Applied Marketing Research
Personal Assignment 2: Case Study: Identifying and Clarifying Problems and Opportunities
Mohit Saini
Student ID- 117513218
Case: Muskoka Lakehouse Restaurants Inc.

Prepare a table identifying management issues and opportunities in the Case—that is, issues and
opportunities that the Radford brothers and other members of the management team will need
to address for the survival, health, and future growth of MLR
Issues
Opportunities
-New competitors entering the market
a lot of room to grow in terms of revenue
and profits.
-Making the company more efficient and
cost-effective
-Expanding into different markets and
opening up new locations
-Focusing on quality and making sure you're
catering to your customer needs and wants
-Developing new ways of promoting their
menu
- The war on terror has led to higher demand
for security systems that MLR provides to
military and civilian customers
Maintaining the family dynamic, and
establishing a succession plan will be key for
the Radford brothers to maintain ownership
of MLR.
-conflict between old and new generation
The primary opportunity for Muskoka
Lakehouse Restaurants Inc is to increase
sales by offering high-quality food and
service.
- MLR was founded as a family company,
and the Radford brothers are the only family
members left in the business
The company's primary challenge is securing
reliable suppliers.
This study source was downloaded by 100000823796573 from CourseHero.com on 02-06-2022 18:16:04 GMT -06:00
https://www.coursehero.com/file/111947586/Applied-Marketing-Research-assignment-newdocx/

Indicate whether the issues and opportunities are marketing related and whether management
is aware of them or not.
1. Yes, the issues and opportunities are marketing related.
2. No, the management wasn’t aware of the issues in marketing.
This study source was downloaded by 100000823796573 from CourseHero.com on 02-06-2022 18:16:04 GMT -06:00
https://www.coursehero.com/file/111947586/Applied-Marketing-Research-assignment-newdocx/
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