Dropshipping Masterplan: Everything from A to Z by Key Fluellen How I started I began dropshipping in 2017 by designing shirts, sweaters, hoodies, hats, and socks. Without much knowledge of what dropshipping was and how sales worked, I grossed about $1k over the course of 3 months before I gave up. I dabbled in stocks, stock options, and real estate before I finally came back to dropshipping in 2019. I was seeing a lot of successful Shopify online stores and I could not figure out how it was being done until I randomly watched Youtube videos about marketing, products, suppliers/vendors, influencer marketing, shopify apps, and more. A whole new world opened up. I hit $43,378 in sales from July 2019 - November 2019 (Shown to the right. This was really within 4 months because I opened the shopify store in July but didn’t utilize it until the end of August b/c I was using eBay). By February 2020, I was hitting $2k PER DAY. I’ve built on this knowledge, incorporated the hundreds of hours of watching videos, testing ads, and taking marketing courses into this one Dropshipping Masterclass. Take your time. Go step by step and you’ll be a successful business owner in no time. Enjoy! Contents ➔ What is Dropshipping? ➔ Start Up Costs (if any) ➔ Finding Products ➔ Suppliers ➔ Setting Up Your Shopify Store ➔ Shopify Apps ➔ How to Create Winning Ads ➔ Influencer Marketing ➔ Facebook/Instagram Ads ➔ BONUS - How to Dropship on eBay (no website needed) Dropshipping is a type of retail fulfillment method where a store doesn’t stock products because it purchases the products from a third-party supplier. This means a store owner can list products from a supplier on their website without buying the product first. When the store owner gets a sale, they buy it from the supplier at a cheaper price. The supplier then sends the product directly to the customer. The store owner makes profit by being the middle man. Refer to model on the right. Dropshipping can be done from anywhere in the world. You can facilitate the sales of products in the United States while on vacation in Japan. I truly believe that if you aren’t making money online by 2020, then you’re already behind. Most people use the internet as a connection to family, friends, and products without ever thinking about being a facilitator. The ability to make money online is a skillset that you can use to create the life you’ve imagined. By acquiring this knowledge, you will be able to sell solutions to others that need help (i.e. this course I’m selling) or use it to grow your own store. This is not a get rich quick scheme. It requires work and passion to manage an online store before it becomes automated and runs it self. The reward can be high for owning a profitable online store. I’ve seen a store that earned $5k a month in sales be sold for $15k on Flippa.com. Yes, there are people who only build dropshipping stores to get enough sales so that they can sell them for large sums of money. The possibilities are endless. This course was created to inform the average person on how to build a successful dropshipping business without having any prior knowledge, but the value packed in this course can also help an expert. Whatever your experience level is, I can almost guarantee that you’ll learn something you did not know before. You will see me endorse the hosting website, Shopify, a lot in this course. It is the only website that I use to host any stores. Shopify.com is my favorite store host because of the super simple layouts. You can literally create a website within 30 minutes using one of the preset themes. A theme is a website template that Shopify lets you choose based on how you want to display your products. It is easy to set up and use, plus the app integrations are the best in the industry. You can add the Facebook and Instagrams apps so you can sell directly from those platforms. The analytics provided by Shopify about your audience will help you garner more sales when running ads. There are apps that will allow you to dropship your own clothing brand designs (which I’ll provide for you). Also, whenever a customer visits your website or buys from you, it automatically starts an email list for you to market to. I could go on and on but I figured this is a good time to get into the information! Alright, let’s go! Start Up Costs ● Shopify gives you a FREE 14-day trial ($29/month after) ● GoDaddy.com for $12.99 website domain (optional) Tip ● Your first influencer ad for $15 or less Having a domain name is essential but you can also wait until you get a sale to pay for it. Products When looking for winning products to put on your store, it’s not only important to think about what you would buy, but what others are already currently buying. This is why I do product research. Go to Oberlo.com and see what items in any niche have over 700 orders with good reviews. This is simple, yet effective. Another way is to look at your own social media feeds. There are ads put in front of you everyday. Start paying attention to video views, page likes, and see what is going viral then find it on Oberlo and add it to your store. Do not be limited to this list. Anything can sell with great marketing! Winning Product Categories ● Clothing/Shoes ● Pets ● Babies/Kids ● Hobby ● Kitchen ● Gaming ● Home and Garden ● Arts and Crafts ● Sports and Fitness ● Hair/Hair Care All of these can be found on Oberlo.com, Aliexpress.com, & DHgate.com How to Strategically Present & Price Products If you picked your products from an app connected to your Shopify store, then you can just push the products to your store automatically from that app. It will include the price, pictures, and a description. You should definitely edit the price and description before pushing the products to your store.. If you pick your products from a supplier that isn’t on the Shopify App Store, then you’ll need to copy and paste their pictures & create your own descriptions (make sure you don’t include their logos). Go look at some of your favorite website’s products descriptions. I’ve noticed men like the product benefits simple & straight forward. Women love to read & indulge in what they’re buying so a beautifully typed product description can go a long way with women. So you’ve found a product, you know how much it's going to cost you, now you want to determine how much you should sell it for. When pricing your product, factor in shipping cost so you can offer free shipping because the shipping cost is already built into the price. Free shipping can be a main promo or selling point. You also want to look at what the product is going for on other stores. Remember you don’t want to price yourself out of a sale because of it being too cheap or too expensive. People equate good quality with a fair price so don’t cheat yourself & price everything too low. But you also don’t want to be selling a $10 item for $500. Find a happy medium. Suppliers The next 3 slides will have suppliers listed for these categories Clothing Suppliers Shoes Hair Bundles Download “Whatsapp” on your phone to contact the suppliers and request their inventory catalogue. Clothing Suppliers 1. Boutique Clothing Supplier, Queena. Whatsapp +86 131 6969 8501 2. Boutique Clothing Supplier, Feiby. Whatsapp +86 177 6713 3960 3. Boutique Clothing Supplier, Michell. Whats app +86 135 7058 5045 To create your own clothing brand, add these 2 apps to your shopify store: Printful (printful.com) and AOP (all over print) (Yes, you can sell your own branded items without having to pay for the inventory upfront. Dropshipping is cool, right?) Shoe Suppliers 1. Chongdu Love Shoes. Whatsapp +86 180 8007 9212 2. Belin Fashion. Whatsapp +86 132 7332 5602 3. Zara. Whats app +86 151 5735 5981 4. Cheerie Group. +86 136 9989 9676 Hair Suppliers 1. Queen Hair Factory. Whatsapp +86 185 6287 5375. Instagram @QueenHairFactoryOfficial 2. HD Lace Supplier. Whatsapp +86 139 6422 4720 3. Angie VIP Sister Hair. Whats app +86 135 7002 1950. Instagram @Angie_VipSisterHair Setting Up Your Shopify Store Go to Shopify.com and sign up for the free 14-day trial. Click “Apps” on the left menu. Then click “Visit the Shopify App Store”. Search for Oberlo and add it to your store. You can now search for products and add them to your store. Click this link for a step by step tutorial on setting up the rest of the store, which is fairly easy after you’ve picked your products. Use Canva.com to create a logo for free. You can also make promo pictures for free on there. Use Unsplash.com for free stock photos Tip Send the link to close friends & family for feedback on the site before you launch! Browse the Free Themes and see which one would display your products best. After you’ve picked your theme, when editing, change the layout colors to something that goes with your logo colors and is easy on the eyes when viewing your products. Click through all of the settings and play around to make a beautiful landing page. The first thing I want to see when clicking a website link is a picture of the product/brand that is so stunning it grabs my attention and makes me keep scrolling because I’ve become so interested and curious in this product/brand. After I’ve scrolled no more than half way down, I want to see why I should buy from this company (company introduction or mission statement, company history, etc. I need to see something reassuring. Then by the end of the page, I need to see things that seals the deal (shipping policy, return policy, contact form, etc. After editing, don’t forget to save and publish. To make the website menu, watch this short video link. To add store policies like refund, shipping, etc watch this short video link. Don’t forget to save. Shopify Apps ● Pixel Pop Ups & Banners ● Privy ● MyReviewfy ● Countdown Cart ● Sales Pop ● Free Trust Badge Click “Apps” on the left side of the home screen then “Visit Shopify App Store”. Download these from the Shopify app store. These apps will help your site convert website traffic into sales. Spend some time looking around the app store. You’ll be surprised at what you find for free! How to Create Winning Ads Scroll down your social media feeds right now and see which ads catch your attention. Study the ads that make you look at the photo long enough to be interested in what they are selling so you read the caption, then eventually click the link. The ad was mostly likely simple, precise, and informative. Use canva.com to add text to your product photos that describe any features/benefits of the product or the benefits of taking a look at your store. For example, “10% off only today” or “Biggest selection of women’s shoes” plus a call to action like “Shop now. Don’t miss out on today’s sale”. The image on the top is a great example of a Facebook/Instagram ad. Ads that you pay influencers to post on their page can be a bit more specific when trying to target a specific audience. Things like “Black-Owned” or “Military Vet” are good to put on these ads like the bottom image. Influencer Marketing Tip You can use their engagement rate as a negotiating tactic. The most effective and cheapest way to get your ad in front of the most people is through influencer marketing. An influencer is a brand or person that has a large social media following (10k or more). You can use niche pages or individual people. You pick an influencer to use based on what you’re selling. For example, you’re selling women’s clothes, pick a fashionable influencer or a niche page that focuses on style. Check their page’s engagement rates on phlanx.com. Shoot for 3%-8% engagement rates. Then check their posts and comments to make sure it’s not just fake pages or comments. When contacting a page that you like, keep it short and simple: “Hello! Love your page! What are your promo rates?” If the page isn’t that big, you can also offer to send a free product in exchange for free promo. Influencer Pricing 10k - 50k followers: $5 - $15 50k - 200k followers: $15 - $25 200k - 350k followers: $20 - $35 350k - 500k followers: $30 - $55 500k & up followers: $50 & up I suggest not going over these pricing limits for ads. If one page is too expensive, there’s always another one within your budget. Facebook/Instagram Ads I do not recommend trying to run these types of ads if you have a small budget. The way Facebook/IG have set up their ad platform makes it hard to reach paying customers without having a lot of money to test out analytics and audiences. The key to these ads being profitable is finding the correct audience. Facebook ads manager has a feature that will allow you to find an audience through their interests, hobbies, age, income level, location, etc. Getting these selections right is essential to running a profitable ad. Explaining Facebook/IG ads is a task in itself. If you’re to the point where you have a couple hundred bucks to throw into marketing, please reach out to me on IG @KeyFluellen and I will be glad to help. How to Dropship for FREE on eBay (No Website Needed) Sign up and start setting up your account. Choose a name that fits what you’re selling. (Examples: Electronic Market, Gadget World, etc. Set up payment methods (PayPal is mandatory). Add your shipping and return policies. Set up a Gmail for the store and use that to set up the PayPal. List products from Target.com, Walmart.com, Home Depot, Amazon, Lowes, etc. (Fast shipping, good quality) Products that are selling on eBay: Toys, tools, clothes, sneakers, baby supplies, TVs, bluetooth headphones, workout equipment. Stick to items $50 or less to gain eBay’s trust then gradually start selling higher priced items. Copy the store’s pictures & description (without their logo) into the eBay listing description, add model # (if any). Make sure you’re selling at a profit. Copy customer’s EXACT shipping address into the store when you order & ship item to them. Make sure there’s no receipts/invoices in the package. Remove listing if it doesn’t sell after 3-5 days. You can create as many listings as you want. See what sells. Rinse & repeat. *Extra Tip: Once you make enough, you can hire someone on Fiverr.com to post listings for you all day. Free Resources Canva.com - free graphic design (logos, videos, stock photos, & more) Unsplash.com - free stock photos Phlanx.com - instagram influencer research Message me on instagram @KeyFluellen if you have any questions/suggestions. Also, tell me how you liked the course! Leave a review on the course link :-) Thank you for taking the time to take my course and invest in learning a new skill set. Dropshipping can be done from anywhere in the world. This knowledge can bring financial and physical freedom when applied correctly. I hope that you live the life you’ve always dreamed of. Enjoy!
