Things to remember:
 You cannot use possessive nouns such as we, us, our. Instead
use “the proponents, the business, the firm and the the name
of the business being proposed after it was discussed under
Identity.
 Avoid a 1-sentence paragraph
 The weekly paper (draft) will be submitted on a short bond
paper, font is Times New Roman and the size is based on
prescribed by the RC, single spaced with a margin of .25
(whatever is the least allowed by your printer) on all sides
 Do not use “Tarpaulin” use poster/banner
 Margin for the defense :
top & left = 1.7 inches
bottom and right = 1.2 inches
 Spacing for the defense = double
 Figure Title – bottom / centered
 Table #
Table Title - top / left blocked
 Questionnaire should be submitted by Wednesday
DATE DUE : _____________________
PROJECT BACKGROUND
(font = 14, upper case, centered)
 Tell a story about how the business concept came about.
1. Skills of the proponents
2. Observation
3. Available location
 Rationale why you decided to pursue the concept
 Sharing of responsibility in writing the paper
PROJECT DESCRIPTION
(font = 14, upper case, centered)
Nature
(font=12, standard letter case, left blocked, bold)
 The industry segment that the business will belong
 Establishment size – justify
 Driver of market – innovation, cultural change, regulation
 How the customers will use & buy the product or service
Identity
(font=12, standard letter case, left blocked, bold)
 Intro before showing the logo (figure)
 Rationale for choosing/using the logo
 Presentation of the business name
 What product will the business be specializing at
 Correlation between the logo, the name & the product
Mission
(font=12, standard letter case, left blocked, bold)
 It should be able to answer who you are, how are you going to
deliver your product and why are you doing the business
 Brief explanation of the mission statement
Objectives
(font=12, standard letter case, left blocked, bold)
 Each objective should satisfy the SMART criteria
 These objectives will also be presented under PROMOTIONS
FORM OF MANAGEMENT
(font = 14, upper case, centered)
 In the appendix, attach a sample of article of incorporation
contract
 As proponents, discuss the accountability of each proponent
when the business is already in operation.
 As concept developer, cite at least 2 possible investors and
discuss how you will tap them. Project ideal time for presentation
DATE DUE : _____________________
TARGET MARKET
(font = 14, upper case, centered)
 Identify the market segment you would like to cater to
 Where will the target market will be coming from = institution;
residential
 Discuss the characteristics of the segment and relate it to the
product that you will be offering
Market Survey
(font=12, standard letter case, left blocked, bold)

Statement why research was conducted
Information Direct form the Market
 Research tool that was used
 If through survey, minimum of 50 respondents
 How were the respondents chosen
 The date the research was conducted
 Findings presentation (through graph & narrative explanation)
Market Information based from Competitor Observation
 Establishment observed – reason for choosing
 Date when the study was conducted and for how long
 What was the observation
Summary
 Match the proposed product offering with what the
respondents are looking for
 Reinforce by relating with the current scenario using the
competitor observation
DATE DUE : _____________________
COMPANY PHILOSOPHY
(font = 14, upper case, centered)
 Introduction of what company philosophy and its importance in
the operation of the business being proposed
Vision
(font=12, standard letter case, left blocked, bold)
 Ideal state that proponents aspire for the business in 5 years
 Brief explanation of the vision statement
DATE DUE : _____________________
MARKETING MIX
(font = 14, upper case, centered)
Place
(font=12, standard letter case, left blocked, bold)
 Give at least 3 location ideal for the business being proposed.
Then state the chosen location citing the reasons for the
selection
 Insert viscinity map (use a sketch or google map)
o Discuss its proximity/accessibility to target market
o If needed provide a table for sales generation
 Insert location map
o Discuss the advantage of the specific location - visibility
 Discuss completion in the area
o Make a table of competitors but attach it in your appendix
Name
product
Cost
Operation time
o Using the table, analyze your competitors. Determine which
are your product form, product or generic competitor and
explain why you said so. Among the competitors given, select
2 what you will be considering as your direct competitor.
Explain why
o State you business’ Core Competency and Competitive edge
over the 2 chosen competitors and explain why you think you
can capture their market.
 If raw material for the business being proposed is crucial for
its daily operation, provide a table of suppliers and reasons
for the choice
Product
(font=12, standard letter case, left blocked, bold)
 What is the position of your product
 List down products & services and describe them
 Provide a sample menu list of brochure for the product
 Service process flow
o
Explain why you need to have a service flow
o
Provide service flow with SOP
 For business to business concept, provide channel of distribution
flow
 If there is a current gap in the market, discuss how this gap will
be filled in by the market using the business’ Competitive Edge.
DATE DUE : _____________________
Price
(font=12, standard letter case, left blocked, bold)
 Provide product costing
 Discuss pricing strategy
o Provide table of competitor pricing
Promotion
(font=12, standard letter case, left blocked, bold)
 State the objective, state the strategy to achieve the objective
and one by one discuss the marketing activities needed to
accomplish marketing strategy
 Provide sample image of marketing activity if applicable
 Create a marketing Plan budget (see guide)
DATE DUE : _____________________
PRODUCTION OPERATION REQUIREMENTS
(font = 14, upper case, centered)

Explain how production is important in the business
operation
Product / Process Flow
(font=12, standard letter case, left blocked, bold)
 Explain the need for product flow
 Present process flow
o Include the SOP
o Include time per step
o Include people who will perform the step
 Discuss ideal inventory level, production schedule, ideal
replenishment of stocks of schedule of purchasing
 In the appendix, provide a list of all needed materials needed for
the initial operation. This will be the basis for your initial
inventory.
Production Capacity
(font=12, standard letter case, left blocked, bold)
 Provide introduction
 Using the process flow stated above, establish production
capacity per day, per month and per year (for manufacturing)
 For Operation capacity use space allocation, operating hours,
equipment operation and manpower capacity. Establish per
day, per week , per month and per year maximum capacity
DATE DUE : _____________________
Facilities Design & Layout
(font=12, standard letter case, left blocked, bold)
 Present auto cad/ sketch presentation of the perspective
(internal & external)
 Floor layout should be scaled
 Narrative description per image
 Table of construction or renovation cost
Technical Requirements
(font=12, standard letter case, left blocked, bold)
 State the reason for the need to acquire items under this item
Equipment & Machineries, Furniture & Fixtures, Tools & Utensils
(font=12, standard letter case, left blocked, Italic)
 Group the items need to be purchased based on category
 Should be presented in table form
 Separate table per category
 With expected life
 Discuss major items that need to be purchased
Utilities Expense Projection
(font=12, standard letter case, left blocked, Italic)
 Discuss utilities needed to run the business
 Present a table for installation charges, requirements, processing
 Present a projection of monthly, then yearly utilities expense
Location
(font=12, standard letter case, left blocked, Italic)
 Discuss the size of the establishment. Who is the current owner
 If the lot is to be bought, how much is the selling price. When
will the area be available
 For rental
o What are the requirements to use the space (beyond rent)
o How much is the deposit, advance if any
o How long is the contract agreement
o How much is the rental per month
Operational Supplies & Other Expenses
(font=12, standard letter case, left blocked, bold)
 Discuss the need to have these supplies for daily operation
 Tabular cost presentation of yearly office supplies
 Tabular cost presentation of yearly maintenance supplies
 Transportation expense if applicable
 Maintenance for building, utilities & machineries
 LPG (if needed)
Overall Technical Costing
(font=12, standard letter case, left blocked, bold)
 Summary of all assets of the establishment
DATE DUE : _____________________
MANPOWER MODEL
(font = 14, upper case, centered)
Organizational Structure
(font=12, standard letter case, left blocked, bold)
 Illustration of table of organization
Manpower Requirements
(font=12, standard letter case, left blocked, bold)
Job Description & Specification
(font=12, standard letter case, left blocked, italic)
Manpower Shifting Schedule
(font=12, standard letter case, left blocked, italic)
 Gantt Chart illustration of Daily and Weekly work schedule (for a
7-day a week operation)
 Discussion of the Gantt chart
Training Scheme
(font=12, standard letter case, left blocked, bold)
 Discuss the training that will be given to the employee
 How will the training be conducted
 Projected time for the training
 Training budget before the operation and yearly budget
Company Policies
(font=12, standard letter case, left blocked, bold)
 See the guide
Compensation
(font=12, standard letter case, left blocked, italic)
 Tabular presentation of salary schedule
Benefits
(font=12, standard letter case, left blocked, italic)
 Narrative discussion of employee benefits
 See guide