1
Sta
ge
2
Stage
Aims
3
1
Tim
Procedure
ing
Interacti
on
Patterns
Lead-in
To grab
students’
5-6
attention
Ss listen to the video / try to guess
S
what it might be
Ss-T
T ask questions concerning what
S
think it might be/
T-Ss
Watch the video
2-3
2
Teacher tells a short story relating to
S-S
her personal experience concerning
Ss-T
this video
T asks students to share their
experience related to advertising
T gets feedback
Anticipated
problems/solutions
2-3
T asks questions in the context of the
Orientat
To generate
video however related to the listening
e
interest in the
task, they are going to complete
T-Ss
students theme/activate
to
schemata
listening
2-3
T sets the context
T-Ss
Ss might not no
Pre-
To pre-teach
T try to elicit the necessary
collocation “go
teach
vocabulary
collocation (go viral)
viral” T might have
vocabul
necessary for
T Drilling pronunciation
difficulties eliciting
ary
the task
T writes the form on the WB
it from them; Ss
T asks CCQ
might have
difficulties with
pronunciationg
Gist task To orientate
students to
T sets the task
2-3
T writes the question the are
the overall
supposed to answer on the board
content of the
T ask Qs to check the understanding
text and to
4
of the task
give them
2-3
Listening
practice in
T asks the students to discuss their
gist listening
answers together
T monitors
T-Ss
S-S
T sets the task
Detail
To get
T gives time for the students to read
task
students
questions in the task
practice at
3-4
listening for
detailed
T makes sure that Ss have no
difficulties understanding the task
4
comprehensio
n
T-Ss
Listening
T asks the students to work in pairs
5-6
and swap their answers to the task
S-S
Pair-work Ss work together; T
4-5
monitors
T gets feedback from the task
Ss-T
4
Stag
5
Stage
6
e
Aims
iming
Follow-up
to exploit the
3-4
activity
1
T
Procedure
Interaction
Pattern
T sets the task
T-Ss
listening for
Ss think over their ideas and put some ideas down;
S-S
speaking
T monitors
3-4
T gets feedback from Ss
Comments
I
II
Listen to the radio programme and answer the questions.
1
What one thing hasn’t changed about marketing?
2
What is the effect of giving people choice?
3
In what two ways does pricing affect people?
4
What are the two advantages of a viral video?
5
What four things are important if you want a video to go viral?
Imagine that you work for BMW and you want to launch your new 7serias in the market. Think how you will advertise the car to beat Mercedes.