Additional LT7013 Assessment 1 Marking Scheme
The assessment is marked out of 100. The following table shows the mark allocation and the
approach required for each section. This is in addition to the general Level 7 grading criteria.
Assignment Part
Structure and overall
presentation
Overall use of the tools
covered in the module.
PR theories and principles;
PR models, planning,
strategy and practice; The
relationship between PR,
marketing, corporate
communications and
strategy;
PR strategic issues,
corporate social
responsibility (CSR);
Strategic communication
campaign fundamentals
and new technologies - a
managerial perspective of
PR.
Conclusions (and possible
recommendations).
Presentation and
appropriate use of Harvard
referencing throughout.
Research Conducted.
Total
Mark
Overall Suggested Approach
15
Appropriate structure to be followed, at the appropriate Master
level, as per the supporting material provided.
10
Evidence of good can critical used of the tools, techniques and
analysis covered during the module. As well as, appropriate links
made with the rest of the essay. This should enhance and support
the following 2 parts.
15
In-depth, systematic and critical analysis and synthesis of the
issues, as they apply to your allocated company and sector, with
the applicable use of academic and professional literature.
15
In-depth, professional and critical analysis and synthesis of the
issues, as they apply to your allocated company and sector, with
the applicable use of academic and professional literature.
15
Professionally concludes your essay (at a Master level) and
makes solid and valid recommendations, which are clear and
proficient, based on the evidence and critical analysis provided
and the literature which has been used.
15
The overall results should be a professionally structured and the
essay text presented should be free from errors and omissions.
Tables, diagrams and images are used to good effect, if any.
Writing should be concise and clear.
You should ensure that you confirm to the guidance on the use of
Harvard referencing. Your references will demonstrate evidence of
wide reading, including academic journals and texts.
15
100
Clear evidence of extensive research, with a minimum of 12
academic sources (e.g. academic articles, books, etc. not
websites), of which a minimum of 6 must be academic articles, all
of which have been evidently well-utilised.