Arts and Humanities
Philippine Popular
Culture
TVTED GE ELEC 2
Perspective in
Philippine Popular
Culture: Nature
and Definitions of
Popular Culture
Definition of “Culture”

Culture is the patterns of learned and shared
behavior and beliefs of a particular social,
ethnic or age group.

It can be also defined as all the ways of life
including arts, beliefs and institutions of a
population.
Definition of “Popular”

Popular describes something that is wellliked or admired by a lot of people.
 It
comes for a Latin word “populous”,
which means people.
 Anything
people.
that is popular is liked by many
What is Popular Culture?
 Popular
Culture is the set of practices,
beliefs, and objects that are dominant or
prevalent in a society.
 It
embody the most broadly shared
meanings of a social system.
What is Mass Culture?

Mass Culture refers to a culture that is widely
spread through the mainstream media.

In today’s society this means platforms such as
Facebook, Twitter, National Radio and National
Television
Folk Culture
Hearth (home-based) is anonymous and
can have multiple starting point.
 Spread through relocation diffusion
 The culture of rural people whose lifestyle is
less influenced by modern technology,
they adhere to “old fashion” ways.
The Amish and Hutterites have retained
 Example: Amish and Hutterites
traditional methods. They live on single
family dairy farms and rely on horses for
fieldwork and transportation.
Over the course of 140 years, their
population living in community of goods
recovered from about 400 to around
50,000 at present. Today, almost all
Hutterites live in Western Canada and
the upper Great Plains of the United
States.
Indigenous Culture



Community of people having a
historical continuity with pre- invasion
and pre- colonial societies that
developed in their territories.
For example, families are connected to
the land through the kinship system,
and this connection to land comes
with specific roles and responsibilities
which are enshrined in the law and
observed through ceremony.
Indigenous Peoples help protect our
environment, fight climate change, and
build resilience to natural disasters.
Multiculturalism

Characterized by people of different
races, ethnicities, and nationalities living
together in the same community. In
multicultural communities, people retain,
pass down, celebrate, and share their
unique cultural ways of life, languages,
art, traditions, and behaviors.

Multicultural individuals — such as
Chinese-Canadians, Turkish-Germans, or
Arab-Americans — commonly think,
perceive, behave, and respond to global
workplace issues in more complex ways
than monocultural individuals.
Uniculturalism

A core cultural identity that is inclusive but centered on a
national ethos shaped by the history, customs, values of
the majority.

The assimilation of all people in a society into the
dominant culture thus minimizing the dividing factors of
race, ethnicity, and religion, by creating a strong
national identity.
Cultural Preservation

Cultural preservation include documenting and studying
languages; preserving and restoring historic relics
significant to a culture or heritage; and encouraging the
preservation and use of indigenous or tribal languages and
rituals.

Cultural heritage is central to protecting our sense of who
we are. It gives us an irrefutable connection to the past – to
certain social values, beliefs, customs and traditions, that
allows us to identify ourselves with others and deepen our
sense of unity, belonging and national pride.
Cultural Promotion

The dissemination of cultural and artistic products
for the purpose of preserving the heritage of the
past.






Persuasive promotion
Focus on offering quality
Offer packages with a wide variety of cultural
activities
Develop itineraries with a special cultural theme
Attend or organize major events
Use of social media platforms
Fusion and Diffusion of Cultures


Cultural diffusion is the spread of the beliefs and social
activities of one culture to different ethnicities, religions,
nationalities, etc.
1.
An example of cultural diffusion is the tradition of the
German Christmas pickle ornament becoming popular in
the United States.
2.
The spread of music throughout the world also
illustrates cultural diffusion.
Cultural fusion is a phenomenon which emerges when
two or more cultures inter-mingle and produce a new
culture.
1.
An example is blending of culinary traditions of two or more
nations to create innovative and sometimes quite
interesting dishes. (Japanese- Western Cuisine)
Diaspora & Exile Culture

The dispersion of people from their homeland or
a community formed by people who have
exited or been removed from their homeland.
-An example of a diaspora is the 6th century exile
of Jews from outside Israel to Babylon.
Jewish Diaspora

The Jewish diaspora is the dispersion of
Israelites or Jews out of their ancestral
homeland (the Land of Israel) and their
subsequent settlement in other parts of
the globe.

In terms of the Hebrew Bible, the term
"Exile" denotes the fate of the Israelites
who were taken into exile from the
Kingdom of Israel during the 8th century
BCE, and the Judahites from the Kingdom
of Judah who were taken into exile
during the 6th century BCE.

Jews have been forced to flee from their
homelands into galut, or exile, creating distinct
and prominent communities in Babylonia,
Germany, and Iberia. Diaspora, or dispersion,
created Jewish communities such as the
Ashkenazi (German) and Sephardic (Iberian)
communities.
Thank you!