SPONSORED POST PRICING GUIDE
P R I C I N G M AT R I X
Note: The “Price” column in the below matrices is the baseline price
to charge. Any additional deliverables (as indicated with a + sign)
are adding money onto that base price.
RE-P H OTOGR A PH IN G EX IS T IN G C O N T EN T
The below pricing is based off the deliverables being 3-5
original photos of the brand’s existing recipe. In this scenario,
the rights to the content are shared.
PRICE
+ BRAND BUYS RIGHTS
F O O D EN TH U S I AST
$0-50
+ $50-100
F O O D B LO G G ER
$50-200
+ $100-250
P R E -P RO F ES S I O N A L
$200-350
+ $250-500
P R O F ES S I O N A L
$350-1,000
+ $500-1,000
SPON SOR E D I G P O S T
The below pricing is based off the deliverable being 1 photo with a positive caption
about the brand. In this scenario, you retain full rights to content.
PRICE
+ IG STORY
+ RECIPE
+ VIDEO
+ EXCLUSIVITY*
+ BRAND REPOSTS**
+ BRAND BUYS RIGHTS
F O O D E N T H U S I AST
$0-50
+ $0
+ $0-25
+ $50-100
+ $0-50
+ $0
+ $0-50
F O O D B LO G G E R
$50-250
+ $0-50
+ $25-100
+ $100-350
+ $50-150
+ $0-50
+ $50-100
PR E - P R O F E S S I O N A L
$250-1,000
+ $100-250
+ $100-200
+ $350-500
+ $100-300
+ $0-250
+ $100-500
PR O FE S S I O N A L
$1,000-5,000
+ $250-1,000
+ $250-1,000
+ $500-1,000
+ $300-500
+ $0-500
+ $500-1,000
*Exclusivity is >1 month
**Brand is allowed to repost on website/in email marketing
SPON SOR E D R E C IP E P O S T
The below pricing is based off the deliverables being 1 original recipe, 3-5 original photos for food enthusiasts/
bloggers or 5-7 photos for pre-professionals/professional (at least 1 showcasing the brand’s product) , 1 full blog
post (at least 300 words about your positive experience), and 1 post on your soical channels (Instagram, Facebook,
Pinterest, Twitter). In this scenario, you retain full rights to content.
PRICE
+ IG STORY
+ VIDEO
+ EXCLUSIVITY*
+ BRAND REPOSTS**
+ BRAND BUYS RIGHTS
F O O D EN TH U S I AST
$0-50
+ $0
+ $50-100
+ $0-50
+ $0-50
+ $50-150
F O O D B LO G G ER
$100-300
+ $0-100
+ $100-350
+ $50-100
+ $0-250
+ $150-300
P R E -P RO F ES S I O N A L
$300-1,000
+ $250-500
+ $350-500
+ $100-300
+ $250-500
+ $300-750
P R O F ES S I O N A L
$1,000-5,000
+ $500-1,000
+ $500-1,000
+ $300-500
+ $250-1,000
+ $750-1,500
*Exclusivity that is greater than 1 month
**Brand is allowed to repost on website/in email marketing