Abuja Bottle Water Project
Ibro Holdings
Abuja Nigeria
Business Case
• Nigeria is the richest consumer market in West Africa
• Ready To Drink (RTD) Beverage Business is growing
• Consumers are moving to more ‘healthier 'products (e.g. Water, Juice, Milk etc)
• Demand for Bottled Water is higher due to lack of clean water sources
• Current players, Aquafina (Seven-up BC), Dasani (Coke) & Nestle unable to fulfil the
current demand
• Both Coke & Seven-up do not have manufacturing facility in Abuja or North for Water
What we need to do ?
STEP 1
• Use company title (E.g. IBRO BEVERAGES NIGERIA LIMITED)
STEP 2
• Prepare Techno-Commercial Estimate for the project
STEP 3
• Approval and Investment Plan
STEP 4
• Build the Factory, Infrastructure and Distribution network
STEP 5
• Commercialize the product (Registration, Marketing and Sales)
Products to offer – Phase I
(1) Bottle Water Range
Single serve, 50cl and 35cl for
Hotel, Restaurants and Airlines
(competitor not present)
Multi serve 2 litre bottle with
plastic handle on top
19 Litre Bulk water refillable for
home, office use (not all
competitors present)
(2) Mineral Water Range
Single serve, 50cl and 35cl
Water with minerals in it
(3) Customized labeled bottles
For Hotel chains,
restaurants and airlines to customized the
product with their label / logo
Products to offer - Future
• Sparkling Water with gas
• Bottled Water with flavor and gas in it
• Energy drinks for sportsmen
• Water in Refillable Glass Bottles
• Environmental friendly
• Hotel chain
• Juice
• Fresh juice
• Tea
• Ready to drink, ice tea
Our Investment
• Suitable land
• Access to City Water System
• Road Access
• Big enough to house entire operation
• Factory Building
• One side for the Process and Packaging line
• Other side for the Warehouse
• Office in the second floor
Our Investment
• Water Treatment Plant
• Purify incoming city water
• Water Process Tanks
• Produce different kind of Water
• Water Storage
• Utilities
• Generator
• Boiler
• Air Compressors
Our Investment
• Bottling Line
• Blowing empty bottles
• Filling the bottles
• Monthly output = 12 million bottles
• Warehouse and distribution
• Warehouse
• Loading bay
Our Plan
• Develop a concept for a water business – DONE
• Contact prospective suppliers
- DONE
• Receive formal tenders for evaluation - 27th April
(Except Building construction)
• Prepare tenders for final decision
- 3rd May
• Travel to Abuja for the meeting
- 5th May
• Meeting & Site visit
- 6th May -9th May
• Final decision and way forward
- 9th May
Our Meeting …
• Presentation of offers and finalize
• Place orders and visits …
• Formation of company and the structure
• Inspection of a suitable land and decide
• Discussion on contractor for construction
• Project time line
• Way forward ….
Thank You