Geely's ambition for 2025
On the last day of October, China’s Geely Holding Group surprised the industry with
nine ambitious initiatives under Smart Geely 2025 Strategy.
They are RMB150 billion R&D investment in the coming five years, full-stack in-house
development of autonomous driving technologies, launching over 25 new smart
vehicle models in the next 5 years, annual sales target of 3.65 million units in 2025,
overseas sales of 600,000 units, carbon emission reduction of 25% by 2025,
realization of 100% full scenario digital value chain, EBIT margin of over 8% and 350
million shares for employee incentive scheme.
Behind those action plans is the automaker’s mission to a technology-led company.
For the next five years, the focus is to build one network and three systems.
Photo credit: Geely Holding Group
The network refers to Smart Geely Technology Ecological Network, which is
committed to pushing the user experience evolvement in intelligent driving and
intelligent cockpits, through Geely’s self-developed intelligent architectures and
ecological alliances built around chips, software, operating systems, intelligent
connectivity, and satellite networks.
Three systems consist of smart energy, smart manufacturing and smart service. For
energy, Geely unveiled Leishen Power technology brand for hybrid products as well
as laying out plans on battery, electric motor, electric controlling and battery
swapping.
In smart manufacturing, Geely creates an industrial internet platform, the Geega, on
Geely’s experience in automotive manufacturing but adaptable to all manufacturing.
After integration of the platform in production plants, efficiency can be improved up
to 22%.
Besides, Geely will build a user-oriented smart service system which covers the full
value chain to connect users directly
Within the group, different brands have different missions to gain advantages over
outside rivals. ZEEKR focuses on premium battery electric vehicle segment and takes
Tesla as its potential rivals. Lynk & Co, as a joint venture brand, focuses on hybrid
segment and competes with Toyota and Honda. Geely, as a mainstream brand, will
fight for market shares against main joint ventures in China. Geometry, as a
mainstream electric vehicle brand, will vie with local brands and battery electric
brands.
Photo credit: Geely Holding Group
All brands from Geely Holding Group have their own sales target for 2025. In total,
the Holding Group aims to boost annual sales to 3.65 million units per starting from
2025. Geely brand’s target is 1.3 million while Geometry is expected to sell 300,000
that year. Lynk & Co targets annual sales of 600,000 vehicles. Besides, the Holding
Group plans to sell another 600,000 vehicles in overseas markets that year.
Software is becoming increasingly important as vehicles are more and more
intelligent, so traditional automakers will invest more in software. “We will enhance
our efforts in software development and bear customers’ demands in mind. We
embrace the philosophy that software will define vehicles,” Kang Guowang
emphasized in the interview.
Notably, Geely has self-developed a smart cockpit CPU, SE1000, which has adopted
a 7nm architecture and will start mass production after passing certification in
early 2022. The SE1000 will become China’s first vehicle SOC with a 7nm
architecture. In 2024 or 2025, a 5nm integrated vehicle CPU and high computing
power autonomous driving chip will be launched to meet the computing needs of
high end autonomous drive functions.
Photo credit: Geely Holding Group
Another advantage Geely boasts is its self-developed satellites and satellite
networks which can help to provide direct and accurate/correct positioning
services.
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