IB103
Instructor: A. Fedurko
Muskoka Lake Roadhouse (MLR) – Case Study Questions
This assignment presents you with business management research questions based on
the case study of a restaurant and analysis of the provided data. Time-management is also
being graded (see Rubric below), as this is a crucial product management skill.
Grading Rubric:
Questions:
1. From a general business perspective, what challenges are MLR and its management
team facing? More particularly:
(a) Prepare a bulleted list of business management shortcomings in this case and
highlight your top 3. (2 marks)
(b) Provide a detailed explanation of each highlighted point. (2 marks)
2. Taking on the role of the management group that has been charged by Max Radford to
assess what is really going on in the development/growth of the business of Muskoka
Lakehouse Restaurants:
(a) Review and analyze MLR’s internal data (part of the domain of secondary
data) and other information presented in this Case so far, and on a preliminary
basis, identify and/or clarify/describe what real management issues Muskoka
Lakehouse Restaurants needs to address. Document your analysis. (4 marks)
(b) On the basis of your analysis in (a), prepare a memo to Max Radford
identifying your preliminary findings for discussion at the next management
meeting. Prioritize any issues in terms of importance and/or urgency and
propose next steps. In this part, incorporate into your memo your considerations
for any additional information requirements to resolve these issues and
specifically how these may generate a need for marketing research. Remember
to use proper memo format. A tutorial on this may be found in your weekly
course materials.