Team: Youth
Footwear Industry
Established in August 24, 1894 Zlin, Czechoslovakia
Founded by Czech businessman Tomas Bata
Tomas Bata, and included his brother Antonin and sister
Anna
Private company
Industry: Retail and Manufacturing
Headquarters: Lausanne, Switzerland
Area: served Worldwide
Products: Footwear, Clothing and Fashion & accessory
Website: www.bata.com
Current market situation
 Serve 1 million customers
per day.
 Run 40 production facilities
across 26 countries.
 Employee more than 50,000
people.
 6,300 retail outlets, 10,000
franchise and thousands of
deports and dealers.
 Manages a retail presence in
over 70 countries.
 selling of over 300 million
pairs of shoe each year.
Manufacturing
Retailing
Bata Business
Wholesaling
Brands &
Product
Development
SWOT Analysis
Weakness
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High quality products.
Strong Brand image.
Extensive product lines.
Strong and mass
distribution network.
Skilled management
team.
Modern manufacturing
facilities.
Potential target market.
Loyal customers.
Strength
 High Price
 More emphasize on
quality rather than
design
 Lake of promotional
activities
 Less effort to attract
new customer
 High cost structure
 High import duties
 High administrative
cost Vat & tax
barrier
Threat
 Wide assortment
of products offered
 Better customer
service
 Rise in export
 More emphasize
on product quality
and design
 Strong retail store
network
 Neat & clean retail
outlets
 Trained salesmen
Opportunity
 Counterfeiting of Bata
shoes in uncontrolled
locations
 Consumer perception
regarding high price
 High price due to high
production cost
 Disruption of consistent
supply
 Switching new
generation to trendy
product
 Changing customer
approaches
 Economical position
“Introduction of a
strong shoe line
targeted to various
market segments to
maintain leadership
through increased
market share.”
“To provide good quality
shoes at an affordable price
by keeping in mind the
comfort that needs to be
there and providing new
designs with it.”
Objective for the brand
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Serve with passion
Be Bold
Count on me
Improving Lives
Exceed customer
expectation
 To achieve the level where its each
category is in a position of 100%
estimated business.
 Building innovative ideas.
 Maintain reasonable & attractive price.
 Providing better quality & designs to
customers.
 Maintaining competitive strategy.
Marketing
Strategy
Product strategy
Distribution
strategy
Promotional
strategy
Pricing strategy
Marketing
Budget of Bata
BD
Period Ending:
Bata Income
Statement
Total Revenue
Gross Profit
Operating Income
Net Income
Dec 31,
2018
9521.39
4206.3
1463.3
994.48
Dec 31,
2017
9040.56
4046.7
1656.49
1145.81
Dec 31,
2016
8784.55
3817.32
1473.09
1043.02
Dec 31, 2015
8522.8
3428.4
1246.07
831.74
Controls
External Analysis
Functional Department of Bata
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Human Resource
Merchandising
Purchasing
Costing & Efficiency
Manufacturing
Lab & Quality Assurance
Advertising
Management Information
System (MIS)
Bata leadership points
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The best product
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The best service
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The best value and quality.
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The best locations
Internal
analysis
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Retail
Wholesale
Finance & Administration
Central Distribution Center
(CDC)
Associates Business Unit (ABU)
Engineering
Tannery
Product Development
Direct Sale & export