INDIVIDUAL ASSIGNMENT MARKER: Lwazi Ncoliwe ASSESSMENT GRADE (%) Essay 62/80 Research and Referencing 7/10 Technical care 8/10 TOTAL 77/100 COMMENTS: The assignment was well introduced with a clear motivation for choosing The Body Shop. The assignment also contained great insights. The study also showed good coverage of consumer behaviour theory and decision-making method. The referencing was not used appropriately; please refer to the Harvard referencing style. Also using google search instead of academic journals or other credible sources makes your research weak and not credible.