FACULTY OF MANAGEMENT SCIENCES
DEPARTMENT OF MANAGEMENT AND
ENTREPRENEURSHIP
ENTREPRENEURSHIP I
(ENT115D)
STUDY GUIDE 2022
Compiled by: ET du Plessis and F du Plessis
January 2021
ENT115D
i
TUT
TABLE OF CONTENTS
Page
THE STUDY GUIDE
1
PREFACE
2
1.
SECTION A: ORGANISATIONAL COMPONENT
3
1.1
Subject description
3
1.2
Admission requirements
3
1.3
Subject lecturer
3
1.4
Timetables
4
1.5
Instructional strategy and approach
4
1.6
Evaluation
4
1.6.1 Requirements for passing
5
1.6.2 Class tests and assignments
5
1.6.3 Absence from lectures and tests
5
1.6.4 General – Sitting for tests and examination
5
1.7
Prescribed books and references
6
1.8
Instructions for using the study guide
6
1.9
Suggestions for studying this instructional offering (subject)
6
1.10
Description of illustrative action when determining learning objectives
7
2.
SECTION B: STUDY COMPONENT
8
2.1
Curriculum – First Semester
8
2.1.1
Unit 1 – Entrepreneurial skills in perspective
8
2.1.2
Unit 2 – Basic business concepts and the business environment
8
2.1.3
Unit 3 - Innovation
9
2.1.4
Unit 4 - The identification and development of business ideas
9
2.1.5
Unit 5 – The viability of a business idea
10
2.1.6
Unit 6 – Setting up a business
10
2.1.7
Unit 7 – Financing the capital requirements of a small business
11
2.1.8
Unit 8 – The business plan
11
ENT115D
ii
TUT
THE STUDY GUIDE
1.
Serves as a frame of reference for the contents of the subject;
2.
Guides the students and the lecturer for the preparation of classes and the
education situation;
3.
Provides guidelines for self-study;
4.
Only forms the basis for the presentation of the subject. The mission of TUT
refers to the presentation of state-of-the-art technology. Lecturers have the
right to add new developments in the specific subject field to the education
of the students and to examine students on this addition.
The study guide does not limit the scope of the examination. Test and examination
questions may be obtained from additional sources and lectures or applications
founding practice.
Remember that this learner guide serves as a guideline towards preparing
for the tests examination.
© COPYRIGHT: TUT
All rights reserved. Apart from any fair dealing for the purposes of research
criticism or review as permitted under the Copyright Act, no part of this book may
be reproduced or transmitted in any form or by any mean, electronic or mechanical,
including photocopy and recording, without permission in writing from the
publisher.
ENT115D
1
TUT
PREFACE
A hearty welcome from the Department of Management and Entrepreneurship to
all students from other departments at the start of this academic year.
We trust that you are well motivated to prepare yourself becoming a manager as
you are one step nearer. This instructional offering (subject) is a very important
link in reaching this objective. It is therefore, of the utmost importance that you
should work through this study guide with great care.
The study guide consists of two sections, namely:
1.
An organisational component: this contains information on the syllabus,
lecturers, timetable, test dates, etc.
2.
Study component: this contains information to direct your studies by means
of learning objectives you have to reach.
The purpose of this module is to equip the learner with the knowledge, skills and
competence to understand entrepreneurial drive and acquire knowledge and skills
in the following areas: drafting a business plan; the sources of finance, and the
importance of forecasting financial requirements in the context of entrepreneurial
ventures. These skills will assist entrepreneurs in successfully starting and running
a business.
The tuition comprises a basic theoretical component which will be put into practice
by way of case studies. You will need to practice developing this theoretical
knowledge in order to apply it in the business world.
If you, as students are motivated, can work hard and attend your classes with the
correct attitude, you will undoubtedly achieve success in this subject. Your lecturer
ENT115D
2
TUT
will do everything in his/her power to assist you with your academic problems and
advise you were required. Make a note of your lecturer’s consulting hours and do
not hesitate to ask him/her for assistance.
Always remember that you are preparing yourself for a highly reputable and
interesting profession. You should therefore act accordingly and have a positive
approach towards your studies.
Decision-makers need information that is new, relevant and that leads to actions.
ENT115D
3
TUT
1.
SECTION A: ORGANISATIONAL COMPONENT
1.1
SUBJECT DESCRIPTION
Entrepreneurship is a subject designed to guide you as a future
entrepreneur into the scenario of a business manager. The theoretical
knowledge is required to execute the administrative functions of the
business owner successfully. During this semester, the emphasis will be on
how to start a business, business plan, innovation and entrepreneurial skills.
1.2
ADMISSION REQUIREMENTS
As the subject forms part of the syllabus for obtaining a diploma, the normal
university admission requirements apply.
1.3
SUBJECT LECTURER
Your subject lecturer for
the current year is:
Telephone number: (w)
Office location:
Consulting hours:
Monday:
Tuesday:
Wednesday:
Thursday:
Friday:
1.4
TIMETABLES
You will by now have received your timetables. Your lectures comprise at
least two double periods per week, for the day class students.
ENT115D
4
TUT
1.5
INSTRUCTIONAL STRATEGY AND APPROACH
The subject Entrepreneurship I has been planned in such a manner that it
will be offered in Semester 1.
The weekly programme comprises:
At least four lectures x 30 minute per week
Preparation: at least 2 hours per week
Individual Assignment, Group assignments and self-study: Own time table
in your room is highly advised.
In accordance with the instructional policy of this University it is accepted
that students should develop their academic and scientific abilities in order
to become independent scientific practitioners who are capable of
contributing, in a creative manager, to the development of the science. This
boils down to a pro-active purposeful approach to training which represents
a move away from the traditional lecturer-oriented instructional approach to
a more dynamic student centered learning approach.
In order to pass this subject it is necessary for you to identify your priorities
at this stage already so as to conform to the requirement of regular
preparation that is set by this department.
1.6
EVALUATION
1.6.1 Requirements for passing
Continuous assessment:
Test 1 – 0nline 20%
Test 2 – Sit in 20%
ENT115D
5
TUT
Test 3 – Online 20%
Test 4 – Summative sit in 40%
The pass mark per semester IS 50%.
Should you experience problems with the semester mark posted on the noticeboards, you should lodge your objection with the lecturer within THREE DAYS.
1.6.2 Class tests, Practicals and Assignments
The marks you receive for class tests, case studies and assignments all add
up to your predicate mark. Your lecturer will announce the study unit themes
and the dates on which tests will be conducted. Case studies and
assignments will only be marked if they are prepared according to
instructions and handed in on or before the due date.
1.6.3 Absence from lectures and tests
Prior arrangements have to be made where possible. The onus is on
students to catch up with work already done.
All tests are compulsory.

A valid doctor’s certificate must be handed in to the lecturer at the
first class after the test.

No supplementary tests are permitted.
Note: A supplementary test, if granted by the lecturer, will be scheduled
after the valid doctor’s certificate was handed in. If a student misses
this test no further tests will be permitted.
1.6.4 General – sitting for tests and examinations
Students are required to have their student cards with them for checking by
the invigilator when writing scheduled tests and examinations.
ENT115D
6
TUT
Semester examinations on study unit themes as indicated by the lecturers
will be conducted at the end of the first and second semester.
When sitting for examinations, students are required to provide their identity
documents as well as the proof of admission to the examination issued to
them. The document issued as proof of admission to the examination does
not imply that you have obtained a satisfactory year mark for admission.
The study unit themes covered in the first semester examination will not be
examined again in the second semester examination.
1.7
PRESCRIBED BOOKS AND RECOMMENDED READING
Prescribed Textbook :
NIEUWENHUIZEN,C.,2019.Entrepreneurship an African Perspective.
Cape Town : Juta
1.8
INSTRUCTIONS FOR USING THE STUDY GUIDE
The number of periods as well as the chapters which will be covered for
each syllabus theme is indicated in the study component.
For each study unit exit level outcomes are set, and you should reach these
objectives after intensive study of each study unit. In order to master the
exit level outcomes, it is recommended that you follow these methods of
work.

Where applicable, read the chapter(s) concerned as indicated in the
study component before each lecture.

After the lecture, study the learning content in depth. Get down to its
core and test yourself on the basis of the assessment criteria. This will
enable you to reach the exit level outcomes by means of self-study.

Reformulate each outcome as a question (e.g. exit level outcome: “After
having studied this study unit theme, you should be able to evaluate the
effectiveness of a system in the office. Reformulate as a question:
ENT115D
7
TUT
“Evaluate the effectiveness of mailing procedure from the system point
of view.”
1.9
SUGGESTIONS FOR STUDYING THIS INSTRUCTIONAL OFFERING
(SUBJECT)
The following are a few general guidelines for mastering the learning
contents of this subject.

Personal motivation to succeed in your studies is one of the most
important requirements. You must also try to understand the purpose of
each module and syllabus theme in order to understand the use to the
learning content and why you have to study it.

Take part in all discussions arranged by your lecturer and make your
own contributions/comments during lectures. Ask questions if you wish
to find out more about the subject. Make sure that you understand
everything.

Use a separate file for filing your notes, assignments and tests. Make
your own summaries of the work regularly. Also use this file for all your
assignments and to prepare your learning goals.

Do your self-study from scratch and work regularly. The volume of work
increase rapidly and it is not easy to catch up once you have fallen
behind.

Test yourself regularly to find out whether you have mastered the
assessment criteria. Discuss the topics with fellow group members to
familiarize yourself with the contents. Read periodicals, newspapers and
other reference works to keep yourself abreast of the latest
developments in your field of study.
ENT115D
8
TUT

Get into the habit of demonstrating your insights into the learning
contents by providing full explanations and examples, applications and
motivations to your answers. Answers with too few particulars and too
little detail are one of the main reasons why some students do not excel
as expected in this subject.

Try to understand continuously so that the learning contents of each
study unit contribute towards you becoming a better administrative
manager. This will give relevance to your profession.
1.10 DESCRIPTION OF ILLUSTRATIVE ACTIONS WHEN DETERMINING
LEARNING OBJECTIVES
VERBS USED MANAGEMENT SCIENCES ASSESSMENT STANDARDS
AND LEVELS OF UNDERSTANDING – LOW LEVEL= 1 HIGH LEVEL =6
VERBS
Analyse – level 4, apply - 3, assess-6, collaborate-2, compare-2, contribute-3,
debate-4, describe-1, design-5, determine-2, develop-5, devise (strategies)-5,
differentiate-4, discuss-2, evaluate-6, examine-6, explain-2, generate-2,
identify-1, interpret-2, investigate-3, motivate-6, present-3, reflect-3, research3, respond-6, select-1
2.
SECTION B: STUDY COMPONENT
2.1
CURRICULUM FIRST SEMESTER
2.1.1 STUDY UNIT 1: Entrepreneurial skills in perspective
Learning outcomes:
After studying this unit the students should be able:

Distinguish between skills and management skills and knowledge and
entrepreneurial competencies

Identify three groups of competencies, which are characteristics of
successful entrepreneurs.

Explain the meaning of internal and external locus of control.
ENT115D
9
TUT

Identify the entrepreneurial skills to the three groups of competencies
and an internal locus of control.
Assessment Criteria:

Discuss the difference between skills and management skills and
knowledge and entrepreneurial competencies

Identify three groups of competencies, which are characteristics of
successful entrepreneurs.

Discuss the meaning of internal and external locus of control.

Explain the entrepreneurial skills to the three groups of competencies
and an internal locus of control.
2.1.2
STUDY UNIT 2 Basic business concepts and the business
environment
Learning outcomes:
After studying this unit you should be able:

Explain the business environment with its impact on the business
Assessment Criteria:

Explain the relationship between a business and establishment

Discuss the classification of a business and its establishment in the economy

Explain the business environment
2.1.3 STUDY UNIT 3: Innovation
Learning outcomes:
After studying this unit the students should be able:

Distinguish between creativity and innovation.’

Explain the innovation process.

Describe the different innovation strategies.

Discuss the conditions for innovation.
ENT115D
10
TUT
Assessment Criteria:

Discuss the difference between creativity and innovation.’

Discuss the innovation process.

Describe the different innovation strategies.

Discuss the conditions for innovation.
2.1.4 STUDY UNIT 4: The identification and development of business ideas
Learning outcomes:
After studying this unit the students should be able:

Identify and explain the stages in setting up a business

Explain the cultivation of an entrepreneurs creative attitude

Explain the generation of business ideas

Discuss the generation and evaluation of business ideas
Assessment Criteria:

The three stages of setting up a business must be identified and
discussed.

Define creativity.

Determine your own level of creativity.

Improve the creativity of a team by using various creativity techniques.

The generation of ideas from the entrepreneur’s skills, expertise and
aptitude must be discussed

Discuss the development of your business ideas

Determine whether your business idea is feasible
2.1.5 STUDY UNIT 5: The viability of a business idea.
Learning outcomes:
ENT115D
11
TUT
After studying this unit you should be able:

Explain the term viability

Explain the term market research

Explain the needs analysis and characteristics of customers

Explain the structure of the business

Explain the mission statement and objectives of a business

Calculate the expected market share of the business

Calculate the expected net profit of a business

Explain the cash planning in a business
Assessment Criteria:

Determine whether a need exists for a product or a service.

The market share of the product must be calculated

The income that can be derived from the product or service must be
calculated.

Determine whether a sustainable profit can be made.

A cash budget to determine whether the business can service its
financial obligations as they occur must be drawn up.

Viability of start-ups is described.
2.1.6 STUDY UNIT 6: Setting up a business
Learning outcomes:
After studying this unit the students should be able:

Identify the factors that influence the choice of business form.

Identify the duties and legal requirements of various business forms.

Indicate a clear understanding of the labor legislation that should be
considered when starting a new business.

Identify the procedure that need to be followed when setting up a new
business
ENT115D
12
TUT
Assessment Criteria:

Discuss the factors that influence the choice of business form.

Provide an overview of the duties and legal requirements of various
business forms.

Demonstrate a clear understanding of the labor legislation that should
be considered when starting a new business.

Explain the procedure that need to be followed when setting up a new
business
2.1.7
STUDY UNIT 7: Financing the capital requirements of a small
business
Learning outcomes:
After studying this unit the students should be able:

Define the two primary sources of capital: own capital and outside
capital

Describe the major characteristics of Permanent, long-term, medium
term, and short term finance and its sources

Explain what is involved in choosing the applicable sources of finance
Assessment Criteria:

Distinguish between own and outside capital

Elaborate on the different forms of Finance available

Discuss what is involved in choosing the applicable sources of finance
2.1.8 STUDY UNIT 8: The business plan
Learning outcomes:
After studying this unit the students should be able:

Understand the purpose and principles of a business plan.

Identify the users of a business plan

Explain the business plan
ENT115D
13
TUT

Explain the structure of the business plan

Indicate guidelines for writing the business plan
Assessment Criteria:

Explain the reasons for drawing-up a business plan.

List the users of the business plan.

Explain the character of a business plan.

List the guidelines for writing the business plan.

Draft a business plan for your own business idea
ENT115D
14
TUT