MEDIA AND INFORMATION LITERACY Lesson 1: Introduction to Media and Information Literacy Prepared by: Candice B. Yee, MMEM Teacher Learning Competencies: 1. Describes how communication is affected by media and 2. 3. 4. 5. information Identifies the similarities and differences of media literacy, information literacy and technology literacy Editorializes the value of being a media and information literate individual Identifies characteristics/ describes a responsible uses and competent producers of media and information Shares to class media habits, lifestyles and preferences 1. Describe a time when a media message impacted your beliefs negatively? 2. Describe a time when a media message impacted your beliefs positively? AD #1: Andres Magtanggol will look out for you. NO one will be left out. He will bring many projects and many jobs in our City. Vote for Andres Magtanggol for MAYOR and you will get a better future. Would you vote for Andres Magtanggol? Why or why not? AD #2: If you are losing your hair, you are losing your social life! Get it back with MAYVON HAIR GROW. Comb HAIR GROW unto your hair every morning and in seven (7) days you will have a full head of hair. GUARANTEED! Would you buy HAIR GROW ? Why or why not? Specific Learning Outcomes At the end of the lesson, the learner should be able to: 1. Define media literacy, information literacy and technology literacy. 2. Describe clearly the importance of media and information literacy. 3. Creates an MIL design framework for a social media campaign. AD: Department of Energy imparts to consumers Effective Energy Saving Tips. Image Source: https://www.doe.gov.ph/press-releases/doe-imparts-consumers-effective-energy-saving-tips What is MEDIA anyway? a. Why are you using and/or interacting with this medium? b. What kind of information you share and/or receive from this medium? c. How do this medium affect the way you share and/or receive information? d. Do you consider yourself knowledgeable or literate in this medium? 5 minutes activity UNLOCK THE DEFINITIONS 1. Media Literacy 2. Information Literacy 3. Technology Literacy 4. Media and Information Literacy 10 minutes activity Choose the words in the box that are related to the assigned term/concept. ability society information signals or symbols integrate understand physical object technology locate create interpret access variety of forms and formats life traditional media communicate analyze knowledge environment new technologies printed evaluate study technological tools participate written media experience manage communication Using the words above. Formulate your own definition of the assigned term Definition of Terms • Media – the physical object used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages. • Literacy – the ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves the continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential and participate fully in their community and wider safety. • Media Literacy – the ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills)necessary to engage with traditional media and new technologies. • Information – a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols. • Information Literacy – the ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats. • Technology – the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science. • Technology Literacy – the ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, create and communicate information. • Media and Information Literacy – the essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens. A FUTURE WITHOUT MEDIA • Imagine waking up one day to find no internet, libraries, and smart devices. Newspapers, magazines, radio stations and TV channels have also disappeared. a) How would you be informed of anything now? b) How would you share information and communicate news and events? c) What ways would you have to communicate with one another d) How would it affect the way you live? e) What would society lose in this situation? • Literacy has become essential part of the fabric of modern societies, a thread that links all aspects of life and living in our contemporary world. Its reach is extensive and complex, influencing how fully and effectively a person is able to engage in the social and economic life of his or her community. People with good literacy skills are more likely to have: • Higher self-esteem • Better health • Better jobs • Higher wages Media Literacy an essential skills in the information age. • Specifically it helps us; a) Become a smart consumer of products and information b) Learn to think critically c) Recognize point of view d) Create media responsibly e) Identify the role of media in our culture f) Understand the type of influence made media and how we can make informed choices. Importance of Information Literacy • To be able to distinguish which among the source of information are relevant. • An individual will be able to organize and classify the different forms of media which can be used to secure relevant and substantial information. • Aid students in developing effective research skills. Importance of Technological Literacy • With the new technological discoveries and breakthroughs, people nowadays are even hoping to find cure for dreaded incurable illnesses. • It will save valuable time and help one do things smoothly. Evaluating Media using Media and Information Design Framework #TrashTag, A Social Media Campaign – Columbus, Ohio- Pogo Media Source: https://www.youtube.com/watch?v=Ig94kyTE8hk Media and Information Design Framework Component Guide Questions Target Audience Who is the intended audience? Sender / Author Who is the producer? Purpose What is the purpose? Key Content What is the topic? What are the facts? Form / Style How can I present this information? How would this affect my audience? Medium / Format What platform will I use and why? Your Answer How did the framework help you in identifying Social Media Campaign?
