Seminar Paper (Individual Assignment)
1. Read the “Technical aspects of the assignment” before starting to answer the questions.
2. Read the case study upon which the assignment is based.
3. Answer the two questions that follow.
4. Upload your assignment on Canvas for a plagiarism check by 3 October at 17:00.
Questions
1) Nando’s has moved from South Africa and is now available in 30 countries. Assuming
Nando’s would like to open in Sweden, how would they need to adapt its marketing mix?
Comment and motivate your answer using Vignali (2001). (Ensure that you cover all
aspects of the Marketing Mix in your discussion in 800 words). (10)
2) When entering a new market such as Brazil, an organisation such as Nando’s would face a
number of ethical challenges. Discuss ONE business ethical challenge they would face
when entering this market. (400 words)
(6)
Technical Aspects of the Seminar Paper/ Individual Assignment
The maximum length of the assignment is 1200 words (content only), which does NOT
include the title page, contents page, reference list or any appendices. The written assignment
has two questions, so it is expected that you try to distribute the words as suggested.
Suggested formatting: Font Arial, 12 points with normal margins. Spacing is 1.5.
Referencing style: APA (http://ju.se/library/search--write/citing-sources---how-to-createliterature-references.html)
Referencing is very important, and you will lose points if references are missing, or the
referencing is done incorrectly. We suggest that you use additional literature, including
academic articles in your paper. Note that all references appear in one reference list,
irrespective of their source. A minimum of 8 references (not including the 4 provided for the
seminar) is highly recommended.
Note also that technical care is also part of the grade (4 points)
Good Luck!