ABSTRACT
Title
: The Future of Travel Agencies in the Midst of Digital Age in
Selected Areas in Bulacan: An Assessment
Researchers
: Bordador, Kathleen Kay Y.
Casiple, Regebelle C.
Corral, Rizanne Jocelyn C.
Del Rosario, Vida Margarita P.
Enrile, Mariella S.
Mendoza, Norman Alexis S.
Montenegro, Jed Aric Nino M.
Adviser
: Ricky Boy Garcia, MBA
Degree
: Bachelor of Science in Travel Management
: Bachelor of Science in Hospitality Management
Year
: 2019
This study aimed to assess the future of travel agencies in the midst of
digital age in selected areas in Bulacan. The researchers used document review, desk
review and instrument in this study. The participants of this study were 100
respondents who are at least 18 years old and above, have an experienced booking
through both travel agency and online travel applications.
Based on the result, majority of the respondents are ages 25-39 years old and
belongs to the age bracket called Generation Y or the Millennials. Out of 100
participants, 62% were female and 38% were male. The researchers concluded that
Travel Agency will still be effective as it is today and can even be more effective 5
years from now despite of the modernization of the technology.