16:33 COMMUNICATION NOTES and TERMS: Eras of symbolic communication: Oral­ Beginning? Written­ Roughly between 1000 BC Print – beginning in the late 15th century Electronic – beginning 1894 Digital – beginning 1969 is ar stu ed d vi y re aC s o ou urc rs e eH w er as o. co m The communication that involve MASS COMMUNICATION are Print, Electronic & Digital Communications. Mass Communication: The process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels. Culture: Symbols of expression­ also beliefs, values, material resources and social practices that comprise a “way of life” including: ­Food we eat ­Clothes we wear ­Stories we tell ­Religion we practice ­Secular rituals we observe ­Media we use sh Th Folk culture: This study source was downloaded by 100000751130125 from CourseHero.com on 09-08-2021 20:55:18 GMT -05:00 https://www.coursehero.com/file/7273874/COMMUNICATION-NOTES/ Arises from the grass roots; self­created; reflects the lives and experiences of people ­ original music styles: country, blues, gospel ­ Media helped fuse these styles into: rock n’ roll from country & western & urban blues R&B soul from gospel and blues is ar stu ed d vi y re aC s o ou urc rs e eH w er as o. co m Subculture: A culture within a larger culture EX: BIG BLUE NATION ­ Phone Phreaks – 1970s: Captain Crunch (John Draper), Steve Jobs ­ Hackers – 1980s to present: computer underground Media works by: SKY SCRAPER MODEL: ­ Hierarchy of culture perspective­ emerged in the late 1800s and is still around ­HIGH (elite) Culture – opera, philosophy, classical literature, foreign films and PBS ­LOW (popular) Culture – soap operas, comic books, rock music, video games, TV MAP MODEL of CULTURE: We judge forms of culture as good or bad based on a combination of personal taste and aesthetic judgments a society makes at particular historical times. sh Th Large multidimensional map may be a more flexible & inclusive way of imagining how culture works. This study source was downloaded by 100000751130125 from CourseHero.com on 09-08-2021 20:55:18 GMT -05:00 https://www.coursehero.com/file/7273874/COMMUNICATION-NOTES/ Powered by TCPDF (www.tcpdf.org)