TECHNOPRENEURSHIP
(Technology-Based Entrepreneurship)
Generating, evaluating and
presenting scalable business ideas
What is Technopreneurship?
• “Technology” and “Entrepreneurship”
– This is not just the effect of technology on businesses
but rather the process where progression in the lives
of the people happens.
– It is the process of using the developments brought
about by specialized knowledge to come up with
innovations in all the aspects of human life with the
aid of a creative and skillful mind.
– Birth of this field provides every entrepreneur a
challenge of exploring an untraveled path towards
greater success.
Technopreneurship can be defined as...
• Integration of Technology, Innovation and Entrepreneurship
• Act of turning “something” into a resource of high value by
converting good ideas into business ventures that relies heavily on
the application of human knowledge for practical purposes.
• Entrepreneurship in the field of technology.
• Firms in which technology plays a critical role in their operations.
• Process of engineering the future of an individual, an organization
or a nation.
• Application of the newest inventions and advancements in coming
out with new and innovative products through the process of
dissemination.
• Manufacturing of hi-tech products or making use of hi technology
to deliver product to consumers.
• Exhaustive use of and Exploitation of technology in making profit.
Views in Technopreneurship
• In the beginning, the
world is round...
• What if the world is
flat?
Strategy in Technopreneurship
The Red Ocean
The Blue Ocean
Technology-Based Entrepreneurship
“The first rule of any technology used in a business is that
automation applied to an efficient operation will magnify the
efficiency”
Bill Gates (1955 - )
“Technology is always evolving, and companies, not just
search companies, can’t be afraid to take advantage of
change.”
Eric Schimdt
“The use of technology as an integral and key element in the
transformation of goods or services.” – Randall Stross
Concerns on Technology
Entrepreneurship (Bailletti, 2012)
1. The operation of enterprises by scientists and
engineers
2. Identifying applications or problems with a
technology
3. Exploiting opportunities, starting new
applications or setting up new ventures
involving technical and scientific knowledge
4. Collaboration for technical change
Requirements of Entrepreneurship
• Requirements for Entrepreneurship
•  Money
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Savings, Banks, Family, Partners, Business,
VCs, Angels, Government,
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Target market analysis
Identified users, brief window of opportunity
(fad), early adopters, early majority
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Staff
Visionaries, Executors, Marketers, Financiers
Environment
Entrepreneurial Business Environment
•Government (Stable, effective legal, IP laws)
•Academic (incubators), R&D, VCs,
• Infrastructure, Internet, Roads, Hardware
• Tolerate failure “give second chance”
Starting a Company
• Plant the seed
– Idea, market, product/service, business
– Prototype and test the market
• TEAM (There’s no I in team)
– Vision Executor, Marketer, Financier
– CEO, CFO, CTO/CIO
• Writing the Business Plan
– Obtain fun, principle and business development plan
– Business model, market analysis, highlight the innovation
and uniqueness, realistic projection and accomplishment,
– Risks/contingency plan
• Pitch/Sell Your Product
Technology Transfer Policy
• External sources of inputs (customers, suppliers,
manufacturers, academe, foreign sources, other firms
[competitors])
• Internal sources (technology development, adaptation,
internal R&D)
• Mechanisms of transferring knowledge & technology
(patents/licences, publications, consultancy, meetings,
conferences, joint ventures, transfer of people,
training, industrial/research services)
• Sources (Product champions, trade show, customers
who are major users of technology, TBF managers,
trade publications)
Issues on Technology Transfer
• Devolution of functions
and funds
• Greater technological
risks
• Policy-makers’ support
and advisory
mechanisms
• Continuous R&D
Diffusion of Innovation into
Technology-Based Firms
• ‘Innovation is the specific instrument of
entrepreneurship’ – Peter Drucker (1909-2005)
• Technology transfer networks
• A Model of Technology Diffusion (Transportation and
Assignment Models)
• “Best Practice” and “Success Stories”
• Rate of diffusion (imitation) – ex. the innovative lechon
belly
• Research spillovers
• Policy implications
• Normal and S-Shape distribution of adopters
Technology Clusters
• “ The new industries are brainy industries and so
called knowledge workers tend to like to be near
with other people who are the same”- Evan Davis
(1962 -)
• Clusters and Knowledge Flow
– Movement of workers between companies
– Breakthrough techniques by scientists
• Mobility within Clusters
– Highly qualified labor is more mobile within a
company
Technology University Small Firms
“What we become depends on what we read after all the
professors have finished with us”
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-Thomas Carlyle (1795-1881)
Outcomes from university-based technology small firms (UBTSF)
University transfers knowledge from academe to commercial
market place
Increasing R&D conducted in universities (university-industry
linkage)
Source of university supports???
Research-based technology innovations
Example: Biotechnology industry is linked directly to the
development of small firms set up by academic researchers.
CRITERIA:
•The business must be related to the technology developed in the university
• The founder must be a former student or worker of a university
University Business Collaboration
• “When there is teamwork and collaboration, wonderful things can
be achieved” –Mattie Stephanek (1990-2004)
• Inter-organizational relationship: interlocking directorates, trade
associations, alliances, consortia, networks
• Classification (university-industry relationship):
– research support
• Endowment, trust fund
– co-operative research
• Informal intentions, institutional facilities, group arrangement, institutional
agreements
– knowledge transfer
• Co-operative education, institutional programs, personal interactions
– technology transfer
• Commercialization activities, product R&D thru research centres at universities
High
Technology Transfer Mechanisms
Technology Flow to Firms
Technology
Parks
Incubators
Patents
Training
Programs
Licensing
Consulting
Publications
Less than 1 year
1-3 years
Low
Relationship Duration
more than 3 years
Example: USAID/PhilDev/IDEA Training
Typical Japanese Model
University Business Partnerships and
Models of Technology Transfer Offices
• “The modern university looks forward, and is
a factory of new knowledge” – Thomas Huxley
• Management of University Business
Partnerships – ex. BioPERC-GEMS
• Collaborative R&D
• Partnerships by and between universities –ex.
ERDT Program with CHED
• Models: Applied Assignment and
Transportation Models
Growth of a Technology Concept
(Innovation-Driven Enterprise)
Growth
IDE
SME
Time
Workshop
• Develop an idea based on R&D Innovation for
technology business incubation
• What is unique in that idea?
• What has it promised?
• Make a short oral introduction
• Write your idea on a paper