INDIVIDUAL ASSIGNMENT
MARKER: Lwazi Ncoliwe
ASSESSMENT
GRADE (%)
Essay
62/80
Research and Referencing
7/10
Technical care
8/10
TOTAL
77/100
COMMENTS:
The assignment was well introduced with a clear motivation for choosing The Body Shop.
The assignment also contained great insights.
The study also showed good coverage of consumer behaviour theory and decision-making
method.
The referencing was not used appropriately; please refer to the Harvard referencing style. Also
using google search instead of academic journals or other credible sources makes your
research weak and not credible.