CAB3413/A1( 1 )
CAB3413 – E-COMMERCE
SESSION I 2021/2022
ASSIGNMENT 1
NAME:
IC. NO.:
Chapter 2 - E-Commerce: Mechanisms, Platforms, and Tools
Instructions:
1. This is an individual assignment.
2. Answer all questions.
3. Submit your answers through Google Classroom.
4. Due date is a week after assignment is released.
TASK AND QUESTIONS:
Watch the O’Reilly Media video titled “Online Communities: The Tribalization of Business”
(Part 1 is 6:15 minutes; Parts 2 and 3 are optional) at youtube.com/watch?v=qQJvKyytMXU
and answer the following questions:
(a) Why is the term tribalization used in the video?
(b) What are virtual communities?
(c) How can traditional businesses benefit from online communities?
(d) What is the value of communities for the customers?
(e) Compare social vs. marketing frameworks.
(f) How are virtual communities aligned with the businesses?
(g) Discuss the issues of measurements, metrics, and CSFs.
(h) View Part 2 (youtube.com/watch?v=U0JsT8mfZHc#t=15) and Part 3
(youtube.com/watch?v=AeE9VWQY9Tc) (6:50 and 10:24 minutes respectively), and
summarize the major topics discussed.
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