Advertising Project Rubric
Film-Public Service Announcement: 30 points (worth 5 points)
_____ Time (3 to 5 minutes)
_____ Organization
_____ Use of music and Dialogue/interviews
_____ Use of Persuasion
_____ Pictures/Text Slides
_____ Artistic Quality
Radio Spot/Commercial: 15 points (5pts each area)
_____ Time (30-45 seconds)
_____ Quality of Sound
_____ Overall effect/script must be included
Print Ad: 20 points (5 points each)
_____ Graphics/Design/Color
_____ Slogan
_____ Professional Quality
_____ Overall effect
Presentation: 35 points (5 points each)
_____ Fluency
_____ Beginning, Middle, and end
_____ Delivery
_____ All members of team perform with one lead
_____ Organization
_____ Should inform or persuade
_____ Overall effect
Total Grade: _____
Group Members: ____________________________________________________________
Notes:_______________________________________________________________________________________
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