value is 0.612 and the critical value is 2.447. The critical value is larger than the f-value it means the decision is accepted hypothesis. And the conclusion there is no significant difference between the profiles of the customers in the selected factors that contributes to the success of preferred restaurant in Pulilan, Bulacan. 43 CHAPTER V SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS This chapter presents the summary of findings, the conclusions made and the recommendations offered. SUMMARY The general problem of the study was; How may the selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan? Specifically, it seeks answers to the following questions: 1. What is the profile of the respondents in terms of the following? 1.1 Age; 1.2 Gender; 1.3 Civil Status; and 1.4 Years of Service in the Industry? (For Managers, Supervisors, and Employees) 2. How may the selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan as perceived by the managers, supervisors, and employees be described in terms of; 2.1 Location; 2.2 Food Quality; 2.3 Employees Productivity; 2.4 Facilities and Equipment; and 2.5 Management? 3. How may the selected factors contribute to the success of preferred restaurants in Pulilan, Bulacan as perceived by the customers are described in terms of; 44 3.1 Location; 3.2 Food Quality; 3.3 Employees Productivity; 3.4 Facilities and Equipment; and 3.5 Pricing? 4. Is there any significant difference between the profile of the managers, supervisors, and employees and the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan? 5. Is there any significant difference between the profile of the customers and the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan? The data gathered were limited to the managers, supervisors, employees and customers of McDonald’s, Jollibee, Mang Inasal, Max’s Restaurant, and Shakey’s in Pulilan, Bulacan. Likewise, the data were analyzed using frequency and percentage distributions, weighted mean average, and analysis of variance(one way). The researchers hypothesized that there was no significant difference in the selected factors that contribute to the success of preferred restaurants among perceptions of the managers, supervisors, employees and customers. This only proved that all the participating restaurants make sure that their businesses are located in strategic places, accessible and the place is conducive for dining. They hire hardworking, courteous, punctual, and responsible employees. They make their food always fresh, clean, and delicious. They satisfy customers appetite and thirst. They give promos, discounts and reasonably priced foods and drinks. SUMMARY OF FINDINGS The followings were the findings of the study: 45 1. Profile of the Respondents Age. . There are eighteen (18) respondents who were below twenty (20) years of age, fifty (50) respondents who were twenty-one (21) to thirty (30) years of age, twentyone (21) respondents who were thirty-one (31) to forty (40) years of age, and eleven (11) respondents who were above forty-one (41) years of age. Gender. The study had a total of one hundred (100) respondents that were consist of five (5) managers and five (5) supervisors, twenty-five (25) employees and sixty-five (65) customers. From which forty-six (46) were males and fifty-four (54) males. Civil Status. The civil status of the respondents was sixty (60) single, thirty-two (32) married, and eight (8) widow. Years in the Service Industry(For managers, supervisors, and employees). The total respondents are thirty-five (35). The frequency of below 1 year is zero (0) and its percentage is (0), the frequency of two (2) to five (5) years is ten (10) and its percentage twenty-nine (29), the frequency of six (6) to ten (10) years is eighteen (18) and its percentage twenty (20) and the frequency of above eleven (11) years is seven (7) and its percentage is twenty (20). 2. Factors the Contribute to the Success of Preferred Restaurants in Pulilan, Bulacan as perceived by the managers, supervisors, and employees be described in terms of; Location. The managers, supervisors and employees were agreed that location was one of the factors of success. The weighted mean average of managers was 4.48, weighted mean average of supervisors was 4.96, and weighted mean average of employees was 4.144. Food Quality. The managers, supervisors and employees highly agreed that food 46 quality was one of the factors of success. The weighted mean average of managers was 4.80, weighted mean average of supervisors was 4.96, and weighted mean average of employees was 4.584. Employees Productivity. The managers, supervisors and employees highly agreed that employees productivity was one of the factors of success. The weighted mean average of managers was 4.76, weighted mean average of supervisors was 4.76, and weighted mean average of employees was 4.728. Facilities and Equipment. The managers, supervisors and employees highly agreed that facilities and equipment was one of the factors of success. The weighted mean average of managers was 4.80, weighted mean average of supervisors was 4.60, and weighted mean average of employees was 4.568. Management. The managers, supervisors and employees highly agreed that management was one of the factors of success. The weighted mean average of managers was 4.92, weighted mean average of supervisors was 4.60, and weighted mean average of employees was 4.624. 3. Factors the Contribute to the Success of Preferred Restaurants in Pulilan, Bulacan as perceived by the managers, supervisors, and employees be described in terms of; Location. Customers were agreed that location was one of the factors of success. The weighted mean average of managers was 4.21. Food Quality .Customers agreed that food quality was one of the factors of success. The weighted mean average of managers was 4.42. Employees Productivity. Customers agreed that employees’ productivity was one of the factors of success. The weighted mean average of managers was 4.39. 47 Facilities and Equipment. Customers agreed that facilities and equipment is one of the factors of business` success. The weighted mean average of managers was 4.43. Pricing. Customers agreed that pricing was one of the factors of business` success. The weighted mean average of managers was 4.21. 4. Significant Difference between the Profile of the Managers, Supervisors, and Employees and the Selected Factors that Contributes to the Success of the Preferred Restaurants in Pulilan, Bulacan. Managers. With the help of experts, the result of f value of managers was 0.823 lower than critical value was 2.866. The decision was accepted hypothesis and the researchers concluded that there was no significant difference in the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan among perceptions of the managers. Supervisors. With the help of experts, the result of f value of managers was 1.485 lower than critical value was 2.866. The decision was accepted hypothesis and the researchers concluded that there was no significant difference in the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan among perceptions of the supervisors. Employees. With the help of experts, the result of f value of managers was 4.94 greater than critical value was 2.45. The decision was rejected hypothesis and the researchers concluded that there was a significant difference in the selected factors that contributes to the success of the preferred restaurants in Pulilan, Bulacan. 5. Significant Difference between the Profile of the Customers and the Selected Factors that Contributes to the Success of the Preferred Restaurants in Pulilan, Bulacan. 48 Customers. The result of f value of managers was 0.612 lower than critical value was 2.447. The decision was accepted hypothesis and the researchers concluded that there was no significant difference in the selected factors that contributes to the success of the preferred restaurants in Pulilacan, Bulacan among the perceptions of the customers. CONCLUSIONS Based on the findings of the study, the following conclusions were drawn: 1. The selected factors that contribute to the success of preferred restaurants in Pulilan, Bulacan are described in terms of location, food quality, employees productivity, facilities and equipment, and management. Managers, supervisors, and employees agreed that location is one of the factors that contribute to the success of restaurants. They also highly agreed that food quality, employees’ productivity, facilities and equipment, and management are the major factors that contribute to the success. 2. The selected factors that contribute to the success of preferred restaurants in Pulilan, Bulacan are described in terms of location, food quality, employees’ productivity, facilities and equipment, and pricing. Customers all agreed to the selected factors that contribute to the success of restaurants. This shows that all the factors are consistently contributing to the success of preferred restaurants in Pulilan, Bulacan 3. There was no significant difference in the selected factors that contribute to the success of preferred restaurants in Pulilan, Bulacan among perceptions of the managers and supervisors except for employees. 4. There was no significant difference in the selected factors that contribute to the success of preferred restaurants in Pulilan, Bulacan among perception of the customers. This shows that the factors are not contributing to the success to the customers. 49 RECOMMENDATIONS The researchers offers the following recommendations on the basis of the findings revealed and the conclusions arrived in the study: 1. Due to the limitations of the study, the researchers recommend to the other researchers who will continue this study or the other people to research why only employees have significant difference in the selected factors that contributes to the success of preferred restaurants in Pulilan, Bulacan. 2. The researchers recommend to the other researchers who will continue this study to research why the respondents results are agreed and highly agreed but there are no significant difference. 3. It suggested that the other researchers may use other factors, methods and places to determine the significant differences. The researchers desire to others researchers to conduct data to food shops or canteen in Pulilan, Bulacan that are advance in years and not an establishment but achieve success. 4. The future researchers are encouraged to conduct about the culture and background of the customers that can be a basis in choosing and building a restaurants. 50 REFERENCES Anna Kari, “Gender”, 2011. Retrieved on February 21, 2017 http://www.who.int/gender-equity-rights/understanding/gender-definition/en/ Dino Mari Testa,"11 Inspirational Quotes From Filipino Businessman And Thought Leaders’’, 2016. 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Retrieved on February 21, 2017http://www.simplypsychology.org/learning-kolb.html 51 Susan Wyse, “5 Examples of Survey Demographic Questions”, 2012. Retrieved on February 21, 2017 https://www.snapsurveys.com/blog/5-survey-demographic-questionexamples/ Victorino Abrugar, “10 Reasons Why Filipinos Don’t Succeed In Business”, 2013. Retrieved on February 21, 2017 http://businesstips.ph/10-reasons-why-filipinos-dont-succeedin-business/ 52 APPENDICES APPENDIX A Selected Factors That Contributes To The Success Of Preferred Restaurants In Pulilan, Bulacan Survey Questionnaire for the Customers Name: (Optional) ___________________________ Civil Status: ( ) Single ( ) Married ( ) Widow Age: _____ Gender: ( ) Male ( ) Female Direction: Check on the number that corresponds to your answer. Numerical Rating 5 4 3 2 1 Verbal Interpretation Highly Agree Agree Moderately Agree Slightly Agree Disagree Location 5 4 3 2 1 4 3 2 1 4 3 2 1 1. The business is in a populated area. 2. The business is a clean and far from polluted area. 3. The business has a spacious area. 4. The business is accessible and near in school, malls and church. 5. The business is located in strategic place. 5 Food Quality 1. The food is fresh and clean. 2. The hot food is served hot and the cold food served cold. 3. The Quality of food is nutritious and delicious. 4. The food servings are enough to satisfy the customer thirst and appetite. 5. Variety of food is always available. 5 Employees Productivity 1. The employees are wearing proper uniform and have pleasing personality. 2. The employees are practicing personal hygiene. 3. The employees are responsible and punctual to their task. 4. The employees are courteous and kind to the customers. 53 5. The employees are healthy and physically fit. 5 Facilities and Equipment 1. The facilities are clean and conducive for dining and eating 2. All equipment are sanitized. 3. The facilities are well-maintained and properly ventilated. 4. There is sufficient tables and chairs for the dining area of customers. 5. Restrooms are always available. 4 3 2 1 5 4 3 2 1 Pricing 1. The foods are affordable. 2. All the foods and drinks are reasonably priced. 3. The customers can always avail of the different promos given by the establishment. 4. Variety of foods selection is offered daily at discounted price. 5. Sets of menu price is manageable and within the budget. 54 Selected Factors That Contributes To The Success Of Preferred Restaurants In Pulilan, Bulacan Survey Questionnaire for the Managers and Supervisors and Employees. Name: (Optional) ___________________________ Age: _____ Gender: ( ) Male ( ) Female Civil Status: ( ) Single ( ) Married ( ) Widow Years in Industry: _____ (Presently Employed) Direction: Check on the number that corresponds to your answer. Numerical Rating 5 4 3 2 1 Verbal Interpretation Highly Agree Agree Moderately Agree Slightly Agree Disagree Location 5 4 3 2 1 5 4 3 2 1 2. The hot food is served hot and the cold food served cold. 3. The Quality of food is nutritious and delicious. 4. The food servings are enough to satisfy the customer thirst and appetite. 5. Variety of food is always available. 5 Employees Productivity 4 3 2 1 4 3 2 1 1. The business is in a populated area. 2. The business is a clean and far from polluted area. 3. The business has a spacious area. 4. The business is accessible and near in school, malls and church. 5. The business is located in strategic place. Food Quality 1. The food is fresh and clean. 1. The employees are wearing proper uniform and have pleasing personality. 2. The employees are practicing personal hygiene. 3. The employees are responsible and punctual to their task. 4. The employees are courteous and kind to the customers. 5. The employees are healthy and physically fit. Facilities and Equipment 1. The facilities are clean and conducive for dining and eating 2. All equipment are sanitized. 5 55 3. The facilities are well-maintained and properly ventilated. 4. There is sufficient tables and chairs for the dining area of customers. 5. Restrooms are always available. Management 1. Gives salary on time. 2. Provide feedback in the performance of the employees. 3. Plans of meeting the target sales through promotional sales. 4. Can address any problem/complain that the business may meet during the operation. 5. Has a good relationship with their employees. 5 4 3 2 1 56 APPENDIX B VALIDATION LETTER 57 APPENDIX C LETTER TO THE RESPONDENTS 58 59 60 61 62 63 APPENDIX D REQUEST LETTER 64 APPENDIX E LETTER TO THE ADVISER 65 APPENDIX F LETTER TO THE STATISTICIAN 66 JOEL C. JAVIER Address: 252 A MabIni St. Poblacion, Pulilan, Bulacan Mobile no: 09164118310 Email address: joel.infinity8@yahoo.com Objective: To acquire a challenging career in a reputable company where I can help the company attain its objective by contributing my abilities and knowledge. Gain more experience, develop and enhance other skills, so that in the future become a valuable asset of the organization. EDUCATIONAL BACKGROUND TERTIARY : BULACAN STATE UNIVERSITY Bachelor in Technical Teacher Education Major in Food Service and Management 2013-Present HIGH SCHOOL : ST. DOMINIC ACADEMY Pulilan, Bulacan 2009-2013 ELEMENTARY : ELITE REIGN LEARNING INSTITUTE Pulilan, Bulacan 2005-2009 Relevant Skills Ability to interact positively with a wide range of people. Always arrive at work with a big smile. Create a great working relationship with my co-workers. Always flexible hours. Have knowledge in food handling, food and beverage service and table setup. Neat, clean and professional appearance. TRAINING AND SEMINARS ATTENDED National Certificate II in Food and Beverage Services TESDA Guiguinto, Bulacan Sweet Delights Workshop Robinsons Pulilan, Bulacan House Keeping Seminar BSU Malolos, Bulacan PERSONAL INFORMATION Age : 19 Date of Birth : August 7, 1997 Place of Birth : Malolos, Bulacan Gender : Male Civil Status : Single Citizenship : Filipino Height : 5’9’’ Weight : 67 Kgs 67 Religion : Languages Spoken : Roman Catholic English, Tagalog CHARACTER REFERENCES RICHEL KALAW Professor Guiguinto, Bulacan 093221797355/09328618812 AILEEN ESPINO E.V.V.D.M.H.S Faculty Plaridel Bulacan 09256061428 ELVIRA LOGATOC Tito Arts Catering Services Supervisor Pulilan, Bulacan 09175260110 I hereby certify that the above information are true and correct to the best of knowledge…… JOEL C. JAVIER APPLICANT 68 MARILOU D. FLORES Address: #077 Taal, Pulilan, Bulacan Mobile no: 09420622889 Email address: thengflores@ymail.com Objective: To obtain a teaching position that help me grow personally and which I can apply my knowledge and skills. EDUCATIONAL BACKGROUND TERTIARY : DIVINE WORLD COLLEGE General Clerical Course 1988-1990 BULACAN STATE UNIVERSITY PULILAN EXTENSION Bachelor of Technical Teacher Education Major in Food and Service Management 2013-Present HIGH SCHOOL : OCCIDENTAL MINDORO NATIONAL COLLEGE San Jose, Occidental Mindoro 1985-1988 ELEMENTARY : MAPAYAPA I ELEMENTARY SCHOOL San Jose, Occidental Mindoro 1979-1985 Relevant Skills Ability to interact positively with a wide range of people. Always arrive at work with a big smile. Create a great working relationship with my co-workers. Always flexible hours. Have knowledge in food handling, food and beverage service and table setup. Neat, clean and professional appearance. Working Experience Day Care Worker June 2006-Present Taal Day Care Center Taal, Pulilan, Bulacan TRAINING AND SEMINARS ATTENDED “Re-echo Training on Sweden’s Teaching Strategies and Techniques” Hiyas Convention, Malolos, Bulacan May 16, 2008 “Animating the Methods and Techniques of Teaching for Effective Learning” Municipality of Pulilan, Bulacan May 27, 2008 “Early Child Care and Development” Municipality of Pulilan, Bulacan 69 June 13, 2009 “Teaching Strategies, Blocks of Time at First Aid for Kids” Hiyas Convention, Malolos, Bulacan May 18, 2009 “Training on Values and Pediatric and Cardio-Pulmonary Resucitation” Hiyas Pavillion, Malolos, Bulacan May 19, 2011 PERSONAL INFORMATION Age : 44 Date of Birth : June 2, 1972 Place of Birth : Occidental Mindoro Gender : Female Civil Status : Married Husband : Randy C. Flores Citizenship : Filipino Height : 5’4’’ Weight : 109 lbs. Religion : Iglesia Ni Cristo Languages Spoken : English, Tagalog Profession : Child Development Teacher CHARACTER REFERENCES RICHEL KALAW Professor Guiguinto, Bulacan 093221797355/09328618812 AILEEN ESPINO E.V.V.D.M.H.S Faculty Plaridel Bulacan 09256061428 ELVIRA LOGATOC Tito Arts Catering Services Supervisor Pulilan, Bulacan 09175260110 I hereby certify that the above information are true and correct to the best of knowledge…… Marilou D. Flores APPLICANT 70 FLOYD E. FAJARDO Address: 569 Le Greenhills Street. Tibag, Pulilan, Bulacan Mobile no: 09759929148 Email address: ploydpahardo@yahoo.com Objective: To acquire a challenging career in a reputable company where I can help the company attain its objective by contributing my abilities and knowledge. Gain more experience, develop and enhance other skills, so that in the future become a valuable asset of the organization. EDUCATIONAL BACKGROUND TERTIARY : BULACAN STATE UNIVERSITY Bachelor in Technical Teacher Education Major in Food Service and Management 2013-Present HIGH SCHOOL : ST. DOMINIC ACADEMY Pulilan, Bulacan 2009-2012 ELEMENTARY : Segundo EsguerraSr. Memoriam Elementary School Pulilan, Bulacan 2007-2009 Relevant Skills Ability to interact positively with a wide range of people. Always arrive at work with a big smile. Create a great working relationship with my co-workers. Always flexible hours. Have knowledge in food handling, food and beverage service and table setup. Neat, clean and professional appearance. TRAINING AND SEMINARS ATTENDED National Certificate II in Food and Beverage Services TESDA Guiguinto, Bulacan Sweet Delights Workshop Robinsons Pulilan, Bulacan House Keeping Seminar BSU Malolos, Bulacan PERSONAL INFORMATION Age : 21 Date of Birth : January 27, 1996 Place of Birth : Pulilan, Bulacan Gender : Male Civil Status : Single Citizenship : Filipino Height : 5’8’’ Weight : 60 Kgs 71 Religion : Languages Spoken : Roman Catholic English, Tagalog CHARACTER REFERENCES RICHEL KALAW Professor Guiguinto, Bulacan 093221797355/09328618812 Hon. Restituto Esguerra Councilor Pulilan, Bulacan I hereby certify that the above information are true and correct to the best of knowledge…… Floyd E. Fajardo APPLICANT 72 KEVIN MARCO M. BANTOG Address: 718 San Francisco St. Poblacion, Pulilan, Bulacan Mobile no: 09058228458 Email address: kevinmarco_bantog16@yahoo.com Objective: • • To utilize my lively and energetic attitude in teaching student with great enthusiasm; To learn how to motivate, improve on leadership quality, improve creativity, and establish oneself as the most competent educator. EDUCATIONAL BACKGROUND TERTIARY : BULACAN STATE UNIVERSITY Bachelor in Technical Teacher Education Major in Food Service and Management 2013-2017 HIGH SCHOOL : Dampol 2nd A National High School Pulilan, Bulacan 2009-2013 ELEMENTARY : Pulilan Central School Pulilan, Bulacan 2005-2009 Relevant Skills Ability to interact positively with a wide range of people. Always arrive at work with a big smile. Create a great working relationship with my co-workers. Always flexible hours. Have knowledge in food handling, food and beverage service and table setup. Neat, clean and professional appearance. TRAINING AND SEMINARS ATTENDED PRACTICE TEACHING SEMINAR Bulacan State University National Certificate II in Food and Beverage Services TESDA National Certificate II in Bread and Pastry TESDA - MAX’S RESTAURANT NLEX MARILAO, BULACAN Kitchen Department April 22, 2015- June 4, 2015 73 - Shakey`s Restaurant Kitchen Department December 2015- March 2016 PERSONAL INFORMATION Age : 20 Date of Birth : January 5, 1997 Place of Birth : Malolos, Bulacan Gender : Male Civil Status : Single Citizenship : Filipino Height : 5’9’’ Weight : 85 Kgs Religion : Roman Catholic Languages Spoken : English, Tagalog CHARACTER REFERENCES RICHEL KALAW Head TechVoc Department in Richwell Colleges 093221797355/09328618812 Eva De Jesus Teacher II 09333724650 DR. ALODIA ZAPATA Professor/ BTTE Chairman of College of Education Bulacan State University 09420375246/09361785056 I hereby certify that the above information are true and correct to the best of knowledge… Kevin Marco M. Bantog APPLICANT