How to Use Google Analytics to Understand
User Behavior
Google Analytics is an excellent tool for tracking all online activities on your website. It's a sea of datadriven results that you can utilize to understand your consumers better. Google Analytics provides
several choices and sophisticated capabilities that allow you to understand user activity thoroughly.
If you are new to Google Analytics and want to learn more about your visitors, the specialists at EZ
Rankings can assist you. This piece will go through the entire process in-depth and highlight key
elements that will provide you with a quick summary to help you make smarter marketing decisions.
Flow of Behavior
To use this function, go to the Behavior tab. It's a valuable tool since it shows how visitors interact with
your website. Behavior flow is a visual representation of your site's visitors' journeys.
This tool lets you see the page people came from when they first visited your website and which other
significant sites they engaged with. You may look at the first, second, and third interactions on Behavior
flow to indicate which areas are popular. You may improve the internal linking structure of your website
and optimize the CTA placement by going through the details. If you have certain landing pages that are
not receiving the necessary traffic, you may make modifications based on the movement of people on
the website.
Explorer (User)
You may follow a user's activity using Client Id and make modifications to optimize the flow and smooth
the experience. The most excellent part is checking how many sessions each person has on your
website. You may view the pages an individual user viewed during the active session by clicking on each
session. It's a valuable feature for optimizing your website structure and lowering your bounce rate.
This feature can be found under the Audience area, where you can view each user's journey and better
understand how people engage with your website. You won't obtain the IP address or other data to
trace down the particular users, but you will get the Client ID. Google Analytics gives a unique
identification number to each person that visits your website.
Audience
The audiences section is a robust tool that provides information about visitors that arrive on your
website. You'll learn about traffic sources, devices, demographics, browsers used, etc. It will assist you in
developing different personas for your target clients and planning your marketing efforts appropriately.
Understanding the audiences section allows you to optimize your PPC advertising by enhancing user
targeting and retargeting, resulting in more sales. If you want to target your audience based on the
service pages, they visit each nation, a significant component to learn about and use in your marketing
efforts.
Sources of traffic
You must identify where your visitors are coming from so that you may focus more on those regions and
gain more traction. Navigate to Acquisition, All Traffic, and Channels to examine the traffic sources. This
area will provide you with access to all traffic sources from which Users originate.
Organic traffic, referral traffic, email traffic, social traffic, sponsored search, and more categories are
available here. You may learn more about each part by diving into it.
Rate of recurrence
If ignored, the bounce rate is an important statistic to monitor since it may significantly influence your
SEO results. In layman's terms, bounce rate refers to how soon a visitor leaves your website without
taking any action. It is scaled from 0 to 100, with higher numbers indicating more severe issues. As a
result, you must continually maintain a low bounce rate.
You may monitor the bounce rate of each page in the all pages area to see which pages need to be
improved and which are performing well. Once you've compiled a list of pages, begin correcting them to
lower the bounce rate as rapidly as possible.
Exit pages and landing pages
It's critical to understand where your visitors came from and what pages they visited before leaving your
website. This information may position the website's primary CTA better and increase conversion rates.
You may optimize or revamp your pages to get the most out of your pages.
Finally, some thoughts.
These are some of the most crucial elements to understand your consumers better and make
adjustments to your website to increase traffic and revenue. Begin monitoring these elements regularly
to optimize your website and marketing strategies.