Outsourcing
Print on demand
Print on demand
• sourcing and selling products from a
supplier.
• do not pay for the product until after
you’ve already sold it.
• control over how your product looks
• Depending on your supplier, they can
add more areas of design
• Online POD shops: printify, printful,
gooten,
Pros
• offer personalize merchandise
• Less competitive- own audience
• add new products whenever you
want.
• easier to build a brand
• Set the price
• don't need to invest in your own
printing equipment
Cons
• the fulfillment time is usually longer
than traditional dropshipping or other
ecommerce models.
• More expensive-unique
• Need a creative person
• Lower margin profit
How does print on
demand
work in practice?
Print On Demand, yes, but
how does it work?
1. Create your account on any platform
2. Choose a products you want to sell:
3. Sending your visuals
4. Automatic creation of products in your shop
5. 1st order of a customer on your shop (yay!)
Nice job, now you are rich!
…..Okay, maybe it won’t be that easy
Pick an
idea
STEP 1:
CHOOSE YOUR
NICHE &
PRODUCTS
Validate it
Pick your niche, where you can succeed
Validate your ideas ( Google trends, Reddit,
facebook, Twitter, Pinterest)
Perfect
Products
Find a product which can make sense for your
niche
Check it
out
Check out other stores and marketplaces if your
idea is already being sold at somewhere
STEP 2: GET YOUR DESIGNS & WEBSITE
READY
Most crucial step
Create your own design or modify copyright free products
IMPORTANT: Avoid using copyrighted products at all cost, be cautios with it
 Create you own website - Shopify, BigCommerce, WordPress
Set up essential pages
STEP 3: CHOOSE
YOUR PRINT
PROVIDER & ADD
PRODUCTS TO
YOUR STORE
Analyse every offer you can
found from every point of
view
Find the one which best
suits you
Examples: Printful, Gooten,
Printify, Print Aura,
Inkthreadable
Crucial to promote your business, don’t be just another website
in vast sea of the internet
STEP 4:
PROMOTE
YOUR STORE
Set up major social media account ( Youtube, Twitter, Facebook,
Pinterest, Instagram), avoid overdoing your efforts
Use the 80/20 rule
Optimize Your Site Through SEO
Write Top-Quality Blog Posts
STEP 5: CHECK PERFORMANCE,
EXPERIMENT & MAKE IMPROVEMENTS
ANALYSE YOUR PERFORMANCE
ADJUST EVERYTHING YOU NEED
IN ORDER TO OPTIMISE YOUR
SALES
TAKE SOME NECESSARY RISKS