The Italian Renaissance Directions: Read about start of the Renaissance and why it began on the Italian peninsula. Then, complete the “Who, What, When, Where, Why, How” boxes related to the Italian Renaissance. Where? Italy. What? The renaissance. When? 14-17th century. Who? the patroarch made banks and the people were buying/selling airt How? Why? the banks would hand out ‘letters of credit” which were basically like credit cards it was a very easy and efficient way to make money.