HOMEWORK1
PengZhiQiang
I want to design and build a flying car to alleviate urban traffic congestion.
1. Characteristics
the ability of vertical take-off and landing.
Number of seats: 4
Power: Hybrid propulsion system with a turbocharged internal combustion
engine
Power : 224 kW (300 bhp)
Driving Range: ~520 km
Driving :Top speed 160 km/h
Cruise speed: 260km/h
Fuel-saving cruise speed: 220 km/h
Rate of climb: 6 m/s
Take-off / landing distance: 400m / 300m
Full transformation between drive and flight modes in less than 3 minutes
Adaptive flight control surfaces and vehicle suspension for optimal take-off
and landing
Advanced controls and avionics in both fly and drive mode
2. Technologies
The following technologies will be used in this flying car:
A high specific thrust ducted fan.
Flight noise control.
Distributed propulsion system.
Automatic pilot assistance function.
Intelligent decision making system.
A large route planning and decision-making system.
3. Price and customers
Fig1 Research and development budget
The total research and development budget is $762.5 million. Development costs
will be spread evenly across each flying car as production increases. Ten cars will be
produced in the first batch. One car costs about $39,750,000 to make. After flatting R
& D expenses and calculating profit margin(10%), the selling price is $47,375,000.
Due to the high R&D and manufacturing costs of this product, it is mainly aimed at
the rich and airlines to provide convenient, fast, safe and comfortable transportation
for private individuals.
4. SWOT analysis
Strengths:
First Mover Advantage
Intellectual Property Rights
Strong relationship with existing suppliers
Managing Regulations and Business Environment
Weaknesses:
Lack of Work force diversity
Organization Culture
Track record on environment consideration is not very encouraging
Opportunities:
Growing Market Size and Evolving Preferences of Consumers
Increasing Standardization
E-Commerce and Social Media Oriented Business Models
Threats:
Government Regulations and Bureaucracy
Squeezing Middle Class in Developed and Developing World
Growing Protectionism
5. flying taxi lifecycle
Research and Development(3 years):
The market research
Product research and development
Product testing
Introduction(Offer)(3 months):
Advertising
Invite customers to test drive
Growth(3 years):
Expanding production
Collecting consumer usage information
Maturity(5 years):
Integrate company advantages to reduce production costs
Investigate market competition
Decline(2 years):
Conduct a new round of market research
Good after-sales