Complete the cloze activity by filling in the gaps for each area. Think CAREFULLY about what each word means and try to link it to the right words from the Word Bank. ARGUE Argument is _______________ and ______________. It relies on ____________________, which means the principles and values of people. Arguments always need ______________ to support the point(s) being made. This type of writing or speech puts ______________ on the audience to accept your ___________________. PERSUADE ADVISE Advice is _________________ and offers more than one _______________. Advice weighs up the ______________ and _________________. Advice is usually __________ and objective, therefore language is more ____________. Advice if given to _____________ people __________ an issue or problem. Persuasion is more _____________ and ____________ than argument. To persuade someone is to try to _________________ them to agree with you or take your side. Persuasion often _______________ the audience by using personal __________. Persuasion may use other techniques such as ___________________ or ____________ to convince the audience to think a certain way. WORD BANK pronouns, advantages, viewpoint, choice, subtle, forceful, flattery, direct, morality, indirect, resolve, evidence, neutral, pressure, influence, disadvantages, emotive language, practical, fair, help, involves.