BUS401L Group Members Contribution Matrix – Phase One
This is to assure and provide an evidence for the contribution of each group member (GM),
according to the requirements of each phase (Note: Each GM’s grade will be granted according to
the quality of her/his work):
Please fill the following matrix, WRITE down your Name in the cell corresponding to each
element of the following:
Phase 1: Concept Generation and Market Analysis
Points
Group Member
Group Member
Group Member
1
2
3
Business Description
●
Sandy Ayman
Vision Statement
●
Sandy Ayman
Mission Statement
●
Sandy Ayman
Business
●
Sandy Ayman
Objectives/Goals
Market Analysis
-
Market Need
●●
Farah Hisham
-
Market
●●
Farah Hisham
●●
Farah Hisham
Attractiveness
-
Market
Segmentation
Industry Analysis
PESTLE Analysis
●●●
Raghad Khaled
Porter’s Five-Force Model
●●●
Raghad Khaled
IPM
●●
Raghad Khaled
Strategic Group
●●
Raghad Khaled
●●●
Sandy Ayman
SWOT Analysis (External
& Internal Factors)
Summary (if applicable)
Total points for this Phase
●
24 Points