• Submitted to- Varun Verma
• Submitted by- Bhumika Makhija
About McDonald’s
• Mcdonald’s is an American fast food company founded as a
restaurant in 15 may 1940 81 years ago by Richard McDonald’s
and Maurice McDonald’s. Its headquarters are in Chicago and US.
• It has 38695 according to latest survey. It has served in 119+
countries worldwide. Enrique Harnandez Jr. Is it’s chairman & Chris
kempczinski is it’s CEO as well as president. It sells more fast food as
well like hambergur, chicken,french fries milk shakes, coffee
,desserts,hotcakes.
• It had a revenue of US$21.076 billion in 2019. It has total assets of
US$ 32.811 billion.
• According to reports published in 2018 Mcdonald’s is the world’s
second largest Private employer with 1.7 million employees.
Mission
It’s mission is “to be our customers” favorite place and way to eat.
Vision
Its purpose is feed and foster
communities.
Tagline
Currently it’s tagline is “I’m lovin it”
Did you know
• McDonald’s is the largest supplier of toys in the world, remember the toys that you get with
every happy meal!
Swot Analysis of Mcdonald’s
Treatment of employees
• In 2013, theUniversity of oxword estimated that in the
succeeding decades, there was a 92% probability of food
preparation and serving to become automated in fast food
establishments.By 2016, McDonald's "Create Your Taste"
electronic kiosks were seen in some restaurants internationally
where customers could custom order meals. As employees
pushed for higher wages in the late-2010s, some believed that
fast food companies such as McDonald's would use the devices
to cut costs for employing individuals.
• In September 2019, McDonald's purchased an AI-based startup Apprente for replacing human servers with voice-based
technology in its US drive-throughs.
Charity by Mcdonalds
• McHqppy DayMcHappy Day is an annual event at McDonald's, during which a
percentage of the day's sales go to charity . It is the signature
fundraising event for Ronald McDonald’s house charity .
• McRefugeeMcRefugees are poor people in Hong Kong, Japan, and China
who use McDonald's 24-hour restaurants as a temporary hostel.
McDonald’s Futuristic approach
• future McDonald’s restaurants are going to be a lot different as
the company will invest heavily in what it calls the three D’s:
Digital, Delivery and Drive Thru. McDonald’s will accelerate
technology innovation so its 65 million daily customers will
experience “a fast, easy experience, whether at one of our
25,000 and growing Drive Thrus, through McDelivery, dine-in or
takeaway.
THANK YOU SO MUCH!